Rascasse Audience Intelligence

Tidal (service) Target Market in United States

A data profile of the people who buy, follow and care about Tidal (service) in United States — modelled from more than twelve digital signal sources. Tidal (service) has an estimated audience of 3,117,677 people in United States.

#1024among Brand in United States#1006in Music & Radio

The average Tidal (service) fan in United States is 40.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Apple Music, Brooklyn Nets, Spotify, with strongest over-indexing on Apple Music (6.09× the country average).

Demographically, the Tidal (service) audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Social Media Usage, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tidal (service) fan in United States is more male, around 40.0 years old, with strong Social Media Usage tendencies and a notable affinity for Apple Music.

Category: Music & Radio · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tidal (service) profile in United States.

Audience size
3.1M
in United States
Gender
43.4%♀
56.6% male
Age
40.0
average years
Country rank
#9977
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tidal (service)

43.4% are female, 56.6% are male, average age 40.0.

Fig. 02

Gender split

43.4%
Female
56.6%
Male
Demographic split for Tidal (service) audience in United States
MetricValue
Female43.4%
Male56.6%
Average age40.0
Estimated audience size3,117,677
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Tidal (service) audience in United States
Age bracketShare%
16-1917%
20-2921%
30-3921%
40-4919%
50+22%
Fig. 04

Worldwide distribution

28.8%

of the worldwide Tidal (service) audience comes from United States.

Worldwide audience distribution share by country for Tidal (service)
CountryShare
United States28.8%
Germany11.0%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tidal (service) audience in United States is strongest.

Fig. 05

Top regions by affinity

Tidal (service) customers by region in United States
#RegionReachAffinity×
01Maine~10K1.69×
02Washington~70K1.52×
03Oregon~40K1.44×
04Virginia~80K1.38×
05Florida~200K1.37×
06Rhode Island~10K1.35×
07Massachusetts~60K1.34×
08Hawaii~10K1.34×
09South Carolina~50K1.33×
10California~300K1.31×
11Alaska~6K1.18×
12Connecticut~30K1.17×
13New York~200K1.16×
14Washington, District of Columbia~8K1.16×
15New Jersey~70K1.15×
16Maryland~50K1.14×
17Georgia~80K1.12×
18Nevada~30K1.12×
19North Carolina~80K1.11×
20Delaware~7K1.11×
21Texas~200K1.10×
22Illinois~80K1.05×
23Ohio~80K1.03×
24Colorado~40K1.00×
25New Hampshire~9K0.95×
26Vermont~4K0.94×
27Louisiana~30K0.93×
28Minnesota~30K0.90×
29Pennsylvania~70K0.89×
30Indiana~40K0.89×
31Michigan~50K0.86×
32Tennessee~40K0.86×
33Kansas~20K0.85×
34Missouri~30K0.84×
35Utah~20K0.84×
36Mississippi~20K0.84×
37New Mexico~10K0.82×
38Alabama~30K0.81×
39Arizona~40K0.80×
40Kentucky~20K0.80×
41Wisconsin~30K0.79×
42Idaho~10K0.79×
43Nebraska~9K0.78×
44South Dakota~4K0.78×
45Oklahoma~20K0.76×
46Arkansas~20K0.76×
47West Virginia~8K0.75×
48Iowa~10K0.70×
49North Dakota~3K0.70×
50Montana~5K0.69×
Fig. 06

Affinity by region

Affinity by region — Tidal (service), United States
0.69×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tidal (service) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tidal (service) audience
#·InterestCategoryAffinity×
01RocawearFashion & Accessoires21.47×
02Brit AwardsMusic & Radio20.20×
03Viu (streaming media)Movies & TV14.86×
04Linkin ParkMusic & Radio10.09×
05Cox CommunicationsMovies & TV8.84×
06Portable media playersTechnology & Electronics8.14×
07Brooklyn NetsSports8.06×
08Pandora RadioMusic & Radio6.95×
09VuduInternet & Social Media6.91×
10Home cinemaTechnology & Electronics6.51×
11Apple MusicMusic & Radio6.09×
12Comcast CableTechnology & Electronics4.96×
13YouTube MusicInternet & Social Media3.70×
14SpotifyInternet & Social Media2.86×
15FIFA World CupSports2.14×
16Instant messagingInternet & Social Media2.11×
17Soul musicMusic & Radio2.10×
18Rhythm and blues musicMusic & Radio1.89×
19Rock musicMusic & Radio1.57×
20XInternet & Social Media1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tidal (service) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tidal (service) audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.55×
ExtroversionTHRILL1.47×
TraditionCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tidal (service) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.92×
Design AffinityPREMIUM0.96×
SustainabilityBALANCE1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tidal (service)'s target market in United States?

Tidal (service)'s target market in United States covers an estimated 3,117,677 people, concentrated in California and Texas.

02

What is the gender split and age of Tidal (service) customers?

43.4% of the Tidal (service) audience are female, 56.6% are male, with an average age of 40.0 years.

03

Which brands do Tidal (service) fans like most?

Tidal (service) fans show strongest brand affinity for Apple Music (6.09×), Brooklyn Nets (8.06×), and Spotify (2.86×) over the country average.

04

Where do Tidal (service) fans live in United States?

Tidal (service) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Tidal (service) fans also like?

Beyond Tidal (service) itself, the audience over-indexes on Brooklyn Nets (8.06×), Spotify (2.86×), Comcast Cable (4.96×), and Pandora Radio (6.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Tidal (service) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tidal (service). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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