Rascasse Audience Intelligence

MercadoLibre.com Audience in Germany

A data profile of the people who buy, follow and care about MercadoLibre.com in Germany — modelled from more than twelve digital signal sources. MercadoLibre.com has an estimated audience of 343,676 people in Germany.

#517among Website / Newspaper / Magazine in Germany#380in Shopping

The average MercadoLibre.com fan in Germany is 36.8 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Weebly, Bad Bunny, Salsa music, with strongest over-indexing on Weebly (100.79× the country average).

Demographically, the MercadoLibre.com audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Travelling, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical MercadoLibre.com fan in Germany is balanced, around 36.8 years old, with strong Travelling tendencies and a notable affinity for Weebly.

Category: Shopping · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MercadoLibre.com profile in Germany.

Audience size
344K
in Germany
Gender
48.5%♀
51.5% male
Age
36.8
average years
Country rank
#15730
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of MercadoLibre.com

48.5% are female, 51.5% are male, average age 36.8.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for MercadoLibre.com audience in Germany
MetricValue
Female48.5%
Male51.5%
Average age36.8
Estimated audience size343,676
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the MercadoLibre.com audience in Germany
Age bracketShare%
16-1928%
20-2918%
30-3919%
40-4920%
50+16%
Fig. 04

Worldwide distribution

1.2%

of the worldwide MercadoLibre.com audience comes from Germany.

Worldwide audience distribution share by country for MercadoLibre.com
CountryShare
Chile25.7%
Venezuela21.9%
Uruguay20.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MercadoLibre.com audience in Germany is strongest.

Fig. 05

Top regions by affinity

MercadoLibre.com fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.92×
02Hessen~40K1.61×
03Bayern~70K1.25×
04Hamburg~10K1.25×
05Baden-Württemberg~50K1.13×
06Sachsen~20K0.98×
07Bremen~3K0.92×
08Nordrhein-Westfalen~70K0.90×
09Rheinland-Pfalz~20K0.90×
10Niedersachsen~30K0.88×
11Thüringen~8K0.88×
12Brandenburg~9K0.87×
13Saarland~4K0.87×
14Schleswig-Holstein~10K0.82×
15Mecklenburg-Vorpommern~5K0.77×
16Sachsen-Anhalt~7K0.76×
Fig. 06

Affinity by region

Affinity by region — MercadoLibre.com, Germany
0.76×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MercadoLibre.com audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MercadoLibre.com audience
#·InterestCategoryAffinity×
01WeeblyInternet & Social Media100.79×
02OzunaMusic & Radio37.52×
03Becky GMusic & Radio23.47×
04Don OmarMusic & Radio22.33×
05EVA AirTravel & Leisure20.00×
06Google TrendsInternet & Social Media19.94×
07Salsa musicMusic & Radio18.03×
08Bad BunnyMusic & Radio16.86×
09RosaliaMusic & Radio13.81×
10RakutenShopping13.13×
11Travel insuranceTravel & Leisure13.08×
12Ricky MartinMusic & Radio12.29×
13N26Business & Career12.08×
14SquarespaceTechnology & Electronics12.00×
15NatureHome & Garden3.55×
16BiologyHealth3.53×
17EmailTechnology & Electronics3.45×
18FamilyKids & Family3.37×
19VacationsTravel & Leisure2.84×
20GermanyTravel & Leisure1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MercadoLibre.com audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MercadoLibre.com audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.22×
Family OrientationCONSERVATISM1.40×
Price SensitivityPREMIUM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MercadoLibre.com audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
Early Adopter MentalityPOWER0.81×
SustainabilityBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does MercadoLibre.com have in Germany?

MercadoLibre.com has an estimated audience of 343,676 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of MercadoLibre.com fans?

48.5% of MercadoLibre.com fans are female, 51.5% are male, with an average age of 36.8 years.

03

Which brands do MercadoLibre.com fans like most?

MercadoLibre.com fans show strongest brand affinity for Weebly (100.79×), Bad Bunny (16.86×), and Salsa music (18.03×) over the country average.

04

Where do MercadoLibre.com fans live in Germany?

MercadoLibre.com fans in Germany are most concentrated in Bayern (reach ~70K), Nordrhein-Westfalen (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do MercadoLibre.com fans also like?

Beyond MercadoLibre.com itself, the audience over-indexes on Bad Bunny (16.86×), Salsa music (18.03×), Google Trends (19.94×), and N26 (12.08×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in Germany

See MercadoLibre.com audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for MercadoLibre.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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