Rascasse Audience Intelligence

Qobuz Target Market in United States

A data profile of the people who buy, follow and care about Qobuz in United States — modelled from more than twelve digital signal sources. Qobuz has an estimated audience of 954,127 people in United States.

#2508among Brand in United States#3173in Music & Radio

The average Qobuz fan in United States is 40.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Deezer, British hip hop, Tidal (service), with strongest over-indexing on Deezer (24.9× the country average).

Demographically, the Qobuz audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Qobuz fan in United States is more male, around 40.9 years old, with strong Career Orientation tendencies and a notable affinity for Deezer.

Category: Music & Radio · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Qobuz profile in United States.

Audience size
954K
in United States
Gender
29.4%♀
70.6% male
Age
40.9
average years
Country rank
#24432
Brand in United States
Fig. 01

Search interest · 12-month trend

+101%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Qobuz

29.4% are female, 70.6% are male, average age 40.9.

Fig. 02

Gender split

29.4%
Female
70.6%
Male
Demographic split for Qobuz audience in United States
MetricValue
Female29.4%
Male70.6%
Average age40.9
Estimated audience size954,127
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Qobuz audience in United States
Age bracketShare%
16-1921%
20-2914%
30-3917%
40-4922%
50+26%
Fig. 04

Worldwide distribution

25.4%

of the worldwide Qobuz audience comes from United States.

Worldwide audience distribution share by country for Qobuz
CountryShare
United States25.4%
Germany12.1%
France10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Qobuz audience in United States is strongest.

Fig. 05

Top regions by affinity

Qobuz customers by region in United States
#RegionReachAffinity×
01Oregon~20K2.21×
02Washington~30K1.83×
03Vermont~3K1.73×
04Colorado~20K1.44×
05California~100K1.43×
06Maine~4K1.39×
07New York~70K1.33×
08Massachusetts~20K1.28×
09Washington, District of Columbia~3K1.28×
10Minnesota~20K1.27×
11Utah~9K1.21×
12Illinois~30K1.20×
13New Mexico~5K1.17×
14Rhode Island~3K1.10×
15Alaska~2K1.07×
16New Hampshire~4K1.05×
17Wisconsin~10K1.00×
18Connecticut~9K1.00×
19Hawaii~4K1.00×
20Maryland~10K0.99×
21Virginia~20K0.98×
22Kansas~7K0.98×
23Montana~2K0.98×
24Pennsylvania~30K0.95×
25Idaho~4K0.92×
26Michigan~20K0.91×
27Arizona~20K0.91×
28Ohio~20K0.90×
29Nevada~8K0.90×
30Delaware~2K0.90×
31North Carolina~20K0.89×
32New Jersey~20K0.89×
33Missouri~10K0.88×
34Nebraska~4K0.86×
35Texas~60K0.84×
36Tennessee~10K0.84×
37Georgia~20K0.81×
38Iowa~6K0.80×
39North Dakota~1K0.79×
40South Dakota~2K0.78×
41Indiana~10K0.77×
42Louisiana~9K0.77×
43Oklahoma~8K0.77×
44West Virginia~3K0.77×
45Kentucky~8K0.76×
46Arkansas~5K0.73×
47Florida~40K0.72×
48South Carolina~9K0.66×
49Mississippi~5K0.63×
50Alabama~8K0.62×
Fig. 06

Affinity by region

Affinity by region — Qobuz, United States
0.62×1.00×2.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Qobuz audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Qobuz audience
#·InterestCategoryAffinity×
01StormzyMusic & Radio30.86×
02DeezerMusic & Radio24.90×
03EurostarCars & Mobility17.30×
04Tidal (service)Music & Radio13.84×
05GarageBandMusic & Radio12.69×
06RocawearFashion & Accessoires10.70×
07Charter CommunicationsTechnology & Electronics7.69×
08Tubi TVMovies & TV7.02×
09British hip hopMusic & Radio5.64×
10VuduInternet & Social Media5.34×
11Yin yogaSports4.14×
12Chicano rapMusic & Radio4.05×
13Teyana TaylorMovies & TV3.67×
14NASDAQBusiness & Career3.37×
15Megan FoxMovies & TV3.04×
16Google DriveTechnology & Electronics2.74×
17Apple MusicMusic & Radio2.51×
18YouTube MusicInternet & Social Media1.96×
19Android (operating system)Technology & Electronics1.74×
20Financial servicesBusiness & Career1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Qobuz audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Qobuz audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.22×
Urban LifestyleOPEN1.16×
Convenience OrientationPREMIUM1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Qobuz audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
Design AffinityPREMIUM0.83×
DIY MentalityTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Qobuz's target market in United States?

Qobuz's target market in United States covers an estimated 954,127 people, concentrated in California and New York.

02

What is the gender split and age of Qobuz customers?

29.4% of the Qobuz audience are female, 70.6% are male, with an average age of 40.9 years.

03

Which brands do Qobuz fans like most?

Qobuz fans show strongest brand affinity for Deezer (24.9×), British hip hop (5.64×), and Tidal (service) (13.84×) over the country average.

04

Where do Qobuz fans live in United States?

Qobuz fans in United States are most concentrated in California (reach ~100K), New York (reach ~70K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Qobuz fans also like?

Beyond Qobuz itself, the audience over-indexes on British hip hop (5.64×), Tidal (service) (13.84×), Google Drive (2.74×), and Chicano rap (4.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Qobuz audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Qobuz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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