A data profile of the people who buy, follow and care about Big Boy in United States — modelled from more than twelve digital signal sources. Big Boy has an estimated audience of 767,069 people in United States.
Big Boy has an estimated audience of 767,069 people in United States. 58.0% are female, 42.0% are male, average age 41.0. Top brand affinities: Porto's Bakery, Café Bustelo, Whataburger, Bone Thugs-n-Harmony, Insane Clown Posse.
Top brand affinities include Porto's Bakery, Café Bustelo, Whataburger, with strongest over-indexing on Porto's Bakery (69.56× the country average).
Demographically, the Big Boy audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Indulgence, Family Orientation.
The typical Big Boy fan in United States is more female, around 41.0 years old, with strong Indulgence tendencies and a notable affinity for Porto's Bakery.
The key figures that characterise the Big Boy profile in United States.
58.0% are female, 42.0% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 41.0 |
| Estimated audience size | 767,069 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 25% |
of the worldwide Big Boy audience comes from United States.
| Country | Share |
|---|---|
| United States | 67.2% |
| Mexico | 10.6% |
| United Kingdom | 3.3% |
The strongest cross-interests of the Big Boy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Café Bustelo | Food & Beverages | 109.09× | ||
| 02 | Porto's Bakery | Food & Beverages | 69.56× | ||
| 03 | Bone Thugs-n-Harmony | Music & Radio | 47.60× | ||
| 04 | The Runaways | Music & Radio | 47.43× | ||
| 05 | Insane Clown Posse | Music & Radio | 29.10× | ||
| 06 | Waka Flocka Flame | Music & Radio | 29.00× | ||
| 07 | Whataburger | Food & Beverages | 19.73× | ||
| 08 | Alison Krauss | Music & Radio | 19.73× | ||
| 09 | Yogurtland | Food & Beverages | 15.79× | ||
| 10 | High School DxD | Movies & TV | 14.07× | ||
| 11 | Debbie Harry | Music & Radio | 13.73× | ||
| 12 | Taco Cabana | Food & Beverages | 12.58× | ||
| 13 | Las Vegas | Travel & Leisure | 4.19× | ||
| 14 | Internet celebrity | Internet & Social Media | 3.96× | ||
| 15 | ULTA Beauty | Beauty & Wellness | 3.61× | ||
| 16 | Pizza Hut | Food & Beverages | 2.41× | ||
| 17 | Planet Fitness | Sports | 2.36× | ||
| 18 | Stand-up comedy | Movies & TV | 2.36× | ||
| 19 | Subway | Food & Beverages | 2.29× | ||
| 20 | Macy's | Shopping | 1.88× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.76× | |
| Family Orientation | CONSERVATISM | 1.75× | |
| Convenience Orientation | PREMIUM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.73× | |
| DIY Mentality | THRILL | 0.75× | |
| Tradition | CONSERVATISM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Big Boy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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