Daddy Yankee Audience in United States

Daddy Yankee logo

Daddy Yankee has an estimated audience of 3,677,949 people in United States. 51.5% are female, 48.5% are male, average age 31.3. Top regions: California, Florida, Texas. Top brand affinities: Bad Bunny, Becky G, J Balvin, Bachata (dance), Latin dance.

The average Daddy Yankee fan in United States is 31.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Bad Bunny, Becky G, J Balvin, with strongest over-indexing on Bad Bunny (15.24× the country average). Demographically, the Daddy Yankee audience skews balanced with an average age of 31.3, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Daddy Yankee fans

Demographic split for Daddy Yankee audience in United States
MetricValue
Female51.5%
Male48.5%
Average age31.3
Estimated audience size3,677,949

Audience persona

The typical Daddy Yankee fan in United States is balanced, around 31.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Bad Bunny.

Top regions in United States

Top regions ranked by reach for Daddy Yankee in United States
RegionReachAffinity
California757,3691.87×
Florida739,3102.97×
Texas728,1122.3×
New York378,1731.84×
New Jersey192,3662.06×
Illinois170,6031.39×
Georgia127,0321.12×
Arizona126,0801.68×
Pennsylvania125,5271.01×
North Carolina124,1661.12×
Massachusetts104,6491.44×
Virginia100,6841.12×
Maryland78,8961.25×
Ohio67,9230.6×
Connecticut66,0291.79×
Washington65,3700.89×
Nevada61,4511.73×
Michigan61,1650.64×
Colorado59,7741.03×
Tennessee57,3000.78×
Indiana51,3700.76×
Wisconsin43,4090.78×
South Carolina43,2130.78×
Louisiana40,8570.86×
Oklahoma36,6710.9×
Oregon35,2750.84×
Missouri33,8630.57×
Utah33,7561.02×
Alabama33,2930.65×
Minnesota31,1240.59×
Kentucky30,0640.65×
Kansas27,2030.94×
New Mexico26,5331.44×
Arkansas22,7920.75×
Iowa18,6250.61×
Rhode Island17,1891.47×
Nebraska16,1470.88×
Mississippi15,1950.5×
Idaho12,6750.69×
Washington, District of Columbia12,2051.1×
Hawaii10,2910.65×
Delaware9,5420.94×
New Hampshire8,4010.58×
West Virginia6,2420.36×
Maine4,8430.37×
Alaska4,2940.55×
South Dakota4,2410.5×
Montana3,4530.34×
North Dakota3,4070.45×
Wyoming2,7820.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Daddy Yankee audience
BrandAffinityCategory
Bad Bunny15.24×Music & Radio
Becky G15.11×Music & Radio
J Balvin15.51×Music & Radio
Bachata (dance)8×Music & Radio
Latin dance7.67×Sports
Ozuna25.03×Music & Radio
Reggaeton4.58×Music & Radio
Nicky Jam16.37×Music & Radio
Salsa music6.39×Music & Radio
Maluma (singer)13.36×Music & Radio
Reggae genres8.79×Music & Radio
Quinceañera (telenovela)5.87×Movies & TV
Latin music (genre)4.4×Music & Radio
Univision6.07×Movies & TV
Puerto Rico4.66×Travel & Leisure
KaRoL G10×Music & Radio
Farruko17.63×Music & Radio
Colombia5.15×Travel & Leisure
Food and drink1.57×Food & Beverages
Telemundo5.21×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Daddy Yankee audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.68
Luxury OrientationPREMIUM1.35
Early Adopter MentalityPOWER1.14
Social Media UsageJOY1.11
Sports ActivityPOWER1.11
TravellingTHRILL1.1

Worldwide distribution

Worldwide audience distribution share by country for Daddy Yankee
CountryShare
United States29.7%
Spain10.0%
Mexico9.3%

See Daddy Yankee audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Daddy Yankee have in United States?

Daddy Yankee has an estimated audience of 3,677,949 people in United States, concentrated in California and Florida.

What is the gender split and age of Daddy Yankee fans?

51.5% of Daddy Yankee fans are female, 48.5% are male, with an average age of 31.3 years.

Which brands do Daddy Yankee fans like most?

Daddy Yankee fans show strongest brand affinity for Bad Bunny (15.24×), Becky G (15.11×), and J Balvin (15.51×) over the country average.

Where do Daddy Yankee fans live in United States?

Daddy Yankee fans in United States are most concentrated in California (reach 757,369), Florida (reach 739,310), and Texas (reach 728,112). These three regions account for the largest share of the active audience.

What other brands do Daddy Yankee fans also like?

Beyond Daddy Yankee itself, the audience over-indexes on Becky G (15.11×), J Balvin (15.51×), Bachata (dance) (8×), and Latin dance (7.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Daddy Yankee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.