Rascasse Audience Intelligence

Amazon Music Unlimited Audience in United States

A data profile of the people who buy, follow and care about Amazon Music Unlimited in United States — modelled from more than twelve digital signal sources. Amazon Music Unlimited has an estimated audience of 1,059,970 people in United States.

#35among TV / music streaming in United States#705among Website / Newspaper / Magazine in United States#266in Internet & Social Media

The average Amazon Music Unlimited fan in United States is 33.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Deezer, British hip hop, Google Drive, with strongest over-indexing on Deezer (16.74× the country average).

Demographically, the Amazon Music Unlimited audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Amazon Music Unlimited fan in United States is balanced, around 33.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Deezer.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Amazon Music Unlimited profile in United States.

Audience size
1.1M
in United States
Gender
48.7%♀
51.3% male
Age
33.7
average years
Country rank
#22789
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Amazon Music Unlimited

48.7% are female, 51.3% are male, average age 33.7.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for Amazon Music Unlimited audience in United States
MetricValue
Female48.7%
Male51.3%
Average age33.7
Estimated audience size1,059,970
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Amazon Music Unlimited audience in United States
Age bracketShare%
16-1936%
20-2920%
30-3917%
40-4915%
50+12%
Fig. 04

Worldwide distribution

32.0%

of the worldwide Amazon Music Unlimited audience comes from United States.

Worldwide audience distribution share by country for Amazon Music Unlimited
CountryShare
United States32.0%
Japan25.3%
Germany11.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Amazon Music Unlimited audience in United States is strongest.

Fig. 05

Top regions by affinity

Amazon Music Unlimited fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~20K1.28×
02Maine~4K1.23×
03New Hampshire~5K1.21×
04Idaho~6K1.19×
05North Dakota~2K1.19×
06Vermont~2K1.17×
07Missouri~20K1.16×
08Iowa~9K1.15×
09Ohio~30K1.12×
10Oklahoma~10K1.11×
11Indiana~20K1.10×
12Wisconsin~20K1.10×
13Kansas~8K1.09×
14New Mexico~5K1.09×
15West Virginia~5K1.07×
16Kentucky~10K1.06×
17Arkansas~8K1.05×
18Washington~20K1.03×
19Oregon~10K1.03×
20Utah~9K1.03×
21North Carolina~30K1.02×
22Tennessee~20K1.02×
23Montana~3K1.02×
24Pennsylvania~30K1.01×
25Minnesota~10K1.01×
26Louisiana~10K1.01×
27South Dakota~2K1.01×
28Nebraska~5K1.00×
29South Carolina~10K0.99×
30Michigan~20K0.96×
31Hawaii~4K0.94×
32Florida~60K0.93×
33Illinois~30K0.93×
34Arizona~20K0.93×
35Mississippi~7K0.93×
36Delaware~2K0.93×
37Alaska~2K0.93×
38Virginia~20K0.92×
39Texas~80K0.91×
40Maryland~10K0.88×
41Colorado~10K0.88×
42Connecticut~8K0.87×
43Rhode Island~3K0.85×
44Georgia~20K0.84×
45Nevada~8K0.84×
46Massachusetts~20K0.83×
47California~80K0.78×
48New York~40K0.78×
49New Jersey~20K0.78×
50Washington, District of Columbia~2K0.74×
Fig. 06

Affinity by region

Affinity by region — Amazon Music Unlimited, United States
0.74×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Amazon Music Unlimited audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Amazon Music Unlimited audience
#·InterestCategoryAffinity×
01StormzyMusic & Radio21.23×
02DeezerMusic & Radio16.74×
03Amazon Instant VideoMovies & TV14.07×
04EurostarCars & Mobility12.77×
05British hip hopMusic & Radio4.09×
06Online music storeMusic & Radio4.09×
07Chicano rapMusic & Radio3.05×
08Megan FoxMovies & TV2.70×
09NASDAQBusiness & Career2.55×
10Google DriveTechnology & Electronics2.12×
11Apple MusicMusic & Radio1.96×
12Scooby-DooMovies & TV1.93×
13LivemusicMusic & Radio1.81×
14Android (operating system)Technology & Electronics1.76×
15SpotifyInternet & Social Media1.60×
16YouTube MusicInternet & Social Media1.60×
17PokémonGames1.60×
18Mobile gameGames1.58×
19Stranger ThingsMovies & TV1.57×
20ReggaetonMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Amazon Music Unlimited audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Amazon Music Unlimited audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.20×
Convenience OrientationPREMIUM1.17×
IndulgenceJOY1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Amazon Music Unlimited audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.86×
DIY MentalityTHRILL0.89×
CreativityOPEN0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Amazon Music Unlimited have in United States?

Amazon Music Unlimited has an estimated audience of 1,059,970 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Amazon Music Unlimited fans?

48.7% of Amazon Music Unlimited fans are female, 51.3% are male, with an average age of 33.7 years.

03

Which brands do Amazon Music Unlimited fans like most?

Amazon Music Unlimited fans show strongest brand affinity for Deezer (16.74×), British hip hop (4.09×), and Google Drive (2.12×) over the country average.

04

Where do Amazon Music Unlimited fans live in United States?

Amazon Music Unlimited fans in United States are most concentrated in California (reach ~80K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Amazon Music Unlimited fans also like?

Beyond Amazon Music Unlimited itself, the audience over-indexes on British hip hop (4.09×), Google Drive (2.12×), Android (operating system) (1.76×), and Spotify (1.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV / music streaming audiences in United States

See Amazon Music Unlimited audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Amazon Music Unlimited. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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