Rascasse Audience Intelligence

Deezer Audience in United States

A data profile of the people who buy, follow and care about Deezer in United States — modelled from more than twelve digital signal sources. Deezer has an estimated audience of 4,885,847 people in United States.

#18among TV / music streaming in United States#181among Website / Newspaper / Magazine in United States#606in Music & Radio

The average Deezer fan in United States is 30.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Qobuz, United States, Amazon Music Unlimited, with strongest over-indexing on Qobuz (24.9× the country average).

Demographically, the Deezer audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Need for Security, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Deezer fan in United States is more male, around 30.3 years old, with strong Need for Security tendencies and a notable affinity for Qobuz.

Category: Music & Radio · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Deezer profile in United States.

Audience size
4.9M
in United States
Gender
44.8%♀
55.2% male
Age
30.3
average years
Country rank
#6844
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Deezer

44.8% are female, 55.2% are male, average age 30.3.

Fig. 02

Gender split

44.8%
Female
55.2%
Male
Demographic split for Deezer audience in United States
MetricValue
Female44.8%
Male55.2%
Average age30.3
Estimated audience size4,885,847
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the Deezer audience in United States
Age bracketShare%
16-1946%
20-2921%
30-3915%
40-4912%
50+7%
Fig. 04

Worldwide distribution

15.6%

of the worldwide Deezer audience comes from United States.

Worldwide audience distribution share by country for Deezer
CountryShare
France16.1%
United States15.6%
Brazil13.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Deezer audience in United States is strongest.

Fig. 05

Top regions by affinity

Deezer fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~100K1.56×
02Alaska~20K1.52×
03Washington, District of Columbia~20K1.49×
04Oregon~80K1.46×
05Texas~600K1.38×
06Kansas~50K1.38×
07Virginia~200K1.36×
08New York~400K1.31×
09Washington~100K1.25×
10California~600K1.14×
11Florida~400K1.11×
12Utah~50K1.05×
13Arkansas~40K1.05×
14Arizona~100K1.04×
15Colorado~80K1.04×
16Illinois~200K1.03×
17Idaho~20K1.01×
18Georgia~100K1.00×
19Tennessee~100K0.99×
20Louisiana~60K0.99×
21Ohio~100K0.98×
22Missouri~80K0.98×
23Mississippi~40K0.98×
24New Hampshire~20K0.98×
25New Jersey~100K0.97×
26New Mexico~20K0.97×
27Vermont~8K0.97×
28Massachusetts~90K0.96×
29Kentucky~60K0.96×
30North Carolina~100K0.93×
31Oklahoma~50K0.93×
32Maine~20K0.91×
33West Virginia~20K0.90×
34South Dakota~10K0.90×
35Wisconsin~70K0.89×
36Connecticut~40K0.89×
37Maryland~70K0.88×
38Pennsylvania~100K0.86×
39Minnesota~60K0.86×
40Nevada~40K0.85×
41Rhode Island~10K0.85×
42North Dakota~8K0.85×
43Michigan~100K0.84×
44Indiana~80K0.84×
45South Carolina~60K0.82×
46Nebraska~20K0.81×
47Montana~10K0.80×
48Iowa~30K0.79×
49Delaware~10K0.79×
50Hawaii~20K0.78×
Fig. 06

Affinity by region

Affinity by region — Deezer, United States
0.78×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Deezer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Deezer audience
#·InterestCategoryAffinity×
01QobuzMusic & Radio24.90×
02Amazon Music UnlimitedInternet & Social Media16.74×
03Quinceañera (telenovela)Movies & TV3.51×
04PeruTravel & Leisure2.64×
05GuatemalaTravel & Leisure2.24×
06Avatar (Swedish band)Music & Radio2.19×
07SpainTravel & Leisure2.16×
08South KoreaTravel & Leisure2.13×
09CaseyMusic & Radio2.10×
10ChinaTravel & Leisure1.94×
11Record labelMusic & Radio1.87×
12Puerto RicoTravel & Leisure1.84×
13Pacific OceanTravel & Leisure1.79×
14Property finderHome & Garden1.68×
15United StatesTravel & Leisure1.67×
16MexicoTravel & Leisure1.63×
17MiamiTravel & Leisure1.61×
18Madea's Class ReunionMovies & TV1.55×
19FloridaTravel & Leisure1.52×
20Facebook MessengerInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Deezer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Deezer audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.06×
Social Media UsageJOY1.01×
Family OrientationCONSERVATISM1.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Deezer audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.78×
Early Adopter MentalityPOWER0.78×
Quality AwarenessPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Deezer have in United States?

Deezer has an estimated audience of 4,885,847 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Deezer fans?

44.8% of Deezer fans are female, 55.2% are male, with an average age of 30.3 years.

03

Which brands do Deezer fans like most?

Deezer fans show strongest brand affinity for Qobuz (24.9×), United States (1.67×), and Amazon Music Unlimited (16.74×) over the country average.

04

Where do Deezer fans live in United States?

Deezer fans in United States are most concentrated in California (reach ~600K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Deezer fans also like?

Beyond Deezer itself, the audience over-indexes on United States (1.67×), Amazon Music Unlimited (16.74×), Quinceañera (telenovela) (3.51×), and Florida (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV / music streaming audiences in United States

See Deezer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Deezer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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