Tidal (service) Audience in United States

Tidal (service) logo

Tidal (service) has an estimated audience of 2,425,535 people in United States. 43.4% are female, 56.6% are male, average age 40.0. Top regions: California, Florida, Texas. Top brand affinities: Brooklyn Nets, Apple Music, Spotify, Pandora Radio, Rocawear.

The average Tidal (service) fan in United States is 40.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Brooklyn Nets, Apple Music, Spotify, with strongest over-indexing on Brooklyn Nets (8.06× the country average). Demographically, the Tidal (service) audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Brand

Demographics of Tidal (service) fans

Demographic split for Tidal (service) audience in United States
MetricValue
Female43.4%
Male56.6%
Average age40.0
Estimated audience size2,425,535

Audience persona

The typical Tidal (service) fan in United States is more male, around 40.0 years old, with strong Risk Appetite tendencies and a notable affinity for Brooklyn Nets.

Top regions in United States

Top regions ranked by reach for Tidal (service) in United States
RegionReachAffinity
California369,4931.39×
Florida238,6131.45×
Texas229,9321.1×
New York174,7671.29×
Illinois90,9911.13×
Virginia90,6241.53×
Georgia85,6481.15×
North Carolina80,0021.1×
New Jersey78,5121.27×
Washington77,4361.59×
Pennsylvania75,9180.93×
Ohio72,2070.97×
Massachusetts66,2451.39×
Michigan58,5350.92×
South Carolina50,5201.38×
Maryland49,7751.19×
Tennessee44,0430.91×
Colorado43,1811.13×
Oregon39,3391.41×
Indiana39,2960.89×
Arizona38,5370.78×
Missouri33,8510.87×
Minnesota31,9410.92×
Wisconsin29,5860.81×
Connecticut29,4861.21×
Nevada29,2811.25×
Louisiana27,3640.87×
Kentucky24,6920.81×
Oklahoma20,3780.76×
Utah17,8380.82×
Mississippi16,7030.84×
Alabama16,3380.48×
Kansas16,1070.84×
Maine14,4361.66×
Arkansas14,4050.72×
Iowa14,0550.7×
Hawaii13,3291.28×
Rhode Island10,2681.33×
New Mexico9,3880.77×
Nebraska9,2930.76×
New Hampshire9,2040.96×
Washington, District of Columbia9,1561.26×
Idaho8,3200.68×
West Virginia7,9020.7×
Delaware7,4571.11×
Montana4,1580.62×
South Dakota3,5560.63×
Vermont3,5040.82×
North Dakota3,1540.63×
Alaska2,3680.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tidal (service) audience
BrandAffinityCategory
Brooklyn Nets8.06×Sports
Apple Music6.09×Music & Radio
Spotify2.86×Internet & Social Media
Pandora Radio6.95×Music & Radio
Rocawear21.47×Fashion & Accessoires
Euphoria1.81×Movies & TV
YouTube Music3.7×Internet & Social Media
Viu (streaming media)14.86×Movies & TV
Home cinema6.51×Technology & Electronics
Linkin Park10.09×Music & Radio
Vudu6.91×Internet & Social Media
Rhythm and blues music1.89×Music & Radio
FIFA World Cup2.14×Sports
X1.55×Internet & Social Media
Instant messaging2.11×Internet & Social Media
Soul music2.1×Music & Radio
Rock music1.57×Music & Radio
Portable media players8.14×Technology & Electronics
NBA1.64×Sports
Rihanna4.3×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tidal (service) audience
TraitClusterScore
Risk AppetiteTHRILL2.4
Luxury OrientationPREMIUM1.75
Early Adopter MentalityPOWER1.36
LGBTQ+ IdentityOPEN1.34
ExtroversionTHRILL1.34
Urban LifestyleOPEN1.3

Worldwide distribution

Worldwide audience distribution share by country for Tidal (service)
CountryShare
United States26.9%
Germany11.4%
Brazil5.4%

See Tidal (service) audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Tidal (service) have in United States?

Tidal (service) has an estimated audience of 2,425,535 people in United States, concentrated in California and Florida.

What is the gender split and age of Tidal (service) fans?

43.4% of Tidal (service) fans are female, 56.6% are male, with an average age of 40.0 years.

Which brands do Tidal (service) fans like most?

Tidal (service) fans show strongest brand affinity for Brooklyn Nets (8.06×), Apple Music (6.09×), and Spotify (2.86×) over the country average.

Where do Tidal (service) fans live in United States?

Tidal (service) fans in United States are most concentrated in California (reach 369,493), Florida (reach 238,613), and Texas (reach 229,932). These three regions account for the largest share of the active audience.

What other brands do Tidal (service) fans also like?

Beyond Tidal (service) itself, the audience over-indexes on Apple Music (6.09×), Spotify (2.86×), Pandora Radio (6.95×), and Rocawear (21.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tidal (service). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.