Amazon Instant Video Audience in United States

Amazon Instant Video logo

Amazon Instant Video has an estimated audience of 297,086 people in United States. 52.4% are female, 47.6% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: Amazon Prime Video, Annette Bening, Rachel Brosnahan, Diane Keaton, Fleabag.

The average Amazon Instant Video fan in United States is 37.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Amazon Prime Video, Annette Bening, Rachel Brosnahan, with strongest over-indexing on Amazon Prime Video (20.61× the country average). Demographically, the Amazon Instant Video audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

Demographics of Amazon Instant Video fans

Demographic split for Amazon Instant Video audience in United States
MetricValue
Female52.4%
Male47.6%
Average age37.7
Estimated audience size297,086

Audience persona

The typical Amazon Instant Video fan in United States is balanced, around 37.7 years old, with strong Extroversion tendencies and a notable affinity for Amazon Prime Video.

Top regions in United States

Top regions ranked by reach for Amazon Instant Video in United States
RegionReachAffinity
California34,6761.06×
Texas25,8201.01×
Florida18,7380.93×
New York15,8610.96×
Pennsylvania9,4090.94×
Illinois9,2710.94×
North Carolina9,2101.03×
Georgia9,1521×
Ohio8,3450.91×
Michigan7,8401.01×
Virginia7,3771.02×
Washington7,2791.22×
New Jersey7,0070.93×
Arizona6,9181.14×
Massachusetts6,5631.12×
Tennessee5,7660.97×
Colorado5,5151.18×
Indiana5,1520.95×
Maryland4,9260.96×
Missouri4,6930.98×
Wisconsin4,2110.94×
Oregon4,0381.19×
Alabama4,0030.96×
Minnesota3,9340.92×
South Carolina3,9320.88×
Louisiana3,5830.94×
Utah3,5461.33×
Kentucky3,4340.92×
Oklahoma3,4071.03×
Connecticut3,0551.03×
Nevada2,8050.98×
Arkansas2,3310.95×
Iowa2,2740.93×
Kansas2,2550.96×
Mississippi2,1780.89×
Idaho1,7321.16×
New Mexico1,4090.95×
Nebraska1,3100.88×
Hawaii1,2480.98×
New Hampshire1,1490.98×
Maine1,1431.07×
West Virginia1,1410.82×
Washington, District of Columbia1,0521.18×
Rhode Island9390.99×
Montana8971.09×
Alaska7891.24×
Delaware6880.84×
Vermont5781.11×
South Dakota5770.84×
North Dakota5560.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Amazon Instant Video audience
BrandAffinityCategory
Amazon Prime Video20.61×Movies & TV
Annette Bening59.32×Movies & TV
Rachel Brosnahan14.51×Movies & TV
Diane Keaton5.7×Movies & TV
Fleabag20.66×Movies & TV
Nine Perfect Strangers20.71×Movies & TV
The Marvelous Mrs. Maisel22.44×Movies & TV
Mobile phones2.34×Technology & Electronics
Alan Ritchson8.07×Fashion & Accessoires
Toby Jones29.56×Movies & TV
Televisions2.18×Technology & Electronics
Culture2.1×Literature
Food and drink1.7×Food & Beverages
Friendship2.62×Kids & Family
Nature2.2×Home & Garden
NBC2.29×Movies & TV
Mobile app2.15×Technology & Electronics
Food1.65×Food & Beverages
Education2.04×Business & Career
U.S. state2.07×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Amazon Instant Video audience
TraitClusterScore
ExtroversionTHRILL1.34
Social Media UsageJOY1.33
Early Adopter MentalityPOWER1.26
IndulgenceJOY1.22
Convenience OrientationPREMIUM1.2
SustainabilityBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for Amazon Instant Video
CountryShare
Germany22.1%
China7.3%
Chile6.3%

See Amazon Instant Video audiences in other countries

More TV / music streaming audiences in United States

Frequently asked questions

How many fans does Amazon Instant Video have in United States?

Amazon Instant Video has an estimated audience of 297,086 people in United States, concentrated in California and Texas.

What is the gender split and age of Amazon Instant Video fans?

52.4% of Amazon Instant Video fans are female, 47.6% are male, with an average age of 37.7 years.

Which brands do Amazon Instant Video fans like most?

Amazon Instant Video fans show strongest brand affinity for Amazon Prime Video (20.61×), Annette Bening (59.32×), and Rachel Brosnahan (14.51×) over the country average.

Where do Amazon Instant Video fans live in United States?

Amazon Instant Video fans in United States are most concentrated in California (reach 34,676), Texas (reach 25,820), and Florida (reach 18,738). These three regions account for the largest share of the active audience.

What other brands do Amazon Instant Video fans also like?

Beyond Amazon Instant Video itself, the audience over-indexes on Annette Bening (59.32×), Rachel Brosnahan (14.51×), Diane Keaton (5.7×), and Fleabag (20.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Amazon Instant Video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.