Qobuz Audience in United States

Qobuz has an estimated audience of 575,288 people in United States. 44.0% are female, 56.0% are male, average age 33.7. Top regions: California, New York, Texas. Top brand affinities: Deezer, Method Man, Autism Awareness, Diabetes mellitus awareness, Horoscope.

The average Qobuz fan in United States is 33.7 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Deezer, Method Man, Autism Awareness, with strongest over-indexing on Deezer (24.39× the country average). Demographically, the Qobuz audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Brand

Demographics of Qobuz fans

Demographic split for Qobuz audience in United States
MetricValue
Female44.0%
Male56.0%
Average age33.7
Estimated audience size575,288

Audience persona

The typical Qobuz fan in United States is more male, around 33.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Deezer.

Top regions in United States

Top regions ranked by reach for Qobuz in United States
RegionReachAffinity
California97,5421.54×
New York47,9741.49×
Texas45,3320.92×
Florida35,1920.9×
Illinois23,2061.21×
Washington20,5621.78×
Pennsylvania19,3181×
Ohio16,1710.91×
Georgia16,1050.91×
New Jersey15,7361.08×
North Carolina15,5320.9×
Virginia15,4121.1×
Michigan14,7680.98×
Massachusetts14,3941.27×
Colorado12,2881.36×
Oregon11,5041.74×
Arizona11,4860.98×
Tennessee10,9650.95×
Maryland10,0161.01×
Indiana8,8210.84×
Minnesota8,7491.06×
Wisconsin8,5850.99×
Missouri8,0360.87×
South Carolina6,5360.76×
Connecticut6,4331.11×
Utah5,7481.12×
Nevada5,7331.03×
Kentucky5,5000.76×
Oklahoma5,1570.81×
Louisiana5,1520.69×
Alabama4,9720.62×
Kansas4,0400.89×
Iowa3,9380.83×
Arkansas3,5930.76×
Mississippi3,2160.68×
Hawaii2,9621.2×
New Mexico2,9301.02×
Maine2,7631.34×
Washington, District of Columbia2,6021.5×
Idaho2,4700.86×
New Hampshire2,3811.05×
Nebraska2,2840.79×
Rhode Island1,8951.03×
West Virginia1,8740.7×
Delaware1,6971.07×
Vermont1,3141.3×
Montana1,1210.7×
South Dakota9050.68×
North Dakota7840.66×
Alaska7790.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Qobuz audience
BrandAffinityCategory
Deezer24.39×Music & Radio
Method Man25.72×Music & Radio
Autism Awareness9.94×Health
Diabetes mellitus awareness6.73×Health
Horoscope8.29×Health
British hip hop5.95×Music & Radio
Blended whiskey10.56×Food & Beverages
Singer-songwriter3.35×Music & Radio
Microblogging6.9×Technology & Electronics
Private bank16.69×Business & Career
JBL10.9×Technology & Electronics
Whole grain9.84×Food & Beverages
Chicano rap4.38×Music & Radio
Roulette9.38×Games
Day trading7.53×Business & Career
Google Drive2.52×Technology & Electronics
Björk13×Music & Radio
Income tax7.14×Business & Career
Luxury Travel7.17×Travel & Leisure
Staples (Canada)2.95×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Qobuz audience
TraitClusterScore
Luxury OrientationPREMIUM2.3
Risk AppetiteTHRILL1.88
LGBTQ+ IdentityOPEN1.4
Early Adopter MentalityPOWER1.28
ExtroversionTHRILL1.25
Urban LifestyleOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for Qobuz
CountryShare
United States19.8%
France11.6%
Germany8.9%

See Qobuz audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Qobuz have in United States?

Qobuz has an estimated audience of 575,288 people in United States, concentrated in California and New York.

What is the gender split and age of Qobuz fans?

44.0% of Qobuz fans are female, 56.0% are male, with an average age of 33.7 years.

Which brands do Qobuz fans like most?

Qobuz fans show strongest brand affinity for Deezer (24.39×), Method Man (25.72×), and Autism Awareness (9.94×) over the country average.

Where do Qobuz fans live in United States?

Qobuz fans in United States are most concentrated in California (reach 97,542), New York (reach 47,974), and Texas (reach 45,332). These three regions account for the largest share of the active audience.

What other brands do Qobuz fans also like?

Beyond Qobuz itself, the audience over-indexes on Method Man (25.72×), Autism Awareness (9.94×), Diabetes mellitus awareness (6.73×), and Horoscope (8.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Qobuz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.