Rascasse Audience Intelligence

Deezer Audience in Germany

A data profile of the people who buy, follow and care about Deezer in Germany — modelled from more than twelve digital signal sources. Deezer has an estimated audience of 1,723,423 people in Germany.

#17among TV / music streaming in Germany#127among Website / Newspaper / Magazine in Germany#335in Music & Radio

The average Deezer fan in Germany is 34.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Sports, YouTube Music, with strongest over-indexing on Tagesschau (2.27× the country average).

Demographically, the Deezer audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Social Media Usage, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Deezer fan in Germany is more male, around 34.2 years old, with strong Social Media Usage tendencies and a notable affinity for Tagesschau.

Category: Music & Radio · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Deezer profile in Germany.

Audience size
1.7M
in Germany
Gender
43.6%♀
56.4% male
Age
34.2
average years
Country rank
#3906
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Deezer

43.6% are female, 56.4% are male, average age 34.2.

Fig. 02

Gender split

43.6%
Female
56.4%
Male
Demographic split for Deezer audience in Germany
MetricValue
Female43.6%
Male56.4%
Average age34.2
Estimated audience size1,723,423
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Deezer audience in Germany
Age bracketShare%
16-1934%
20-2920%
30-3918%
40-4916%
50+12%
Fig. 04

Worldwide distribution

5.5%

of the worldwide Deezer audience comes from Germany.

Worldwide audience distribution share by country for Deezer
CountryShare
France16.1%
United States15.6%
Brazil13.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Deezer audience in Germany is strongest.

Fig. 05

Top regions by affinity

Deezer fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~90K1.21×
02Hessen~100K1.13×
03Saarland~20K1.13×
04Bremen~20K1.13×
05Nordrhein-Westfalen~400K1.07×
06Sachsen~90K1.06×
07Niedersachsen~200K1.02×
08Baden-Württemberg~200K1.00×
09Schleswig-Holstein~60K1.00×
10Hamburg~40K0.99×
11Bayern~300K0.95×
12Brandenburg~50K0.94×
13Rheinland-Pfalz~80K0.91×
14Thüringen~40K0.87×
15Sachsen-Anhalt~40K0.83×
16Mecklenburg-Vorpommern~30K0.78×
Fig. 06

Affinity by region

Affinity by region — Deezer, Germany
0.78×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Deezer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Deezer audience
#·InterestCategoryAffinity×
01TuneInInternet & Social Media14.90×
02QobuzMusic & Radio8.01×
03YouTube MusicInternet & Social Media4.08×
04Apple MusicMusic & Radio3.64×
05LivestreamTechnology & Electronics3.50×
06LTE (telecommunication)Technology & Electronics3.47×
07CongstarTechnology & Electronics2.52×
08Amazon Fire TVMovies & TV2.47×
09CHECK24Business & Career2.42×
10TransfermarktSports2.38×
11TagesschauMovies & TV2.27×
12GodzillaMovies & TV2.23×
13SpotifyInternet & Social Media1.98×
14Aldi TalkTechnology & Electronics1.96×
15Roland KaiserMusic & Radio1.71×
16SportsSports1.65×
17TwitchGames1.58×
18PodcastMusic & Radio1.57×
19FRITZ!BoxTechnology & Electronics1.57×
20Streaming mediaTechnology & Electronics1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Deezer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Deezer audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.33×
Need for SecurityCONSERVATISM1.21×
Career OrientationPOWER1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Deezer audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.82×
Quality AwarenessPREMIUM0.84×
Design AffinityPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Deezer have in Germany?

Deezer has an estimated audience of 1,723,423 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Deezer fans?

43.6% of Deezer fans are female, 56.4% are male, with an average age of 34.2 years.

03

Which brands do Deezer fans like most?

Deezer fans show strongest brand affinity for Tagesschau (2.27×), Sports (1.65×), and YouTube Music (4.08×) over the country average.

04

Where do Deezer fans live in Germany?

Deezer fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Deezer fans also like?

Beyond Deezer itself, the audience over-indexes on Sports (1.65×), YouTube Music (4.08×), Spotify (1.98×), and CHECK24 (2.42×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV / music streaming audiences in Germany

See Deezer audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Deezer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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