Whispers Audience in United States
Whispers has an estimated audience of 1,042,237 people in United States. 55.7% are female, 44.3% are male, average age 40.8. Top brand affinities: Whataburger, Café Bustelo, The Runaways, Porto's Bakery, Planet Fitness.
Top brand affinities include Whataburger, Café Bustelo, The Runaways, with strongest over-indexing on Whataburger (18.65× the country average). Demographically, the Whispers audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Whispers fans
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 40.8 |
| Estimated audience size | 1,042,237 |
Audience persona
The typical Whispers fan in United States is more female, around 40.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Whataburger.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Whataburger | 18.65× | Food & Beverages |
| Café Bustelo | 64.54× | Food & Beverages |
| The Runaways | 57.07× | Music & Radio |
| Porto's Bakery | 37.29× | Food & Beverages |
| Planet Fitness | 4.26× | Sports |
| ULTA Beauty | 4.66× | Beauty & Wellness |
| Diaper bag | 5.63× | Kids & Family |
| Yogurtland | 17.79× | Food & Beverages |
| Beetlejuice | 3.7× | Movies & TV |
| Debbie Harry | 19.05× | Music & Radio |
| Taco Cabana | 14.4× | Food & Beverages |
| Pet insurance | 11.68× | Pets & Animals |
| Skullgirls | 42.12× | Games |
| Las Vegas | 3.16× | Travel & Leisure |
| Luxury Travel | 8.3× | Travel & Leisure |
| Cross-country skiing | 10.12× | Sports |
| Deftones | 11.96× | Music & Radio |
| Prepackaged meal | 9.7× | Food & Beverages |
| Los Angeles Lakers | 3.07× | Sports |
| Round Table Pizza | 9.57× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.91 |
| LGBTQ+ Identity | OPEN | 1.54 |
| Family Orientation | CONSERVATISM | 1.39 |
| Indulgence | JOY | 1.36 |
| Extroversion | THRILL | 1.2 |
| Early Adopter Mentality | POWER | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 24.0% |
| United States | 20.4% |
| Japan | 10.3% |
See Whispers audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Whispers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.