Mavado (singer) Audience in Germany
Mavado (singer) has an estimated audience of 271,271 people in Germany. 55.2% are female, 44.8% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: N'Golo Kanté, Commercial mortgage, Home construction, Gil Ofarim, Progressive rock.
The average Mavado (singer) fan in Germany is 38.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include N'Golo Kanté, Commercial mortgage, Home construction, with strongest over-indexing on N'Golo Kanté (20× the country average). Demographically, the Mavado (singer) audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Risk Appetite, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Reggaeton
Demographics of Mavado (singer) fans
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 38.3 |
| Estimated audience size | 271,271 |
Audience persona
The typical Mavado (singer) fan in Germany is more female, around 38.3 years old, with strong Risk Appetite tendencies and a notable affinity for N'Golo Kanté.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 63,608 | 0.93× |
| Bayern | 63,571 | 1.27× |
| Baden-Württemberg | 43,473 | 1.02× |
| Hessen | 31,276 | 1.32× |
| Niedersachsen | 27,253 | 0.9× |
| Berlin | 26,273 | 1.89× |
| Rheinland-Pfalz | 16,686 | 1.07× |
| Sachsen | 12,521 | 0.82× |
| Schleswig-Holstein | 9,397 | 0.84× |
| Brandenburg | 8,835 | 0.92× |
| Hamburg | 6,919 | 0.98× |
| Thüringen | 6,543 | 0.83× |
| Sachsen-Anhalt | 6,261 | 0.78× |
| Mecklenburg-Vorpommern | 4,766 | 0.8× |
| Bremen | 2,902 | 1.09× |
| Saarland | 2,629 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| N'Golo Kanté | 20× | Sports |
| Commercial mortgage | 5.61× | Business & Career |
| Home construction | 2.22× | Home & Garden |
| Gil Ofarim | 2.28× | Music & Radio |
| Progressive rock | 1.93× | Music & Radio |
| Handmade Gifts | 2.18× | Kids & Family |
| Cachorro | 3.13× | Pets & Animals |
| Anton Hofreiter | 4.82× | Politics & Society |
| Muş | 17.16× | Travel & Leisure |
| Italian Riviera | 2.45× | Travel & Leisure |
| Mohamed Salah | 2.64× | Sports |
| Enzkreis | 6.6× | Travel & Leisure |
| 3D printing | 1.51× | Technology & Electronics |
| Este, Veneto | 1.68× | Travel & Leisure |
| Christmas Gifts | 3.27× | Kids & Family |
| Emperor Entertainment Group | 2.42× | Business & Career |
| The Fader | 4.06× | Music & Radio |
| Hypertext | 1.78× | Technology & Electronics |
| Business English | 1.67× | Business & Career |
| Graham Greene | 2.74× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 3.11 |
| Design Affinity | PREMIUM | 1.78 |
| Urban Lifestyle | OPEN | 1.71 |
| Sports Activity | POWER | 1.7 |
| Individualism | JOY | 1.69 |
| Luxury Orientation | PREMIUM | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 30.9% |
| Australia | 17.2% |
| Colombia | 16.9% |
See Mavado (singer) audiences in other countries
More Reggaeton audiences in Germany
- Maluma (singer) (323,931)
- Nicky Jam (178,392)
- Manu Chao (146,949)
- Don Omar (127,017)
- Wizkid (musician) (108,086)
Frequently asked questions
How many fans does Mavado (singer) have in Germany?
Mavado (singer) has an estimated audience of 271,271 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mavado (singer) fans?
55.2% of Mavado (singer) fans are female, 44.8% are male, with an average age of 38.3 years.
Which brands do Mavado (singer) fans like most?
Mavado (singer) fans show strongest brand affinity for N'Golo Kanté (20×), Commercial mortgage (5.61×), and Home construction (2.22×) over the country average.
Where do Mavado (singer) fans live in Germany?
Mavado (singer) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 63,608), Bayern (reach 63,571), and Baden-Württemberg (reach 43,473). These three regions account for the largest share of the active audience.
What other brands do Mavado (singer) fans also like?
Beyond Mavado (singer) itself, the audience over-indexes on Commercial mortgage (5.61×), Home construction (2.22×), Gil Ofarim (2.28×), and Progressive rock (1.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mavado (singer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.