MercadoLibre.com Audience in Germany
MercadoLibre.com has an estimated audience of 301,852 people in Germany. 48.5% are female, 51.5% are male, average age 36.8. Top brand affinities: Bad Bunny, Weebly, Rakuten, N26, Rosalia.
Top brand affinities include Bad Bunny, Weebly, Rakuten, with strongest over-indexing on Bad Bunny (13.56× the country average). Demographically, the MercadoLibre.com audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Travelling, Price Sensitivity.
Category: Shopping · Type: Website / Newspaper / Magazine
Demographics of MercadoLibre.com fans
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 36.8 |
| Estimated audience size | 301,852 |
Audience persona
The typical MercadoLibre.com fan in Germany is balanced, around 36.8 years old, with strong Travelling tendencies and a notable affinity for Bad Bunny.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bad Bunny | 13.56× | Music & Radio |
| Weebly | 38.4× | Internet & Social Media |
| Rakuten | 15.38× | Shopping |
| N26 | 10.16× | Business & Career |
| Rosalia | 13.81× | Music & Radio |
| Travel insurance | 11.93× | Travel & Leisure |
| Ricky Martin | 15.13× | Music & Radio |
| Google Trends | 12.84× | Internet & Social Media |
| Self care | 3.71× | Health |
| Squarespace | 11.46× | Technology & Electronics |
| Family | 1.92× | Kids & Family |
| Vacations | 2.53× | Travel & Leisure |
| EVA Air | 20× | Travel & Leisure |
| Freeware | 2.2× | Technology & Electronics |
| Mark Zuckerberg | 8.12× | Business & Career |
| Human resource management | 4.67× | Business & Career |
| Becky G | 16.37× | Music & Radio |
| Stuttgart | 2.51× | Travel & Leisure |
| Norwegian Air Shuttle | 20× | Travel & Leisure |
| Salsa music | 6.86× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.07 |
| Price Sensitivity | PREMIUM | 1.36 |
| Urban Lifestyle | OPEN | 1.24 |
| Indulgence | JOY | 1.23 |
| Community Orientation | OPEN | 1.08 |
| Extroversion | THRILL | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Chile | 25.7% |
| Venezuela | 21.9% |
| Uruguay | 21.0% |
See MercadoLibre.com audiences in other countries
More Shopping audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
How to read this data
Audience size is the estimated number of people in Germany who actively search for MercadoLibre.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.