Portable media players Audience in Germany
Portable media players has an estimated audience of 691,029 people in Germany. 33.2% are female, 66.8% are male, average age 40.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Google Drive, Office 365, Google Maps, Payback, Photocopier.
The average Portable media players fan in Germany is 40.5 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Google Drive, Office 365, Google Maps, with strongest over-indexing on Google Drive (12.2× the country average). Demographically, the Portable media players audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Portable media players fans
| Metric | Value |
|---|---|
| Female | 33.2% |
| Male | 66.8% |
| Average age | 40.5 |
| Estimated audience size | 691,029 |
Audience persona
The typical Portable media players fan in Germany is more male, around 40.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google Drive.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 32,433 | 0.29× |
| Nordrhein-Westfalen | 31,551 | 0.21× |
| Baden-Württemberg | 28,118 | 0.3× |
| Sachsen-Anhalt | 27,979 | 1.56× |
| Thüringen | 27,798 | 1.58× |
| Rheinland-Pfalz | 24,655 | 0.71× |
| Brandenburg | 23,885 | 1.11× |
| Mecklenburg-Vorpommern | 23,744 | 1.8× |
| Schleswig-Holstein | 23,127 | 0.93× |
| Niedersachsen | 22,590 | 0.34× |
| Bremen | 22,462 | 3.8× |
| Sachsen | 21,453 | 0.63× |
| Hessen | 18,545 | 0.35× |
| Berlin | 15,115 | 0.49× |
| Hamburg | 13,895 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Drive | 12.2× | Technology & Electronics |
| Office 365 | 12.25× | Technology & Electronics |
| Google Maps | 4.43× | Internet & Social Media |
| Payback | 7.76× | Shopping |
| Photocopier | 17.91× | Business & Career |
| WebEx | 16.09× | Technology & Electronics |
| IBM | 17.31× | Technology & Electronics |
| Projectors | 10.26× | Technology & Electronics |
| Borussia Dortmund | 1.71× | Sports |
| Mountain biking | 4.67× | Sports |
| Mobile game | 3.3× | Games |
| Web hosting | 7.01× | Business & Career |
| Transfermarkt | 2.75× | Sports |
| Batman | 2.53× | Movies & TV |
| Tagesschau | 1.83× | Movies & TV |
| Dancehalls | 4.46× | Music & Radio |
| Smart device | 4.71× | Technology & Electronics |
| Desktop computers | 4.51× | Technology & Electronics |
| CHECK24 | 2.46× | Business & Career |
| E-book readers | 4.21× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.16 |
| Quality Awareness | PREMIUM | 1.75 |
| Need for Security | CONSERVATISM | 1.59 |
| DIY Mentality | THRILL | 1.58 |
| Sustainability | BALANCE | 1.57 |
| Risk Appetite | THRILL | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.1% |
| India | 7.1% |
| Japan | 6.9% |
See Portable media players audiences in other countries
- Portable media players — United States
- Portable media players — United Kingdom
- Portable media players — France
- Portable media players — Italy
- Portable media players — Spain
- Portable media players — Brazil
- Portable media players — Japan
- Portable media players — South Korea
- Portable media players — India
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Portable media players have in Germany?
Portable media players has an estimated audience of 691,029 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Portable media players fans?
33.2% of Portable media players fans are female, 66.8% are male, with an average age of 40.5 years.
Which brands do Portable media players fans like most?
Portable media players fans show strongest brand affinity for Google Drive (12.2×), Office 365 (12.25×), and Google Maps (4.43×) over the country average.
Where do Portable media players fans live in Germany?
Portable media players fans in Germany are most concentrated in Bayern (reach 32,433), Nordrhein-Westfalen (reach 31,551), and Baden-Württemberg (reach 28,118). These three regions account for the largest share of the active audience.
What other brands do Portable media players fans also like?
Beyond Portable media players itself, the audience over-indexes on Office 365 (12.25×), Google Maps (4.43×), Payback (7.76×), and Photocopier (17.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Portable media players. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.