Rascasse Audience Intelligence

Mavado (singer) Audience in Germany

A data profile of the people who buy, follow and care about Mavado (singer) in Germany — modelled from more than twelve digital signal sources. Mavado (singer) has an estimated audience of 413,603 people in Germany.

#1among Reggaeton in Germany#2703among Person in Germany#1605in Music & Radio

The average Mavado (singer) fan in Germany is 38.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include KLM, Forex Online Trading, Zara Kids, with strongest over-indexing on KLM (17.86× the country average).

Demographically, the Mavado (singer) audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Risk Appetite, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mavado (singer) fan in Germany is more female, around 38.3 years old, with strong Risk Appetite tendencies and a notable affinity for KLM.

Category: Music & Radio · Type: Person · Subtype: Reggaeton

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mavado (singer) profile in Germany.

Audience size
414K
in Germany
Gender
55.2%♀
44.8% male
Age
38.3
average years
Country rank
#13638
Person in Germany
Fig. 01

Search interest · 12-month trend

+610%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mavado (singer) fans

55.2% are female, 44.8% are male, average age 38.3.

Fig. 02

Gender split

55.2%
Female
44.8%
Male
Demographic split for Mavado (singer) audience in Germany
MetricValue
Female55.2%
Male44.8%
Average age38.3
Estimated audience size413,603
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Mavado (singer) audience in Germany
Age bracketShare%
16-1927%
20-2917%
30-3913%
40-4923%
50+20%
Fig. 04

Worldwide distribution

5.5%

of the worldwide Mavado (singer) audience comes from Germany.

Worldwide audience distribution share by country for Mavado (singer)
CountryShare
United States44.6%
Brazil21.9%
Germany5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mavado (singer) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mavado (singer) fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.45×
02Bremen~3K1.09×
03Nordrhein-Westfalen~70K1.06×
04Schleswig-Holstein~10K1.06×
05Hamburg~7K1.06×
06Hessen~20K1.05×
07Bayern~50K1.04×
08Niedersachsen~30K0.99×
09Rheinland-Pfalz~20K0.99×
10Brandenburg~9K0.96×
11Baden-Württemberg~40K0.92×
12Thüringen~7K0.92×
13Sachsen~10K0.90×
14Sachsen-Anhalt~7K0.90×
15Saarland~3K0.89×
16Mecklenburg-Vorpommern~5K0.87×
Fig. 06

Affinity by region

Affinity by region — Mavado (singer), Germany
0.87×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mavado (singer) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mavado (singer) audience
#·InterestCategoryAffinity×
01RocawearFashion & Accessoires68.74×
02Forex Online TradingBusiness & Career20.03×
03JUNIQEHome & Garden18.68×
04KLMTravel & Leisure17.86×
05Pa SportsMusic & Radio17.61×
06Zara KidsFashion & Accessoires17.31×
07Day traderBusiness & Career15.05×
08Sarah PaulsonMovies & TV13.85×
09OrangeTechnology & Electronics11.97×
10Tidal (service)Music & Radio10.53×
11Major League SoccerSports9.82×
12NellyMusic & Radio9.42×
13CarrefourShopping8.08×
14Whitney HoustonMusic & Radio7.70×
15Street danceSports6.38×
163. LigaSports5.43×
17Nina ChubaMusic & Radio4.53×
18HaftbefehlMusic & Radio4.30×
19RB LeipzigSports2.99×
20Borussia DortmundSports2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mavado (singer) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mavado (singer) audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.60×
Convenience OrientationPREMIUM1.49×
TravellingTHRILL1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mavado (singer) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.48×
Price SensitivityPREMIUM0.49×
Healthy LifestyleBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mavado (singer) have in Germany?

Mavado (singer) has an estimated audience of 413,603 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mavado (singer) fans?

55.2% of Mavado (singer) fans are female, 44.8% are male, with an average age of 38.3 years.

03

Which brands do Mavado (singer) fans like most?

Mavado (singer) fans show strongest brand affinity for KLM (17.86×), Forex Online Trading (20.03×), and Zara Kids (17.31×) over the country average.

04

Where do Mavado (singer) fans live in Germany?

Mavado (singer) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Mavado (singer) fans also like?

Beyond Mavado (singer) itself, the audience over-indexes on Forex Online Trading (20.03×), Zara Kids (17.31×), Rocawear (68.74×), and 3. Liga (5.43×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Reggaeton audiences in Germany

See Mavado (singer) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mavado (singer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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