Ozuna Audience in United States
Ozuna has an estimated audience of 1,032,317 people in United States. 55.2% are female, 44.8% are male, average age 28.8. Top regions: Texas, Florida, California. Top brand affinities: Harry Potter, Yahoo!奇摩名人娛樂, Taylor Swift, Aldi, Cyber Monday.
The average Ozuna fan in United States is 28.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Harry Potter, Yahoo!奇摩名人娛樂, Taylor Swift, with strongest over-indexing on Harry Potter (1.63× the country average). Demographically, the Ozuna audience skews more female with an average age of 28.8, and over-indexes on personality traits such as LGBTQ+ Identity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Reggaeton
Demographics of Ozuna fans
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 28.8 |
| Estimated audience size | 1,032,317 |
Audience persona
The typical Ozuna fan in United States is more female, around 28.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Harry Potter.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 192,659 | 2.17× |
| Florida | 190,197 | 2.72× |
| California | 184,375 | 1.62× |
| New York | 125,137 | 2.17× |
| Georgia | 53,984 | 1.7× |
| New Jersey | 52,494 | 2× |
| Illinois | 48,913 | 1.42× |
| North Carolina | 42,047 | 1.35× |
| Pennsylvania | 38,725 | 1.11× |
| Massachusetts | 37,144 | 1.83× |
| Virginia | 31,567 | 1.26× |
| Arizona | 27,313 | 1.3× |
| Maryland | 25,159 | 1.42× |
| Tennessee | 19,366 | 0.94× |
| Connecticut | 18,332 | 1.77× |
| Ohio | 18,110 | 0.57× |
| Washington | 17,758 | 0.86× |
| Colorado | 16,132 | 0.99× |
| Wisconsin | 15,976 | 1.03× |
| Indiana | 15,778 | 0.84× |
| South Carolina | 14,265 | 0.92× |
| Nevada | 13,900 | 1.39× |
| Michigan | 13,445 | 0.5× |
| Alabama | 12,044 | 0.84× |
| Louisiana | 11,022 | 0.83× |
| Kentucky | 9,787 | 0.76× |
| Missouri | 9,328 | 0.56× |
| Oklahoma | 9,053 | 0.79× |
| Minnesota | 8,725 | 0.59× |
| Utah | 8,600 | 0.93× |
| Oregon | 8,468 | 0.72× |
| Kansas | 7,202 | 0.89× |
| Arkansas | 6,384 | 0.75× |
| New Mexico | 6,224 | 1.2× |
| Rhode Island | 5,024 | 1.53× |
| Iowa | 4,923 | 0.58× |
| Mississippi | 4,825 | 0.57× |
| Nebraska | 4,308 | 0.83× |
| Washington, District of Columbia | 4,218 | 1.36× |
| Idaho | 2,954 | 0.57× |
| Delaware | 2,899 | 1.02× |
| New Hampshire | 2,339 | 0.58× |
| Hawaii | 2,336 | 0.53× |
| West Virginia | 1,568 | 0.33× |
| Maine | 1,213 | 0.33× |
| South Dakota | 1,037 | 0.43× |
| Alaska | 846 | 0.38× |
| Montana | 700 | 0.24× |
| Wyoming | 634 | 0.41× |
| North Dakota | 620 | 0.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 1.63× | Movies & TV |
| Yahoo!奇摩名人娛樂 | 1.73× | Internet & Social Media |
| Taylor Swift | 1.75× | Music & Radio |
| Aldi | 1.51× | Shopping |
| Cyber Monday | 2.16× | Shopping |
| Millie Bobby Brown | 2.49× | Movies & TV |
| Yahoo!ショッピング | 1.59× | |
| Real Madrid C.F. | 1.63× | Sports |
| Casey | 1.72× | Music & Radio |
| Maquillaje Profesional | 3.87× | Beauty & Wellness |
| NBA Finals | 1.6× | Sports |
| Wig | 1.64× | Beauty & Wellness |
| Twitch | 1.76× | Games |
| Lace wig | 1.74× | Beauty & Wellness |
| Latin music (genre) | 1.85× | Music & Radio |
| Latin pop | 1.95× | Music & Radio |
| Wawa Inc. | 1.61× | Shopping |
| Hair Extensions | 1.71× | Beauty & Wellness |
| Pokémon | 1.64× | Games |
| Underground hip hop | 1.71× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.4 |
| Travelling | THRILL | 1.47 |
| Luxury Orientation | PREMIUM | 1.31 |
| Extroversion | THRILL | 1.2 |
| Family Orientation | CONSERVATISM | 1.12 |
| Sports Activity | POWER | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.8% |
| Spain | 13.2% |
| Mexico | 11.0% |
See Ozuna audiences in other countries
More Reggaeton audiences in United States
- Maluma (singer) (3,032,881)
- Nicky Jam (2,237,170)
- Don Omar (1,537,501)
- Wizkid (musician) (1,232,478)
- Arcángel (singer) (1,218,359)
Frequently asked questions
How many fans does Ozuna have in United States?
Ozuna has an estimated audience of 1,032,317 people in United States, concentrated in Texas and Florida.
What is the gender split and age of Ozuna fans?
55.2% of Ozuna fans are female, 44.8% are male, with an average age of 28.8 years.
Which brands do Ozuna fans like most?
Ozuna fans show strongest brand affinity for Harry Potter (1.63×), Yahoo!奇摩名人娛樂 (1.73×), and Taylor Swift (1.75×) over the country average.
Where do Ozuna fans live in United States?
Ozuna fans in United States are most concentrated in Texas (reach 192,659), Florida (reach 190,197), and California (reach 184,375). These three regions account for the largest share of the active audience.
What other brands do Ozuna fans also like?
Beyond Ozuna itself, the audience over-indexes on Yahoo!奇摩名人娛樂 (1.73×), Taylor Swift (1.75×), Aldi (1.51×), and Cyber Monday (2.16×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Ozuna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.