Deezer Audience in Germany
Deezer has an estimated audience of 1,715,472 people in Germany. 43.6% are female, 56.4% are male, average age 34.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Sports, YouTube Music, CHECK24, Spotify.
The average Deezer fan in Germany is 34.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Sports, YouTube Music, with strongest over-indexing on Tagesschau (2.27× the country average). Demographically, the Deezer audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Social Media Usage, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming
Demographics of Deezer fans
| Metric | Value |
|---|---|
| Female | 43.6% |
| Male | 56.4% |
| Average age | 34.2 |
| Estimated audience size | 1,715,472 |
Audience persona
The typical Deezer fan in Germany is more male, around 34.2 years old, with strong Social Media Usage tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 419,760 | 1.12× |
| Bayern | 264,778 | 0.96× |
| Baden-Württemberg | 240,428 | 1.03× |
| Niedersachsen | 170,977 | 1.03× |
| Hessen | 150,811 | 1.15× |
| Berlin | 95,061 | 1.24× |
| Sachsen | 89,044 | 1.06× |
| Rheinland-Pfalz | 79,458 | 0.92× |
| Schleswig-Holstein | 60,010 | 0.97× |
| Brandenburg | 49,825 | 0.94× |
| Thüringen | 39,000 | 0.89× |
| Hamburg | 36,639 | 0.95× |
| Sachsen-Anhalt | 36,568 | 0.82× |
| Mecklenburg-Vorpommern | 24,061 | 0.73× |
| Saarland | 23,963 | 1.14× |
| Bremen | 15,396 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.27× | Movies & TV |
| Sports | 1.65× | Sports |
| YouTube Music | 4.08× | Internet & Social Media |
| CHECK24 | 2.42× | Business & Career |
| Spotify | 1.98× | Internet & Social Media |
| Transfermarkt | 2.38× | Sports |
| Apple Music | 3.64× | Music & Radio |
| Godzilla | 2.23× | Movies & TV |
| Podcast | 1.57× | Music & Radio |
| TuneIn | 14.9× | Internet & Social Media |
| Streaming media | 1.5× | Technology & Electronics |
| Congstar | 2.52× | Technology & Electronics |
| FRITZ!Box | 1.57× | Technology & Electronics |
| Roland Kaiser | 1.71× | Music & Radio |
| Twitch | 1.58× | Games |
| Amazon Fire TV | 2.47× | Movies & TV |
| Livestream | 3.5× | Technology & Electronics |
| LTE (telecommunication) | 3.47× | Technology & Electronics |
| Aldi Talk | 1.96× | Technology & Electronics |
| Qobuz | 8.01× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.2 |
| Indulgence | JOY | 1.17 |
| Patriotism | CONSERVATISM | 1.15 |
| Sports Activity | POWER | 1.1 |
| Price Sensitivity | PREMIUM | 1.09 |
| Career Orientation | POWER | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 16.2% |
| United States | 15.7% |
| Brazil | 13.9% |
See Deezer audiences in other countries
More TV / music streaming audiences in Germany
- Spotify (18,097,341)
- Netflix (9,224,186)
- ARD Mediathek (7,212,360)
- ZDF Mediathek (6,481,917)
- Amazon Instant Video (4,928,582)
Frequently asked questions
How many fans does Deezer have in Germany?
Deezer has an estimated audience of 1,715,472 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Deezer fans?
43.6% of Deezer fans are female, 56.4% are male, with an average age of 34.2 years.
Which brands do Deezer fans like most?
Deezer fans show strongest brand affinity for Tagesschau (2.27×), Sports (1.65×), and YouTube Music (4.08×) over the country average.
Where do Deezer fans live in Germany?
Deezer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 419,760), Bayern (reach 264,778), and Baden-Württemberg (reach 240,428). These three regions account for the largest share of the active audience.
What other brands do Deezer fans also like?
Beyond Deezer itself, the audience over-indexes on Sports (1.65×), YouTube Music (4.08×), CHECK24 (2.42×), and Spotify (1.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Deezer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.