A data profile of the people who buy, follow and care about MercadoLibre.com in Spain — modelled from more than twelve digital signal sources. MercadoLibre.com has an estimated audience of 35,153 people in Spain.
MercadoLibre.com has an estimated audience of 35,153 people in Spain. 49.9% are female, 50.1% are male, average age 37.3. Top brand affinities: Mascara, Instant messaging, Neutrogena, Mario Vargas Llosa, Direct selling.
Top brand affinities include Mascara, Instant messaging, Neutrogena, with strongest over-indexing on Mascara (8.03× the country average).
Demographically, the MercadoLibre.com audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Individualism, Career Orientation.
The typical MercadoLibre.com fan in Spain is balanced, around 37.3 years old, with strong Individualism tendencies and a notable affinity for Mascara.
The key figures that characterise the MercadoLibre.com profile in Spain.
49.9% are female, 50.1% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 37.3 |
| Estimated audience size | 35,153 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 17% |
of the worldwide MercadoLibre.com audience comes from Spain.
| Country | Share |
|---|---|
| Chile | 29.1% |
| Venezuela | 24.8% |
| Peru | 11.8% |
The strongest cross-interests of the MercadoLibre.com audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Neutrogena | Beauty & Wellness | 8.81× | ||
| 02 | Olay | Beauty & Wellness | 8.81× | ||
| 03 | Mario Vargas Llosa | Literature | 8.09× | ||
| 04 | Mascara | Beauty & Wellness | 8.03× | ||
| 05 | Detox | Health | 5.47× | ||
| 06 | Major League Soccer | Sports | 4.45× | ||
| 07 | Direct selling | Fashion & Accessoires | 4.09× | ||
| 08 | Forex Online Trading | Business & Career | 3.44× | ||
| 09 | Job interview | Business & Career | 3.23× | ||
| 10 | Instant messaging | Internet & Social Media | 3.19× | ||
| 11 | Crime fiction | Literature | 3.03× | ||
| 12 | Rosalia | Music & Radio | 2.69× | ||
| 13 | InfoJobs | Business & Career | 2.02× | ||
| 14 | Canada | Travel & Leisure | 1.70× | ||
| 15 | University | Business & Career | 1.68× | ||
| 16 | IBEX 35 | Business & Career | 1.66× | ||
| 17 | Loterías y Apuestas del Estado | Games | 1.60× | ||
| 18 | Bankinter | Business & Career | 1.59× | ||
| 19 | Banco Sabadell | Business & Career | 1.57× | ||
| 20 | Caixabank | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.28× | |
| Career Orientation | POWER | 2.19× | |
| Healthy Lifestyle | BALANCE | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.83× | |
| DIY Mentality | THRILL | 0.85× | |
| Community Orientation | OPEN | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for MercadoLibre.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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