Rascasse Audience Intelligence

Portable media players Audience in Germany

A data profile of the people who buy, follow and care about Portable media players in Germany — modelled from more than twelve digital signal sources. Portable media players has an estimated audience of 691,029 people in Germany.

#3884among Topic in Germany#413in Technology & Electronics

The average Portable media players fan in Germany is 40.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google Drive, Office 365, Google Maps, with strongest over-indexing on Google Drive (9.19× the country average).

Demographically, the Portable media players audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.

The typical Portable media players fan in Germany is more male, around 40.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google Drive.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Portable media players profile in Germany.

Audience size
691K
in Germany
Gender
33.2%♀
66.8% male
Age
40.5
average years
Country rank
#8947
Topic in Germany
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Portable media players fans

33.2% are female, 66.8% are male, average age 40.5.

Fig. 02

Gender split

33.2%
Female
66.8%
Male
Demographic split for Portable media players audience in Germany
MetricValue
Female33.2%
Male66.8%
Average age40.5
Estimated audience size691,029
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Portable media players audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3921%
40-4923%
50+21%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Portable media players audience comes from Germany.

Worldwide audience distribution share by country for Portable media players
CountryShare
United States9.1%
India7.1%
Japan6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Portable media players audience in Germany is strongest.

Fig. 05

Top regions by affinity

Portable media players fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~9K1.51×
02Mecklenburg-Vorpommern~20K1.15×
03Sachsen-Anhalt~20K1.11×
04Thüringen~20K1.10×
05Brandenburg~20K1.02×
06Schleswig-Holstein~20K0.99×
07Hamburg~20K0.98×
08Rheinland-Pfalz~30K0.95×
09Sachsen~30K0.93×
10Berlin~30K0.91×
11Niedersachsen~60K0.88×
12Hessen~50K0.88×
13Baden-Württemberg~80K0.85×
14Bayern~90K0.83×
15Nordrhein-Westfalen~100K0.81×
Fig. 06

Affinity by region

Affinity by region — Portable media players, Germany
0.81×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Portable media players audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Portable media players audience
#·InterestCategoryAffinity×
01Ultimate EarsTechnology & Electronics46.89×
02IBMTechnology & Electronics20.59×
03PhotocopierBusiness & Career12.13×
04WebExTechnology & Electronics11.75×
05ProjectorsTechnology & Electronics10.32×
06Google DriveTechnology & Electronics9.19×
07Office 365Technology & Electronics9.00×
08Exchange-traded fundBusiness & Career8.06×
09Python (programming language)Technology & Electronics7.53×
10Big dataBusiness & Career7.30×
11Computer data storageTechnology & Electronics6.84×
12Desktop computersTechnology & Electronics6.59×
13PaybackShopping6.12×
14VotingPolitics & Society5.95×
15DancehallsMusic & Radio5.81×
16Apple StoreShopping5.75×
17Google MapsInternet & Social Media4.19×
18E-book readersTechnology & Electronics4.14×
19HatchbackCars & Mobility4.11×
20Mobile gameGames2.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Portable media players audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Portable media players audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.02×
Risk AppetiteTHRILL1.94×
Career OrientationPOWER1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Portable media players audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.77×
SpiritualityBALANCE0.81×
Pet OwnershipJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Portable media players have in Germany?

Portable media players has an estimated audience of 691,029 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Portable media players fans?

33.2% of Portable media players fans are female, 66.8% are male, with an average age of 40.5 years.

03

Which brands do Portable media players fans like most?

Portable media players fans show strongest brand affinity for Google Drive (9.19×), Office 365 (9×), and Google Maps (4.19×) over the country average.

04

Where do Portable media players fans live in Germany?

Portable media players fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Portable media players fans also like?

Beyond Portable media players itself, the audience over-indexes on Office 365 (9×), Google Maps (4.19×), IBM (20.59×), and Payback (6.12×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Portable media players audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Portable media players. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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