Amazon Music Unlimited Audience in United States

Amazon Music Unlimited logo

Amazon Music Unlimited has an estimated audience of 950,487 people in United States. 48.8% are female, 51.2% are male, average age 33.1. Top regions: California, Texas, Florida. Top brand affinities: Elsword, La Capital, Goop, Grinch, Wok.

The average Amazon Music Unlimited fan in United States is 33.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, La Capital, Goop, with strongest over-indexing on Elsword (26.26× the country average). Demographically, the Amazon Music Unlimited audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

Demographics of Amazon Music Unlimited fans

Demographic split for Amazon Music Unlimited audience in United States
MetricValue
Female48.8%
Male51.2%
Average age33.1
Estimated audience size950,487

Audience persona

The typical Amazon Music Unlimited fan in United States is balanced, around 33.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Amazon Music Unlimited in United States
RegionReachAffinity
California79,4830.76×
Texas72,2790.88×
Florida60,2020.94×
New York40,9070.77×
Pennsylvania32,6761.02×
Ohio31,1341.06×
North Carolina31,0171.08×
Illinois28,0490.89×
Georgia26,5260.91×
Michigan24,5770.99×
Virginia22,5080.97×
Washington20,1671.06×
Tennessee20,0381.05×
New Jersey19,8090.82×
Indiana19,2261.11×
Arizona17,3260.89×
Wisconsin17,2691.21×
Missouri16,9411.11×
Massachusetts15,2710.82×
South Carolina14,9881.05×
Maryland14,0100.86×
Kentucky13,9861.17×
Alabama12,9530.98×
Minnesota12,7610.94×
Colorado12,5640.84×
Louisiana12,1860.99×
Oklahoma11,5781.1×
Oregon11,2041.03×
Iowa9,3361.19×
Utah8,9721.05×
Connecticut8,8860.93×
Nevada8,2450.9×
Kansas7,8511.05×
Arkansas7,6940.98×
Mississippi7,1630.91×
Idaho6,1301.29×
New Mexico6,0241.26×
West Virginia5,8701.33×
Nebraska4,6450.97×
New Hampshire4,5331.21×
Maine3,8881.14×
Hawaii3,1350.77×
Montana2,9311.11×
South Dakota2,8561.3×
Delaware2,4510.93×
Rhode Island2,3410.77×
North Dakota2,1271.09×
Alaska1,7730.87×
Vermont1,6460.99×
Washington, District of Columbia1,5800.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Amazon Music Unlimited audience
BrandAffinityCategory
Elsword26.26×Games
La Capital16.37×News
Goop7.64×Internet & Social Media
Grinch4.98×Movies & TV
Wok7.26×Food & Beverages
Governor of Michigan8.12×Politics & Society
Mathcore7.61×Music & Radio
Google Home5.77×Technology & Electronics
Israel1.87×Travel & Leisure
Historic site3.75×Arts & Culture
Grace Slick7.54×Music & Radio
Hipster8.07×Politics & Society
Harlow9.69×Travel & Leisure
No Escape (1994 film)9.26×Movies & TV
Fairy godmother6.11×Literature
Hibachi6.08×Food & Beverages
Vocal harmony3.39×Music & Radio
La Jolla6.8×Travel & Leisure
headspace6.44×Health
Mount Kilimanjaro11.67×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Amazon Music Unlimited audience
TraitClusterScore
Luxury OrientationPREMIUM1.44
LGBTQ+ IdentityOPEN1.28
Social Media UsageJOY1.24
ExtroversionTHRILL1.16
Early Adopter MentalityPOWER1.16
Risk AppetiteTHRILL1.08

Worldwide distribution

Worldwide audience distribution share by country for Amazon Music Unlimited
CountryShare
United States31.3%
Japan26.2%
Germany11.5%

See Amazon Music Unlimited audiences in other countries

More TV / music streaming audiences in United States

Frequently asked questions

How many fans does Amazon Music Unlimited have in United States?

Amazon Music Unlimited has an estimated audience of 950,487 people in United States, concentrated in California and Texas.

What is the gender split and age of Amazon Music Unlimited fans?

48.8% of Amazon Music Unlimited fans are female, 51.2% are male, with an average age of 33.1 years.

Which brands do Amazon Music Unlimited fans like most?

Amazon Music Unlimited fans show strongest brand affinity for Elsword (26.26×), La Capital (16.37×), and Goop (7.64×) over the country average.

Where do Amazon Music Unlimited fans live in United States?

Amazon Music Unlimited fans in United States are most concentrated in California (reach 79,483), Texas (reach 72,279), and Florida (reach 60,202). These three regions account for the largest share of the active audience.

What other brands do Amazon Music Unlimited fans also like?

Beyond Amazon Music Unlimited itself, the audience over-indexes on La Capital (16.37×), Goop (7.64×), Grinch (4.98×), and Wok (7.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Amazon Music Unlimited. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.