Rascasse Audience Intelligence

Ozuna Audience in United States

A data profile of the people who buy, follow and care about Ozuna in United States — modelled from more than twelve digital signal sources. Ozuna has an estimated audience of 1,039,468 people in United States.

#8among Reggaeton in United States#5116among Person in United States#2975in Music & Radio

The average Ozuna fan in United States is 28.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Harry Potter, Aldi, Cyber Monday, with strongest over-indexing on Harry Potter (1.63× the country average).

Demographically, the Ozuna audience skews more female with an average age of 28.8, and over-indexes on personality traits such as Mindfulness, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ozuna fan in United States is more female, around 28.8 years old, with strong Mindfulness tendencies and a notable affinity for Harry Potter.

Category: Music & Radio · Type: Person · Subtype: Reggaeton

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ozuna profile in United States.

Audience size
1M
in United States
Gender
55.2%♀
44.8% male
Age
28.8
average years
Country rank
#23078
Person in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ozuna fans

55.2% are female, 44.8% are male, average age 28.8.

Fig. 02

Gender split

55.2%
Female
44.8%
Male
Demographic split for Ozuna audience in United States
MetricValue
Female55.2%
Male44.8%
Average age28.8
Estimated audience size1,039,468
Fig. 03

Age distribution

Ø 28.8
average years
Age distribution of the Ozuna audience in United States
Age bracketShare%
16-1946%
20-2926%
30-3916%
40-499%
50+4%
Fig. 04

Worldwide distribution

27.2%

of the worldwide Ozuna audience comes from United States.

Worldwide audience distribution share by country for Ozuna
CountryShare
United States27.2%
Spain12.4%
Mexico11.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ozuna audience in United States is strongest.

Fig. 05

Top regions by affinity

Ozuna fans by region: top regions in United States
#RegionReachAffinity×
01Florida~200K2.51×
02Texas~200K2.16×
03New York~100K2.09×
04New Jersey~50K1.94×
05Connecticut~20K1.75×
06Georgia~50K1.68×
07Massachusetts~30K1.62×
08California~200K1.54×
09Rhode Island~5K1.50×
10Illinois~50K1.36×
11Maryland~20K1.35×
12Nevada~10K1.34×
13North Carolina~40K1.33×
14Virginia~30K1.24×
15Washington, District of Columbia~4K1.24×
16Arizona~30K1.23×
17New Mexico~6K1.22×
18Pennsylvania~40K1.20×
19Delaware~3K1.06×
20South Carolina~20K1.01×
21Colorado~20K0.98×
22Wisconsin~20K0.97×
23Louisiana~10K0.93×
24Tennessee~20K0.92×
25Utah~8K0.91×
26Alabama~10K0.89×
27Kansas~7K0.89×
28Nebraska~5K0.89×
29Indiana~20K0.87×
30Arkansas~7K0.86×
31Oklahoma~10K0.85×
32Washington~20K0.83×
33Kentucky~10K0.83×
34Oregon~9K0.76×
35South Dakota~2K0.74×
36Alaska~2K0.73×
37Vermont~1K0.72×
38North Dakota~2K0.71×
39Idaho~4K0.70×
40Mississippi~6K0.68×
41Iowa~6K0.67×
42New Hampshire~3K0.67×
43Montana~2K0.66×
44Hawaii~3K0.65×
45Minnesota~9K0.62×
46West Virginia~3K0.62×
47Maine~2K0.60×
48Ohio~20K0.59×
49Missouri~10K0.59×
50Michigan~10K0.53×
Fig. 06

Affinity by region

Affinity by region — Ozuna, United States
0.53×1.00×2.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ozuna audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ozuna audience
#·InterestCategoryAffinity×
01Maquillaje ProfesionalBeauty & Wellness3.87×
02Regional styles of Mexican musicMusic & Radio2.74×
03Millie Bobby BrownMovies & TV2.49×
04Liga MXSports2.38×
05Cyber MondayShopping2.16×
06Latin popMusic & Radio1.95×
07Latin music (genre)Music & Radio1.85×
08TwitchGames1.76×
09Taylor SwiftMusic & Radio1.75×
10Lace wigBeauty & Wellness1.74×
11CaseyMusic & Radio1.72×
12Hair ExtensionsBeauty & Wellness1.71×
13Underground hip hopMusic & Radio1.71×
14WigBeauty & Wellness1.64×
15PokémonGames1.64×
16Harry PotterMovies & TV1.63×
17Real Madrid C.F.Sports1.63×
18Wawa Inc.Shopping1.61×
19NBA FinalsSports1.60×
20AldiShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ozuna audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ozuna audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.19×
Price SensitivityPREMIUM1.04×
Urban LifestyleOPEN0.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ozuna audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.54×
Convenience OrientationPREMIUM0.63×
Community OrientationOPEN0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ozuna have in United States?

Ozuna has an estimated audience of 1,039,468 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Ozuna fans?

55.2% of Ozuna fans are female, 44.8% are male, with an average age of 28.8 years.

03

Which brands do Ozuna fans like most?

Ozuna fans show strongest brand affinity for Harry Potter (1.63×), Aldi (1.51×), and Cyber Monday (2.16×) over the country average.

04

Where do Ozuna fans live in United States?

Ozuna fans in United States are most concentrated in Texas (reach ~200K), Florida (reach ~200K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Ozuna fans also like?

Beyond Ozuna itself, the audience over-indexes on Aldi (1.51×), Cyber Monday (2.16×), Taylor Swift (1.75×), and Millie Bobby Brown (2.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Reggaeton audiences in United States

See Ozuna audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ozuna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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