Rascasse Audience Intelligence

Tidal (service) Target Market in Germany

A data profile of the people who buy, follow and care about Tidal (service) in Germany — modelled from more than twelve digital signal sources. Tidal (service) has an estimated audience of 1,194,959 people in Germany.

#714among Brand in Germany#531in Music & Radio

The average Tidal (service) fan in Germany is 41.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Qobuz, CD Baby, Resso, with strongest over-indexing on Qobuz (55.49× the country average).

Demographically, the Tidal (service) audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tidal (service) fan in Germany is more male, around 41.9 years old, with strong Spirituality tendencies and a notable affinity for Qobuz.

Category: Music & Radio · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tidal (service) profile in Germany.

Audience size
1.2M
in Germany
Gender
31.2%♀
68.8% male
Age
41.9
average years
Country rank
#5520
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tidal (service)

31.2% are female, 68.8% are male, average age 41.9.

Fig. 02

Gender split

31.2%
Female
68.8%
Male
Demographic split for Tidal (service) audience in Germany
MetricValue
Female31.2%
Male68.8%
Average age41.9
Estimated audience size1,194,959
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Tidal (service) audience in Germany
Age bracketShare%
16-1913%
20-2918%
30-3921%
40-4923%
50+26%
Fig. 04

Worldwide distribution

11.0%

of the worldwide Tidal (service) audience comes from Germany.

Worldwide audience distribution share by country for Tidal (service)
CountryShare
United States28.8%
Germany11.0%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tidal (service) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tidal (service) customers by region in Germany
#RegionReachAffinity×
01Hamburg~40K1.54×
02Berlin~70K1.44×
03Bremen~10K1.16×
04Hessen~90K1.15×
05Schleswig-Holstein~40K1.10×
06Nordrhein-Westfalen~200K1.06×
07Niedersachsen~100K1.01×
08Sachsen~50K0.98×
09Bayern~200K0.92×
10Baden-Württemberg~100K0.92×
11Rheinland-Pfalz~40K0.87×
12Brandenburg~30K0.84×
13Saarland~10K0.82×
14Thüringen~20K0.80×
15Mecklenburg-Vorpommern~10K0.76×
16Sachsen-Anhalt~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Tidal (service), Germany
0.74×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tidal (service) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tidal (service) audience
#·InterestCategoryAffinity×
01Roc NationMusic & Radio68.43×
02CD BabyMusic & Radio57.58×
03QobuzMusic & Radio55.49×
04RessoInternet & Social Media54.75×
05RocawearFashion & Accessoires49.08×
06Gustav MahlerMusic & Radio34.16×
07Richard StraussMusic & Radio30.82×
08Music & ArtsMusic & Radio24.80×
09Franz SchubertMusic & Radio23.22×
10New York PostNews20.92×
11Antonio VivaldiMusic & Radio20.41×
12Joseph HaydnMusic & Radio19.29×
13Gioachino RossiniMusic & Radio16.09×
14Felix MendelssohnMusic & Radio14.84×
15Wireless speakersTechnology & Electronics14.04×
16Mid-century modernHome & Garden8.55×
17PleasurePolitics & Society2.29×
18XInternet & Social Media2.23×
19LeisureTravel & Leisure2.04×
20BildNews1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tidal (service) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tidal (service) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.94×
Convenience OrientationPREMIUM1.46×
Social Media UsageJOY1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tidal (service) audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.87×
MindfulnessBALANCE0.87×
Risk AppetiteTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tidal (service)'s target market in Germany?

Tidal (service)'s target market in Germany covers an estimated 1,194,959 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Tidal (service) customers?

31.2% of the Tidal (service) audience are female, 68.8% are male, with an average age of 41.9 years.

03

Which brands do Tidal (service) fans like most?

Tidal (service) fans show strongest brand affinity for Qobuz (55.49×), CD Baby (57.58×), and Resso (54.75×) over the country average.

04

Where do Tidal (service) fans live in Germany?

Tidal (service) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Tidal (service) fans also like?

Beyond Tidal (service) itself, the audience over-indexes on CD Baby (57.58×), Resso (54.75×), Gustav Mahler (34.16×), and Wireless speakers (14.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See Tidal (service) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tidal (service). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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