Rascasse Audience Intelligence

Whispers Audience in United States

A data profile of the people who buy, follow and care about Whispers in United States — modelled from more than twelve digital signal sources. Whispers has an estimated audience of 1,315,219 people in United States.

#335among Singer-songwriter in United States#4071among Person in United States#2390in Music & Radio

The average Whispers fan in United States is 39.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Porto's Bakery, Café Bustelo, Whataburger, with strongest over-indexing on Porto's Bakery (69.56× the country average).

Demographically, the Whispers audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Whispers fan in United States is more male, around 39.1 years old, with strong Indulgence tendencies and a notable affinity for Porto's Bakery.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Whispers profile in United States.

Audience size
1.3M
in United States
Gender
32.1%♀
67.9% male
Age
39.1
average years
Country rank
#19544
Person in United States
Fig. 01

Search interest · 12-month trend

+24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Whispers fans

32.1% are female, 67.9% are male, average age 39.1.

Fig. 02

Gender split

32.1%
Female
67.9%
Male
Demographic split for Whispers audience in United States
MetricValue
Female32.1%
Male67.9%
Average age39.1
Estimated audience size1,315,219
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Whispers audience in United States
Age bracketShare%
16-1913%
20-2923%
30-3929%
40-4920%
50+15%
Fig. 04

Worldwide distribution

22.4%

of the worldwide Whispers audience comes from United States.

Worldwide audience distribution share by country for Whispers
CountryShare
United States22.4%
India22.0%
Japan9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Whispers audience in United States is strongest.

Fig. 05

Top regions by affinity

Whispers fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~30K3.27×
02Delaware~9K2.53×
03California~300K2.08×
04Missouri~30K1.56×
05Nevada~20K1.53×
06Pennsylvania~60K1.40×
07New Jersey~40K1.13×
08Maryland~20K1.11×
09Idaho~7K1.06×
10Georgia~40K1.03×
11Washington~30K1.03×
12Illinois~40K1.02×
13Texas~100K1.01×
14Utah~10K0.99×
15Washington, District of Columbia~4K0.97×
16Florida~80K0.96×
17Oklahoma~10K0.93×
18New York~60K0.91×
19Alaska~2K0.91×
20Massachusetts~20K0.90×
21Oregon~10K0.90×
22Arkansas~9K0.90×
23Virginia~30K0.88×
24Arizona~20K0.88×
25Mississippi~9K0.88×
26North Carolina~30K0.87×
27Colorado~20K0.87×
28South Carolina~20K0.87×
29Kentucky~10K0.86×
30Iowa~9K0.86×
31Alabama~10K0.85×
32Louisiana~10K0.85×
33Hawaii~5K0.85×
34Michigan~30K0.84×
35Tennessee~20K0.84×
36Indiana~20K0.84×
37West Virginia~5K0.84×
38North Dakota~2K0.84×
39Connecticut~10K0.82×
40Nebraska~5K0.82×
41Montana~3K0.82×
42South Dakota~2K0.82×
43Ohio~30K0.81×
44Maine~4K0.80×
45Vermont~2K0.80×
46New Mexico~5K0.79×
47New Hampshire~4K0.78×
48Rhode Island~3K0.78×
49Wisconsin~10K0.77×
50Minnesota~10K0.75×
Fig. 06

Affinity by region

Affinity by region — Whispers, United States
0.75×1.00×3.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Whispers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Whispers audience
#·InterestCategoryAffinity×
01Café BusteloFood & Beverages109.09×
02Porto's BakeryFood & Beverages69.56×
03Bone Thugs-n-HarmonyMusic & Radio47.60×
04The RunawaysMusic & Radio47.43×
05Insane Clown PosseMusic & Radio29.10×
06Waka Flocka FlameMusic & Radio29.00×
07WhataburgerFood & Beverages19.73×
08Alison KraussMusic & Radio19.73×
09YogurtlandFood & Beverages15.79×
10High School DxDMovies & TV14.07×
11Debbie HarryMusic & Radio13.73×
12Taco CabanaFood & Beverages12.58×
13Las VegasTravel & Leisure4.19×
14Internet celebrityInternet & Social Media3.96×
15ULTA BeautyBeauty & Wellness3.61×
16Planet FitnessSports2.36×
17Stand-up comedyMovies & TV2.36×
18Pizza HutFood & Beverages2.35×
19SubwayFood & Beverages2.24×
20Macy'sShopping1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Whispers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Whispers audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.76×
Family OrientationCONSERVATISM1.75×
Convenience OrientationPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Whispers audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.73×
DIY MentalityTHRILL0.75×
TraditionCONSERVATISM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Whispers have in United States?

Whispers has an estimated audience of 1,315,219 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Whispers fans?

32.1% of Whispers fans are female, 67.9% are male, with an average age of 39.1 years.

03

Which brands do Whispers fans like most?

Whispers fans show strongest brand affinity for Porto's Bakery (69.56×), Café Bustelo (109.09×), and Whataburger (19.73×) over the country average.

04

Where do Whispers fans live in United States?

Whispers fans in United States are most concentrated in California (reach ~300K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Whispers fans also like?

Beyond Whispers itself, the audience over-indexes on Café Bustelo (109.09×), Whataburger (19.73×), Bone Thugs-n-Harmony (47.6×), and Insane Clown Posse (29.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Whispers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Whispers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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