Rascasse Audience Intelligence

Portable media players Audience in United States

A data profile of the people who buy, follow and care about Portable media players in United States — modelled from more than twelve digital signal sources. Portable media players has an estimated audience of 3,996,249 people in United States.

#4321among Topic in United States#328in Technology & Electronics

The average Portable media players fan in United States is 42.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Projectors, Dropbox (service), E-book readers, with strongest over-indexing on Projectors (35.13× the country average).

Demographically, the Portable media players audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Portable media players fan in United States is more male, around 42.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Projectors.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Portable media players profile in United States.

Audience size
4M
in United States
Gender
40.2%♀
59.8% male
Age
42.1
average years
Country rank
#8057
Topic in United States
Fig. 01

Search interest · 12-month trend

-71%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Portable media players fans

40.2% are female, 59.8% are male, average age 42.1.

Fig. 02

Gender split

40.2%
Female
59.8%
Male
Demographic split for Portable media players audience in United States
MetricValue
Female40.2%
Male59.8%
Average age42.1
Estimated audience size3,996,249
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Portable media players audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3921%
40-4921%
50+27%
Fig. 04

Worldwide distribution

9.1%

of the worldwide Portable media players audience comes from United States.

Worldwide audience distribution share by country for Portable media players
CountryShare
United States9.1%
India7.1%
Japan6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Portable media players audience in United States is strongest.

Fig. 05

Top regions by affinity

Portable media players fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~10K1.27×
02Vermont~9K1.21×
03North Dakota~10K1.20×
04South Dakota~10K1.16×
05Montana~10K1.15×
06Alabama~60K1.06×
07Texas~400K1.05×
08Oklahoma~50K1.05×
09Arkansas~30K1.05×
10Maine~10K1.05×
11Rhode Island~10K1.05×
12Delaware~10K1.05×
13West Virginia~20K1.04×
14New Hampshire~20K1.04×
15Mississippi~30K1.03×
16Idaho~20K1.02×
17New Mexico~20K1.02×
18Hawaii~20K1.00×
19Louisiana~50K0.99×
20Washington, District of Columbia~10K0.99×
21Missouri~60K0.98×
22Kentucky~50K0.98×
23Nebraska~20K0.98×
24Oregon~40K0.97×
25Washington~80K0.96×
26Wisconsin~60K0.95×
27California~400K0.94×
28New York~200K0.94×
29Georgia~100K0.94×
30Utah~30K0.94×
31Iowa~30K0.94×
32Kansas~30K0.94×
33Virginia~90K0.93×
34Ohio~100K0.92×
35Indiana~70K0.92×
36North Carolina~100K0.91×
37Arizona~70K0.91×
38Tennessee~70K0.91×
39South Carolina~50K0.91×
40Nevada~40K0.91×
41Connecticut~40K0.90×
42Maryland~60K0.89×
43Illinois~100K0.88×
44Massachusetts~70K0.88×
45Colorado~60K0.88×
46Minnesota~50K0.87×
47Michigan~90K0.86×
48New Jersey~90K0.86×
49Pennsylvania~100K0.85×
50Florida~200K0.75×
Fig. 06

Affinity by region

Affinity by region — Portable media players, United States
0.75×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Portable media players audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Portable media players audience
#·InterestCategoryAffinity×
01ProjectorsTechnology & Electronics35.13×
02Dropbox (service)Technology & Electronics25.83×
03Wireless speakersTechnology & Electronics16.48×
04E-book readersTechnology & Electronics12.29×
05Mobile phone accessoriesTechnology & Electronics9.41×
06Casino gamesGames9.00×
07Elon MuskBusiness & Career8.32×
08Wearable technologyTechnology & Electronics8.26×
09Computer monitorsTechnology & Electronics6.96×
10SmartwatchTechnology & Electronics6.92×
11Digital cameraTechnology & Electronics5.75×
12Home automationTechnology & Electronics5.47×
13Sustainable energyHome & Garden5.06×
14Solar energyHome & Garden4.20×
15Computer hardwareTechnology & Electronics4.02×
16FedExBusiness & Career3.86×
17Renewable energyBusiness & Career3.79×
18Vehicle insuranceCars & Mobility3.70×
19Mortgage loansBusiness & Career3.02×
20Android (operating system)Technology & Electronics2.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Portable media players audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Portable media players audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.66×
Family OrientationCONSERVATISM2.16×
IndulgenceJOY1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Portable media players audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.73×
TraditionCONSERVATISM0.75×
DIY MentalityTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Portable media players have in United States?

Portable media players has an estimated audience of 3,996,249 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Portable media players fans?

40.2% of Portable media players fans are female, 59.8% are male, with an average age of 42.1 years.

03

Which brands do Portable media players fans like most?

Portable media players fans show strongest brand affinity for Projectors (35.13×), Dropbox (service) (25.83×), and E-book readers (12.29×) over the country average.

04

Where do Portable media players fans live in United States?

Portable media players fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Portable media players fans also like?

Beyond Portable media players itself, the audience over-indexes on Dropbox (service) (25.83×), E-book readers (12.29×), Casino games (9×), and Wireless speakers (16.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Portable media players audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Portable media players. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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