A data profile of the people who buy, follow and care about Deezer in France — modelled from more than twelve digital signal sources. Deezer has an estimated audience of 5,065,335 people in France.
The average Deezer fan in France is 35.2 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Clothing, The Huffington Post, Games, with strongest over-indexing on Clothing (1.68× the country average).
Demographically, the Deezer audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Need for Security, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Deezer fan in France is balanced, around 35.2 years old, with strong Need for Security tendencies and a notable affinity for Clothing.
The key figures that characterise the Deezer profile in France.
45.2% are female, 54.8% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 35.2 |
| Estimated audience size | 5,065,335 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 23% | |
| 30-39 | 16% | |
| 40-49 | 15% | |
| 50+ | 16% |
of the worldwide Deezer audience comes from France.
| Country | Share |
|---|---|
| France | 16.1% |
| United States | 15.6% |
| Brazil | 13.5% |
Where the Deezer audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pays de la Loire | ~300K | 1.25× | |
| 02 | Brittany | ~300K | 1.22× | |
| 03 | Auvergne-Rhône-Alpes | ~600K | 1.08× | |
| 04 | Occitanie | ~500K | 1.08× | |
| 05 | Nouvelle-Aquitaine | ~500K | 1.07× | |
| 06 | Normandy | ~200K | 1.00× | |
| 07 | Grand Est | ~400K | 0.98× | |
| 08 | Bourgogne-Franche-Comté | ~200K | 0.98× | |
| 09 | Centre-Val de Loire | ~200K | 0.97× | |
| 10 | Île-de-France | ~900K | 0.96× | |
| 11 | Provence-Alpes-Côte d'Azur | ~300K | 0.90× | |
| 12 | Hauts-de-France | ~400K | 0.87× | |
| 13 | Corsica | ~20K | 0.66× |
The strongest cross-interests of the Deezer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Huffington Post | News | 5.63× | ||
| 02 | Gaëtan Roussel | Music & Radio | 3.36× | ||
| 03 | Charlotte Cardin | Music & Radio | 2.65× | ||
| 04 | Streaming media | Technology & Electronics | 2.24× | ||
| 05 | Groovy (programming language) | Technology & Electronics | 2.00× | ||
| 06 | Star Academy (France) | Movies & TV | 1.98× | ||
| 07 | Olympique Lyonnais (Ladies) | Sports | 1.91× | ||
| 08 | Rock music | Music & Radio | 1.90× | ||
| 09 | M6 (TV channel) | Movies & TV | 1.79× | ||
| 10 | Clothing | Fashion & Accessoires | 1.68× | ||
| 11 | Google Maps | Internet & Social Media | 1.67× | ||
| 12 | Star Academy | Movies & TV | 1.66× | ||
| 13 | Africa | Travel & Leisure | 1.65× | ||
| 14 | Games | Games | 1.59× | ||
| 15 | Team sport | Sports | 1.58× | ||
| 16 | Education | Business & Career | 1.57× | ||
| 17 | Pop music | Music & Radio | 1.54× | ||
| 18 | Canada | Travel & Leisure | 1.51× | ||
| 19 | Android (operating system) | Technology & Electronics | 1.51× | ||
| 20 | Beverages | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.37× | |
| Quality Awareness | PREMIUM | 1.30× | |
| Convenience Orientation | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.78× | |
| Sustainability | BALANCE | 0.80× | |
| Creativity | OPEN | 0.80× |
Deezer has an estimated audience of 5,065,335 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
45.2% of Deezer fans are female, 54.8% are male, with an average age of 35.2 years.
Deezer fans show strongest brand affinity for Clothing (1.68×), The Huffington Post (5.63×), and Games (1.59×) over the country average.
Deezer fans in France are most concentrated in Île-de-France (reach ~900K), Auvergne-Rhône-Alpes (reach ~600K), and Nouvelle-Aquitaine (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Deezer itself, the audience over-indexes on The Huffington Post (5.63×), Games (1.59×), Beverages (1.5×), and Rock music (1.9×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Deezer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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