Qobuz Audience in Germany
Qobuz has an estimated audience of 258,789 people in Germany. 38.5% are female, 61.5% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home construction, Commercial mortgage, Progressive rock, Stradivarius, Fantasy Earth: Zero.
The average Qobuz fan in Germany is 37.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home construction, Commercial mortgage, Progressive rock, with strongest over-indexing on Home construction (1.64× the country average). Demographically, the Qobuz audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Brand
Demographics of Qobuz fans
| Metric | Value |
|---|---|
| Female | 38.5% |
| Male | 61.5% |
| Average age | 37.3 |
| Estimated audience size | 258,789 |
Audience persona
The typical Qobuz fan in Germany is more male, around 37.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Home construction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 66,068 | 1.17× |
| Bayern | 44,204 | 1.06× |
| Baden-Württemberg | 39,237 | 1.11× |
| Hessen | 24,666 | 1.25× |
| Niedersachsen | 24,079 | 0.96× |
| Berlin | 15,265 | 1.32× |
| Rheinland-Pfalz | 11,957 | 0.92× |
| Sachsen | 10,643 | 0.84× |
| Schleswig-Holstein | 9,416 | 1.01× |
| Hamburg | 6,708 | 1.15× |
| Brandenburg | 6,344 | 0.79× |
| Thüringen | 4,631 | 0.7× |
| Sachsen-Anhalt | 4,223 | 0.63× |
| Bremen | 3,467 | 1.57× |
| Saarland | 3,132 | 0.99× |
| Mecklenburg-Vorpommern | 2,647 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 1.64× | Home & Garden |
| Commercial mortgage | 3.5× | Business & Career |
| Progressive rock | 2.27× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Fantasy Earth: Zero | 7.92× | Games |
| Matala, Crete | 10.31× | Travel & Leisure |
| N'Golo Kanté | 5.41× | Sports |
| Keeper (password manager) | 4.03× | Technology & Electronics |
| Este, Veneto | 1.93× | Travel & Leisure |
| Snow White (Fables) | 1.64× | Literature |
| Home Delivery | 1.89× | Food & Beverages |
| KLIX (AM) | 1.69× | Music & Radio |
| Staycation | 2.44× | Home & Garden |
| Buddy – The Buddy Holly Story | 3.02× | Music & Radio |
| Kodi (software) | 1.72× | Technology & Electronics |
| The Fader | 3.66× | Music & Radio |
| Hatten | 2.88× | Travel & Leisure |
| Chalkidiki | 2.19× | Travel & Leisure |
| Picnic | 1.87× | Kids & Family |
| JDSU | 1.55× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.35 |
| Sustainability | BALANCE | 1.23 |
| Social Media Usage | JOY | 1.17 |
| Indulgence | JOY | 1.16 |
| Sports Activity | POWER | 1.15 |
| Urban Lifestyle | OPEN | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.8% |
| France | 11.6% |
| Germany | 8.9% |
See Qobuz audiences in other countries
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Frequently asked questions
How many fans does Qobuz have in Germany?
Qobuz has an estimated audience of 258,789 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Qobuz fans?
38.5% of Qobuz fans are female, 61.5% are male, with an average age of 37.3 years.
Which brands do Qobuz fans like most?
Qobuz fans show strongest brand affinity for Home construction (1.64×), Commercial mortgage (3.5×), and Progressive rock (2.27×) over the country average.
Where do Qobuz fans live in Germany?
Qobuz fans in Germany are most concentrated in Nordrhein-Westfalen (reach 66,068), Bayern (reach 44,204), and Baden-Württemberg (reach 39,237). These three regions account for the largest share of the active audience.
What other brands do Qobuz fans also like?
Beyond Qobuz itself, the audience over-indexes on Commercial mortgage (3.5×), Progressive rock (2.27×), Stradivarius (1.97×), and Fantasy Earth: Zero (7.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Qobuz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.