Tidal (service) Audience in Germany
Tidal (service) has an estimated audience of 1,030,221 people in Germany. 31.2% are female, 68.8% are male, average age 41.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CD Baby, Qobuz, Resso, Gustav Mahler, Wireless speakers.
The average Tidal (service) fan in Germany is 41.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CD Baby, Qobuz, Resso, with strongest over-indexing on CD Baby (57.58× the country average). Demographically, the Tidal (service) audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Brand
Demographics of Tidal (service) fans
| Metric | Value |
|---|---|
| Female | 31.2% |
| Male | 68.8% |
| Average age | 41.9 |
| Estimated audience size | 1,030,221 |
Audience persona
The typical Tidal (service) fan in Germany is more male, around 41.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for CD Baby.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 259,375 | 1.15× |
| Bayern | 162,260 | 0.98× |
| Baden-Württemberg | 134,820 | 0.96× |
| Niedersachsen | 105,376 | 1.05× |
| Hessen | 101,551 | 1.29× |
| Berlin | 63,298 | 1.37× |
| Rheinland-Pfalz | 47,782 | 0.93× |
| Sachsen | 44,987 | 0.89× |
| Schleswig-Holstein | 40,226 | 1.09× |
| Hamburg | 31,771 | 1.36× |
| Brandenburg | 26,927 | 0.84× |
| Thüringen | 19,661 | 0.75× |
| Sachsen-Anhalt | 19,174 | 0.72× |
| Mecklenburg-Vorpommern | 14,314 | 0.73× |
| Saarland | 10,496 | 0.83× |
| Bremen | 9,287 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CD Baby | 57.58× | Music & Radio |
| Qobuz | 55.49× | Music & Radio |
| Resso | 54.75× | Internet & Social Media |
| Gustav Mahler | 34.16× | Music & Radio |
| Wireless speakers | 14.04× | Technology & Electronics |
| Richard Strauss | 30.82× | Music & Radio |
| Roc Nation | 68.43× | Music & Radio |
| Rocawear | 49.08× | Fashion & Accessoires |
| Mid-century modern | 8.55× | Home & Garden |
| Franz Schubert | 23.22× | Music & Radio |
| New York Post | 20.92× | News |
| Leisure | 2.04× | Travel & Leisure |
| Joseph Haydn | 19.29× | Music & Radio |
| Gioachino Rossini | 16.09× | Music & Radio |
| X | 2.23× | Internet & Social Media |
| Antonio Vivaldi | 20.41× | Music & Radio |
| Music & Arts | 24.8× | Music & Radio |
| Robert Schumann | 15.95× | Music & Radio |
| Bild | 1.69× | News |
| Pleasure | 2.29× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.66 |
| Sustainability | BALANCE | 1.5 |
| Pet Ownership | JOY | 1.43 |
| Urban Lifestyle | OPEN | 1.36 |
| Indulgence | JOY | 1.2 |
| Sports Activity | POWER | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.9% |
| Germany | 11.4% |
| Brazil | 5.4% |
See Tidal (service) audiences in other countries
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Frequently asked questions
How many fans does Tidal (service) have in Germany?
Tidal (service) has an estimated audience of 1,030,221 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tidal (service) fans?
31.2% of Tidal (service) fans are female, 68.8% are male, with an average age of 41.9 years.
Which brands do Tidal (service) fans like most?
Tidal (service) fans show strongest brand affinity for CD Baby (57.58×), Qobuz (55.49×), and Resso (54.75×) over the country average.
Where do Tidal (service) fans live in Germany?
Tidal (service) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 259,375), Bayern (reach 162,260), and Baden-Württemberg (reach 134,820). These three regions account for the largest share of the active audience.
What other brands do Tidal (service) fans also like?
Beyond Tidal (service) itself, the audience over-indexes on Qobuz (55.49×), Resso (54.75×), Gustav Mahler (34.16×), and Wireless speakers (14.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tidal (service). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.