Deezer Audience in United States

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Deezer has an estimated audience of 4,869,980 people in United States. 44.8% are female, 55.2% are male, average age 30.3. Top regions: California, Texas, Florida. Top brand affinities: United States, Qobuz, Amazon Music Unlimited, Quinceañera (telenovela), Florida.

The average Deezer fan in United States is 30.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include United States, Qobuz, Amazon Music Unlimited, with strongest over-indexing on United States (1.67× the country average). Demographically, the Deezer audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

Demographics of Deezer fans

Demographic split for Deezer audience in United States
MetricValue
Female44.8%
Male55.2%
Average age30.3
Estimated audience size4,869,980

Audience persona

The typical Deezer fan in United States is more male, around 30.3 years old, with strong Luxury Orientation tendencies and a notable affinity for United States.

Top regions in United States

Top regions ranked by reach for Deezer in United States
RegionReachAffinity
California704,1221.31×
Texas480,2201.15×
Florida438,5221.33×
New York394,1081.45×
Illinois189,7351.17×
Virginia179,0561.51×
Georgia156,4861.04×
Pennsylvania147,8180.9×
North Carolina137,6860.94×
New Jersey136,3641.1×
Ohio135,6990.9×
Washington133,0821.36×
Michigan120,8680.95×
Tennessee106,5651.09×
Massachusetts104,2291.09×
Arizona100,2281.01×
Oregon82,9601.49×
Colorado82,6911.08×
Missouri81,5371.04×
Indiana80,2070.9×
Maryland77,4170.92×
Wisconsin64,5910.88×
Minnesota64,5540.93×
South Carolina62,5320.85×
Kentucky57,6370.94×
Louisiana57,0880.91×
Alabama54,8130.81×
Utah48,2771.11×
Oklahoma48,0230.89×
Nevada46,0790.98×
Connecticut45,0560.92×
Mississippi40,9511.02×
Arkansas38,1770.95×
Kansas38,1650.99×
Iowa32,5720.81×
Washington, District of Columbia26,7681.83×
Idaho23,3820.96×
New Mexico23,2260.95×
New Hampshire20,7481.08×
Nebraska19,4190.8×
West Virginia19,1990.85×
Hawaii15,3410.73×
Maine15,2660.88×
Rhode Island12,7290.82×
Delaware10,9040.81×
Montana9,9240.73×
South Dakota9,6760.86×
Alaska7,7750.75×
Vermont7,7300.9×
North Dakota7,6770.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Deezer audience
BrandAffinityCategory
United States1.67×Travel & Leisure
Qobuz24.9×Music & Radio
Amazon Music Unlimited16.74×Internet & Social Media
Quinceañera (telenovela)3.51×Movies & TV
Florida1.52×Travel & Leisure
Casey2.1×Music & Radio
Mexico1.63×Travel & Leisure
Spain2.16×Travel & Leisure
Guatemala2.24×Travel & Leisure
Record label1.87×Music & Radio
Peru2.64×Travel & Leisure
South Korea2.13×Travel & Leisure
Pacific Ocean1.79×Travel & Leisure
Facebook Messenger1.51×Internet & Social Media
Miami1.61×Travel & Leisure
China1.94×Travel & Leisure
Property finder1.68×Home & Garden
Rhianna (singer)2.59×Music & Radio
Puerto Rico1.84×Travel & Leisure
Creative Commons1.6×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Deezer audience
TraitClusterScore
Luxury OrientationPREMIUM2.36
LGBTQ+ IdentityOPEN1.45
Risk AppetiteTHRILL1.36
ExtroversionTHRILL1.16
Social Media UsageJOY1.07
Quality AwarenessPREMIUM1.06

Worldwide distribution

Worldwide audience distribution share by country for Deezer
CountryShare
France16.2%
United States15.7%
Brazil13.9%

See Deezer audiences in other countries

More TV / music streaming audiences in United States

Frequently asked questions

How many fans does Deezer have in United States?

Deezer has an estimated audience of 4,869,980 people in United States, concentrated in California and Texas.

What is the gender split and age of Deezer fans?

44.8% of Deezer fans are female, 55.2% are male, with an average age of 30.3 years.

Which brands do Deezer fans like most?

Deezer fans show strongest brand affinity for United States (1.67×), Qobuz (24.9×), and Amazon Music Unlimited (16.74×) over the country average.

Where do Deezer fans live in United States?

Deezer fans in United States are most concentrated in California (reach 704,122), Texas (reach 480,220), and Florida (reach 438,522). These three regions account for the largest share of the active audience.

What other brands do Deezer fans also like?

Beyond Deezer itself, the audience over-indexes on Qobuz (24.9×), Amazon Music Unlimited (16.74×), Quinceañera (telenovela) (3.51×), and Florida (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Deezer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.