A data profile of the people who buy, follow and care about Fantasia in Brazil — modelled from more than twelve digital signal sources. Fantasia has an estimated audience of 4,046,940 people in Brazil.
Fantasia has an estimated audience of 4,046,940 people in Brazil. 57.3% are female, 42.7% are male, average age 36.5. Top brand affinities: Nelly Furtado, Iggy Azalea, Sabrina Carpenter, Sean Kingston, Hailee Steinfeld.
Top brand affinities include Nelly Furtado, Iggy Azalea, Sabrina Carpenter, with strongest over-indexing on Nelly Furtado (294.93× the country average).
Demographically, the Fantasia audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.
The typical Fantasia fan in Brazil is more female, around 36.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Nelly Furtado.
The key figures that characterise the Fantasia profile in Brazil.
57.3% are female, 42.7% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 36.5 |
| Estimated audience size | 4,046,940 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 17% | |
| 50+ | 18% |
of the worldwide Fantasia audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 47.2% |
| United States | 28.4% |
| France | 3.6% |
The strongest cross-interests of the Fantasia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nelly Furtado | Music & Radio | 294.93× | ||
| 02 | Iggy Azalea | Music & Radio | 242.91× | ||
| 03 | Sean Kingston | Movies & TV | 137.41× | ||
| 04 | Meghan Trainor | Music & Radio | 107.65× | ||
| 05 | Bridgit Mendler | Movies & TV | 98.44× | ||
| 06 | Frank Ocean | Music & Radio | 64.68× | ||
| 07 | Little Mix | Music & Radio | 56.77× | ||
| 08 | Kesha | Music & Radio | 53.54× | ||
| 09 | The Voice | Movies & TV | 53.07× | ||
| 10 | Usher (entertainer) | Music & Radio | 52.27× | ||
| 11 | Tyler, The Creator | Music & Radio | 49.51× | ||
| 12 | Hailee Steinfeld | Movies & TV | 49.50× | ||
| 13 | Jessie J | Music & Radio | 46.75× | ||
| 14 | Zara Larsson | Music & Radio | 46.23× | ||
| 15 | Gwen Stefani | Music & Radio | 44.09× | ||
| 16 | Madison Beer | Music & Radio | 35.31× | ||
| 17 | Sabrina Carpenter | Music & Radio | 35.23× | ||
| 18 | Nick Jonas | Music & Radio | 34.80× | ||
| 19 | Jonas Brothers | Music & Radio | 28.47× | ||
| 20 | The Weeknd | Music & Radio | 24.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.19× | |
| Price Sensitivity | PREMIUM | 1.34× | |
| Family Orientation | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.56× | |
| Quality Awareness | PREMIUM | 0.60× | |
| Creativity | OPEN | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Fantasia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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