Qobuz Audience in United States
Qobuz has an estimated audience of 575,288 people in United States. 44.0% are female, 56.0% are male, average age 33.7. Top regions: California, New York, Texas. Top brand affinities: La Capital, Israel, Pro-Ject, Progressive rock, Mount Kilimanjaro.
The average Qobuz fan in United States is 33.7 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include La Capital, Israel, Pro-Ject, with strongest over-indexing on La Capital (24.39× the country average). Demographically, the Qobuz audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Brand
Demographics of Qobuz fans
| Metric | Value |
|---|---|
| Female | 44.0% |
| Male | 56.0% |
| Average age | 33.7 |
| Estimated audience size | 575,288 |
Audience persona
The typical Qobuz fan in United States is more male, around 33.7 years old, with strong Luxury Orientation tendencies and a notable affinity for La Capital.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 97,542 | 1.54× |
| New York | 47,974 | 1.49× |
| Texas | 45,332 | 0.92× |
| Florida | 35,192 | 0.9× |
| Illinois | 23,206 | 1.21× |
| Washington | 20,562 | 1.78× |
| Pennsylvania | 19,318 | 1× |
| Ohio | 16,171 | 0.91× |
| Georgia | 16,105 | 0.91× |
| New Jersey | 15,736 | 1.08× |
| North Carolina | 15,532 | 0.9× |
| Virginia | 15,412 | 1.1× |
| Michigan | 14,768 | 0.98× |
| Massachusetts | 14,394 | 1.27× |
| Colorado | 12,288 | 1.36× |
| Oregon | 11,504 | 1.74× |
| Arizona | 11,486 | 0.98× |
| Tennessee | 10,965 | 0.95× |
| Maryland | 10,016 | 1.01× |
| Indiana | 8,821 | 0.84× |
| Minnesota | 8,749 | 1.06× |
| Wisconsin | 8,585 | 0.99× |
| Missouri | 8,036 | 0.87× |
| South Carolina | 6,536 | 0.76× |
| Connecticut | 6,433 | 1.11× |
| Utah | 5,748 | 1.12× |
| Nevada | 5,733 | 1.03× |
| Kentucky | 5,500 | 0.76× |
| Oklahoma | 5,157 | 0.81× |
| Louisiana | 5,152 | 0.69× |
| Alabama | 4,972 | 0.62× |
| Kansas | 4,040 | 0.89× |
| Iowa | 3,938 | 0.83× |
| Arkansas | 3,593 | 0.76× |
| Mississippi | 3,216 | 0.68× |
| Hawaii | 2,962 | 1.2× |
| New Mexico | 2,930 | 1.02× |
| Maine | 2,763 | 1.34× |
| Washington, District of Columbia | 2,602 | 1.5× |
| Idaho | 2,470 | 0.86× |
| New Hampshire | 2,381 | 1.05× |
| Nebraska | 2,284 | 0.79× |
| Rhode Island | 1,895 | 1.03× |
| West Virginia | 1,874 | 0.7× |
| Delaware | 1,697 | 1.07× |
| Vermont | 1,314 | 1.3× |
| Montana | 1,121 | 0.7× |
| South Dakota | 905 | 0.68× |
| North Dakota | 784 | 0.66× |
| Alaska | 779 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| La Capital | 24.39× | News |
| Israel | 4.27× | Travel & Leisure |
| Pro-Ject | 4.37× | Music & Radio |
| Progressive rock | 2.05× | Music & Radio |
| Mount Kilimanjaro | 15.73× | Travel & Leisure |
| The Devil's Rejects | 8.98× | Movies & TV |
| John Havlicek | 11.95× | Sports |
| Elsword | 11.52× | Games |
| REC TEC Grills | 12.46× | Sports |
| Jesse Plemons | 2.01× | Movies & TV |
| Kendra Scott | 1.6× | Fashion & Accessoires |
| Home staging | 2.59× | Home & Garden |
| Hog Hunting | 1.65× | Sports |
| Nebraska Cornhuskers football | 1.71× | Sports |
| Jezebel (film) | 3.04× | Movies & TV |
| Guy Fieri | 1.7× | Movies & TV |
| TeachHUB | 1.67× | Business & Career |
| Jeep Wagoneer | 2.39× | Cars & Mobility |
| Captain America (1990 film) | 1.86× | Movies & TV |
| Corona (band) | 2.34× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.3 |
| Risk Appetite | THRILL | 1.88 |
| LGBTQ+ Identity | OPEN | 1.4 |
| Early Adopter Mentality | POWER | 1.28 |
| Extroversion | THRILL | 1.25 |
| Urban Lifestyle | OPEN | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.8% |
| France | 11.6% |
| Germany | 8.9% |
See Qobuz audiences in other countries
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Frequently asked questions
How many fans does Qobuz have in United States?
Qobuz has an estimated audience of 575,288 people in United States, concentrated in California and New York.
What is the gender split and age of Qobuz fans?
44.0% of Qobuz fans are female, 56.0% are male, with an average age of 33.7 years.
Which brands do Qobuz fans like most?
Qobuz fans show strongest brand affinity for La Capital (24.39×), Israel (4.27×), and Pro-Ject (4.37×) over the country average.
Where do Qobuz fans live in United States?
Qobuz fans in United States are most concentrated in California (reach 97,542), New York (reach 47,974), and Texas (reach 45,332). These three regions account for the largest share of the active audience.
What other brands do Qobuz fans also like?
Beyond Qobuz itself, the audience over-indexes on Israel (4.27×), Pro-Ject (4.37×), Progressive rock (2.05×), and Mount Kilimanjaro (15.73×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Qobuz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.