MercadoLibre.com Audience in Germany
MercadoLibre.com has an estimated audience of 301,852 people in Germany. 48.5% are female, 51.5% are male, average age 36.8. Top brand affinities: Handmade Gifts, Gudrun Sjödén, Kodi (software), Kurt Weill, Tally-ho.
Top brand affinities include Handmade Gifts, Gudrun Sjödén, Kodi (software), with strongest over-indexing on Handmade Gifts (13.56× the country average). Demographically, the MercadoLibre.com audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Travelling, Price Sensitivity.
Category: Shopping · Type: Website / Newspaper / Magazine
Demographics of MercadoLibre.com fans
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 36.8 |
| Estimated audience size | 301,852 |
Audience persona
The typical MercadoLibre.com fan in Germany is balanced, around 36.8 years old, with strong Travelling tendencies and a notable affinity for Handmade Gifts.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Handmade Gifts | 13.56× | Kids & Family |
| Gudrun Sjödén | 20× | Fashion & Accessoires |
| Kodi (software) | 9.39× | Technology & Electronics |
| Kurt Weill | 20× | Music & Radio |
| Tally-ho | 38.4× | Sports |
| Stradivarius | 1.97× | Shopping |
| Figure painting (hobby) | 3.5× | Arts & Culture |
| Nationality | 2.45× | Politics & Society |
| Headhunters (film) | 3.95× | Movies & TV |
| County Leitrim | 5.96× | Travel & Leisure |
| Mechanic | 1.69× | Cars & Mobility |
| Loincloth | 2.28× | Fashion & Accessoires |
| JDSU | 2.54× | Business & Career |
| Building insulation | 3.3× | Home & Garden |
| Noodle (Gorillaz) | 2.37× | Music & Radio |
| Škoda Kodiaq | 1.52× | Cars & Mobility |
| Ireen Sheer | 2.08× | Music & Radio |
| Volvo V60 | 2.98× | Cars & Mobility |
| Motion Picture Association of America | 4.64× | Movies & TV |
| Homesteading | 3.4× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.07 |
| Price Sensitivity | PREMIUM | 1.36 |
| Urban Lifestyle | OPEN | 1.24 |
| Indulgence | JOY | 1.23 |
| Community Orientation | OPEN | 1.08 |
| Extroversion | THRILL | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Chile | 25.7% |
| Venezuela | 21.9% |
| Uruguay | 21.0% |
See MercadoLibre.com audiences in other countries
More Shopping audiences in Germany
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How to read this data
Audience size is the estimated number of people in Germany who actively search for MercadoLibre.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.