Portable media players Audience in United States

Portable media players has an estimated audience of 3,996,249 people in United States. 40.2% are female, 59.8% are male, average age 42.1. Top regions: California, Texas, New York. Top brand affinities: Projectors, Kia Sportage, Dropbox (service), Autism Awareness, Diabetes mellitus awareness.

The average Portable media players fan in United States is 42.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Projectors, Kia Sportage, Dropbox (service), with strongest over-indexing on Projectors (36.65× the country average). Demographically, the Portable media players audience skews more male with an average age of 42.1, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Portable media players fans

Demographic split for Portable media players audience in United States
MetricValue
Female40.2%
Male59.8%
Average age42.1
Estimated audience size3,996,249

Audience persona

The typical Portable media players fan in United States is more male, around 42.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Projectors.

Top regions in United States

Top regions ranked by reach for Portable media players in United States
RegionReachAffinity
California277,0760.63×
Texas215,0820.63×
New York158,0340.71×
Florida131,2730.49×
Pennsylvania87,9590.65×
Illinois74,5670.56×
Georgia74,5260.61×
North Carolina73,3460.61×
Virginia69,8440.72×
Ohio69,4850.56×
Michigan58,5300.56×
New Jersey56,4270.56×
Massachusetts49,9220.63×
Washington48,7320.61×
Tennessee43,7540.55×
Arizona42,4740.52×
Missouri40,9910.64×
Kentucky40,9780.82×
Maryland40,4030.59×
Indiana38,4780.53×
Minnesota37,8300.66×
Louisiana35,8830.7×
Mississippi35,3131.07×
Colorado34,9290.55×
Oregon32,8930.72×
South Carolina31,5930.53×
Arkansas31,3720.95×
Oklahoma30,6800.69×
Wisconsin29,9910.5×
Alabama27,1390.49×
Kansas25,0040.79×
West Virginia24,9881.34×
Alaska24,9362.92×
Montana23,5492.12×
Connecticut23,4860.59×
Idaho23,0751.15×
Hawaii22,0431.28×
Iowa21,9110.67×
Nevada21,6570.56×
South Dakota21,4562.32×
North Dakota20,8912.54×
New Hampshire20,5891.31×
Wyoming20,2143.41×
Nebraska20,1611.01×
New Mexico20,0561×
Rhode Island19,8811.56×
Maine19,8691.39×
Utah19,6180.55×
Vermont19,5542.79×
Delaware17,8041.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Portable media players audience
BrandAffinityCategory
Projectors36.65×Technology & Electronics
Kia Sportage44.12×Cars & Mobility
Dropbox (service)22.52×Technology & Electronics
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
E-book readers9.71×Technology & Electronics
Casino games10.26×Games
Honda HR-V29.41×Cars & Mobility
Income tax13.19×Business & Career
Wireless speakers17.12×Technology & Electronics
Pre-school playgroup32.87×Kids & Family
Computer hardware5.11×Technology & Electronics
Elon Musk7.26×Business & Career
Jeep Grand Cherokee8.46×Cars & Mobility
Computer monitors6.7×Technology & Electronics
Charles, Prince of Wales18.87×Politics & Society
Mobile phone accessories10.16×Technology & Electronics
Non-fiction books4.94×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Portable media players audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.35
Family OrientationCONSERVATISM1.66
Convenience OrientationPREMIUM1.53
IndulgenceJOY1.5
Social Media UsageJOY1.41
Early Adopter MentalityPOWER1.4

Worldwide distribution

Worldwide audience distribution share by country for Portable media players
CountryShare
United States9.1%
India7.1%
Japan6.9%

See Portable media players audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Portable media players have in United States?

Portable media players has an estimated audience of 3,996,249 people in United States, concentrated in California and Texas.

What is the gender split and age of Portable media players fans?

40.2% of Portable media players fans are female, 59.8% are male, with an average age of 42.1 years.

Which brands do Portable media players fans like most?

Portable media players fans show strongest brand affinity for Projectors (36.65×), Kia Sportage (44.12×), and Dropbox (service) (22.52×) over the country average.

Where do Portable media players fans live in United States?

Portable media players fans in United States are most concentrated in California (reach 277,076), Texas (reach 215,082), and New York (reach 158,034). These three regions account for the largest share of the active audience.

What other brands do Portable media players fans also like?

Beyond Portable media players itself, the audience over-indexes on Kia Sportage (44.12×), Dropbox (service) (22.52×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Portable media players. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.