Rascasse Audience Intelligence

Ozuna Audience in Germany

A data profile of the people who buy, follow and care about Ozuna in Germany — modelled from more than twelve digital signal sources. Ozuna has an estimated audience of 46,799 people in Germany.

#8among Reggaeton in Germany#13071among Person in Germany#7851in Music & Radio

The average Ozuna fan in Germany is 31.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Disney, Oklahoma, Shakira, Cumbia, with strongest over-indexing on Disney, Oklahoma (77.05× the country average).

Demographically, the Ozuna audience skews balanced with an average age of 31.6, and over-indexes on personality traits such as Mindfulness, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ozuna fan in Germany is balanced, around 31.6 years old, with strong Mindfulness tendencies and a notable affinity for Disney, Oklahoma.

Category: Music & Radio · Type: Person · Subtype: Reggaeton

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Ozuna profile in Germany.

Audience size
47K
in Germany
Gender
45.2%♀
54.8% male
Age
31.6
average years
Country rank
#50761
Person in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ozuna fans

45.2% are female, 54.8% are male, average age 31.6.

Fig. 02

Gender split

45.2%
Female
54.8%
Male
Demographic split for Ozuna audience in Germany
MetricValue
Female45.2%
Male54.8%
Average age31.6
Estimated audience size46,799
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the Ozuna audience in Germany
Age bracketShare%
16-1944%
20-2917%
30-3917%
40-4913%
50+9%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Ozuna audience comes from Germany.

Worldwide audience distribution share by country for Ozuna
CountryShare
United States27.2%
Spain12.4%
Mexico11.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ozuna audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ozuna fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~6K1.60×
02Hamburg~2K1.52×
03Berlin~3K1.51×
04Nordrhein-Westfalen~10K1.33×
05Bayern~10K1.27×
06Baden-Württemberg~7K1.14×
07Bremen<1K1.07×
08Rheinland-Pfalz~2K1.02×
09Saarland<1K1.00×
10Niedersachsen~4K0.88×
11Schleswig-Holstein~1K0.83×
12Thüringen<1K0.80×
13Mecklenburg-Vorpommern<1K0.80×
14Sachsen~2K0.79×
15Brandenburg~1K0.78×
16Sachsen-Anhalt<1K0.78×
Fig. 06

Affinity by region

Affinity by region — Ozuna, Germany
0.78×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ozuna audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ozuna audience
#·InterestCategoryAffinity×
01CumbiaMusic & Radio100.91×
02Arcángel (singer)Music & Radio89.65×
03Disney, OklahomaPOI77.05×
04The HillsMovies & TV69.09×
05Marc AnthonyMusic & Radio57.17×
06KaRoL GMusic & Radio54.12×
07MercadoLibre.comShopping37.52×
08Swing (dance)Music & Radio34.40×
09Easy (store)Home & Garden30.17×
10RosalíaMusic & Radio29.21×
11Enrique IglesiasMusic & Radio28.39×
12ShakiraMusic & Radio23.90×
13Salsa musicMusic & Radio23.27×
14Latin danceSports22.28×
15Bachata (dance)Music & Radio20.00×
16ReggaetonMusic & Radio17.08×
17Moda FemininaFashion & Accessoires16.31×
18Latin popMusic & Radio15.78×
19Bad BunnyMusic & Radio14.18×
20Jennifer LopezMusic & Radio13.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ozuna audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ozuna audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.45×
Urban LifestyleOPEN1.14×
Luxury OrientationPREMIUM1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ozuna audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.30×
SpiritualityBALANCE0.31×
Quality AwarenessPREMIUM0.38×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ozuna have in Germany?

Ozuna has an estimated audience of 46,799 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ozuna fans?

45.2% of Ozuna fans are female, 54.8% are male, with an average age of 31.6 years.

03

Which brands do Ozuna fans like most?

Ozuna fans show strongest brand affinity for Disney, Oklahoma (77.05×), Shakira (23.9×), and Cumbia (100.91×) over the country average.

04

Where do Ozuna fans live in Germany?

Ozuna fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~10K), Bayern (reach ~10K), and Baden-Württemberg (reach ~7K). These three regions account for the largest share of the active audience.

05

What other brands do Ozuna fans also like?

Beyond Ozuna itself, the audience over-indexes on Shakira (23.9×), Cumbia (100.91×), Easy (store) (30.17×), and Marc Anthony (57.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Reggaeton audiences in Germany

See Ozuna audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ozuna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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