A data profile of the people who buy, follow and care about Deezer in Brazil — modelled from more than twelve digital signal sources. Deezer has an estimated audience of 4,238,859 people in Brazil.
The average Deezer fan in Brazil is 36.0 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Roberto Carlos (singer), Ney Matogrosso, Creator deity, with strongest over-indexing on Roberto Carlos (singer) (1.63× the country average).
Demographically, the Deezer audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Social Media Usage, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Deezer fan in Brazil is more female, around 36.0 years old, with strong Social Media Usage tendencies and a notable affinity for Roberto Carlos (singer).
The key figures that characterise the Deezer profile in Brazil.
58.3% are female, 41.7% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 36.0 |
| Estimated audience size | 4,238,859 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 26% | |
| 30-39 | 21% | |
| 40-49 | 16% | |
| 50+ | 14% |
of the worldwide Deezer audience comes from Brazil.
| Country | Share |
|---|---|
| France | 16.1% |
| United States | 15.6% |
| Brazil | 13.5% |
Where the Deezer audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Paraná | ~400K | 1.41× | |
| 02 | Federal District | ~100K | 1.38× | |
| 03 | Pernambuco | ~300K | 1.33× | |
| 04 | Santa Catarina | ~300K | 1.29× | |
| 05 | Paraíba | ~100K | 1.26× | |
| 06 | São Paulo | ~1.5M | 1.25× | |
| 07 | Minas Gerais | ~500K | 1.23× | |
| 08 | Rio de Janeiro | ~500K | 1.17× | |
| 09 | Rio Grande do Norte | ~80K | 1.17× | |
| 10 | Ceará | ~200K | 1.06× | |
| 11 | Mato Grosso | ~80K | 1.03× | |
| 12 | Amapá | ~20K | 1.03× | |
| 13 | Bahia | ~300K | 1.01× | |
| 14 | Alagoas | ~60K | 1.01× | |
| 15 | Goiás | ~200K | 0.97× | |
| 16 | Piauí | ~60K | 0.93× | |
| 17 | Roraima | ~10K | 0.90× | |
| 18 | Rondônia | ~30K | 0.89× | |
| 19 | Sergipe | ~40K | 0.87× | |
| 20 | Amazonas | ~60K | 0.85× | |
| 21 | Mato Grosso do Sul | ~50K | 0.82× | |
| 22 | Pará | ~100K | 0.79× | |
| 23 | Acre | ~10K | 0.73× | |
| 24 | Maranhão | ~80K | 0.72× | |
| 25 | Tocantins | ~20K | 0.71× | |
| 26 | Espírito Santo | ~60K | 0.70× | |
| 27 | Rio Grande do Sul | ~200K | 0.66× |
The strongest cross-interests of the Deezer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Latin Grammy Award | Music & Radio | 4.85× | ||
| 02 | Playlist | Music & Radio | 2.28× | ||
| 03 | Apple Music | Music & Radio | 2.20× | ||
| 04 | Jimmy Cliff | Music & Radio | 2.18× | ||
| 05 | Ney Matogrosso | Music & Radio | 1.97× | ||
| 06 | Diesel | Music & Radio | 1.95× | ||
| 07 | Caravan | Music & Radio | 1.91× | ||
| 08 | Tokio Marine | Business & Career | 1.87× | ||
| 09 | Carolina Dieckmann | Movies & TV | 1.85× | ||
| 10 | Music education | Music & Radio | 1.80× | ||
| 11 | Amazon Music | Music & Radio | 1.75× | ||
| 12 | Latin American music | Music & Radio | 1.70× | ||
| 13 | Messianism | Politics & Society | 1.64× | ||
| 14 | Roberto Carlos (singer) | Music & Radio | 1.63× | ||
| 15 | Hostinger | Technology & Electronics | 1.61× | ||
| 16 | Chico, California | Travel & Leisure | 1.58× | ||
| 17 | Fantasia | Music & Radio | 1.57× | ||
| 18 | Elle Fanning | Movies & TV | 1.57× | ||
| 19 | Creator deity | Politics & Society | 1.51× | ||
| 20 | Eduardo Costa | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.05× | |
| Spirituality | BALANCE | 1.00× | |
| Patriotism | CONSERVATISM | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.52× | |
| Design Affinity | PREMIUM | 0.54× | |
| Indulgence | JOY | 0.57× |
Deezer has an estimated audience of 4,238,859 people in Brazil, concentrated in São Paulo and Minas Gerais.
58.3% of Deezer fans are female, 41.7% are male, with an average age of 36.0 years.
Deezer fans show strongest brand affinity for Roberto Carlos (singer) (1.63×), Ney Matogrosso (1.97×), and Creator deity (1.51×) over the country average.
Deezer fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~500K), and Rio de Janeiro (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Deezer itself, the audience over-indexes on Ney Matogrosso (1.97×), Creator deity (1.51×), Diesel (1.95×), and Messianism (1.64×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Deezer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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