Whispers Audience in United States
Whispers has an estimated audience of 1,042,237 people in United States. 55.7% are female, 44.3% are male, average age 40.8. Top brand affinities: Husson University, Macha, 3D printing, Justice, Grinch.
Top brand affinities include Husson University, Macha, 3D printing, with strongest over-indexing on Husson University (57.07× the country average). Demographically, the Whispers audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Whispers fans
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 40.8 |
| Estimated audience size | 1,042,237 |
Audience persona
The typical Whispers fan in United States is more female, around 40.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Husson University.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Husson University | 57.07× | Business & Career |
| Macha | 14.4× | Food & Beverages |
| 3D printing | 2.17× | Technology & Electronics |
| Justice | 2.32× | Politics & Society |
| Grinch | 3.19× | Movies & TV |
| Certified diabetes educator | 10.17× | Business & Career |
| Graham Greene | 3.64× | Literature |
| Harvey Mudd College | 12.97× | Business & Career |
| Home staging | 2.82× | Home & Garden |
| edureka | 18.15× | Business & Career |
| La Jolla | 4.42× | Travel & Leisure |
| Chili con carne | 3.76× | Food & Beverages |
| Hibachi | 3.3× | Food & Beverages |
| College of the Holy Cross | 6.32× | Business & Career |
| Vicky Kaushal | 5.79× | Movies & TV |
| Glenn Danzig | 5.09× | Music & Radio |
| REC TEC Grills | 7.4× | Sports |
| Google Home | 2.4× | Technology & Electronics |
| Worcester County, Massachusetts | 5.73× | Travel & Leisure |
| Magazine (band) | 2.31× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.91 |
| LGBTQ+ Identity | OPEN | 1.54 |
| Family Orientation | CONSERVATISM | 1.39 |
| Indulgence | JOY | 1.36 |
| Extroversion | THRILL | 1.2 |
| Early Adopter Mentality | POWER | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 24.0% |
| United States | 20.4% |
| Japan | 10.3% |
See Whispers audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Whispers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.