Rascasse Audience Intelligence

Amazon Music Unlimited Audience in Germany

A data profile of the people who buy, follow and care about Amazon Music Unlimited in Germany — modelled from more than twelve digital signal sources. Amazon Music Unlimited has an estimated audience of 377,056 people in Germany.

#33among TV / music streaming in Germany#487among Website / Newspaper / Magazine in Germany#193in Internet & Social Media

The average Amazon Music Unlimited fan in Germany is 35.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Amazon Instant Video, Spotify, Deezer, with strongest over-indexing on Amazon Instant Video (5.18× the country average).

Demographically, the Amazon Music Unlimited audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Patriotism, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Amazon Music Unlimited fan in Germany is balanced, around 35.4 years old, with strong Patriotism tendencies and a notable affinity for Amazon Instant Video.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Amazon Music Unlimited profile in Germany.

Audience size
377K
in Germany
Gender
48.2%♀
51.8% male
Age
35.4
average years
Country rank
#14706
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Amazon Music Unlimited

48.2% are female, 51.8% are male, average age 35.4.

Fig. 02

Gender split

48.2%
Female
51.8%
Male
Demographic split for Amazon Music Unlimited audience in Germany
MetricValue
Female48.2%
Male51.8%
Average age35.4
Estimated audience size377,056
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Amazon Music Unlimited audience in Germany
Age bracketShare%
16-1930%
20-2920%
30-3919%
40-4918%
50+13%
Fig. 04

Worldwide distribution

11.4%

of the worldwide Amazon Music Unlimited audience comes from Germany.

Worldwide audience distribution share by country for Amazon Music Unlimited
CountryShare
United States32.0%
Japan25.3%
Germany11.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Amazon Music Unlimited audience in Germany is strongest.

Fig. 05

Top regions by affinity

Amazon Music Unlimited fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~40K1.22×
02Schleswig-Holstein~20K1.22×
03Rheinland-Pfalz~20K1.16×
04Saarland~5K1.12×
05Brandenburg~10K1.11×
06Thüringen~10K1.10×
07Nordrhein-Westfalen~90K1.09×
08Sachsen-Anhalt~10K1.07×
09Bayern~60K1.00×
10Baden-Württemberg~50K0.95×
11Hessen~30K0.95×
12Sachsen~20K0.95×
13Bremen~3K0.85×
14Mecklenburg-Vorpommern~6K0.80×
15Hamburg~6K0.76×
16Berlin~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Amazon Music Unlimited, Germany
0.74×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Amazon Music Unlimited audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Amazon Music Unlimited audience
#·InterestCategoryAffinity×
01DeezerMusic & Radio5.83×
02Amazon Instant VideoMovies & TV5.18×
03Winona RyderMovies & TV3.05×
04DairyFood & Beverages2.63×
05Apple MusicMusic & Radio2.36×
06Nina ChubaMusic & Radio2.30×
07Succulent plantHome & Garden2.04×
08Desktop computersTechnology & Electronics1.99×
09Musical instrumentMusic & Radio1.90×
10Robert RedfordMovies & TV1.85×
11Black catPets & Animals1.85×
12Flowering plantHome & Garden1.83×
13SpotifyInternet & Social Media1.81×
14British ShorthairPets & Animals1.75×
15French BulldogPets & Animals1.73×
16Persian catPets & Animals1.70×
17Siberian HuskyPets & Animals1.69×
18BulldogPets & Animals1.64×
19Movie theaterMovies & TV1.60×
20SteamGames1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Amazon Music Unlimited audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Amazon Music Unlimited audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.34×
Social Media UsageJOY1.16×
TraditionCONSERVATISM1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Amazon Music Unlimited audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.77×
CreativityOPEN0.81×
SustainabilityBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Amazon Music Unlimited have in Germany?

Amazon Music Unlimited has an estimated audience of 377,056 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Amazon Music Unlimited fans?

48.2% of Amazon Music Unlimited fans are female, 51.8% are male, with an average age of 35.4 years.

03

Which brands do Amazon Music Unlimited fans like most?

Amazon Music Unlimited fans show strongest brand affinity for Amazon Instant Video (5.18×), Spotify (1.81×), and Deezer (5.83×) over the country average.

04

Where do Amazon Music Unlimited fans live in Germany?

Amazon Music Unlimited fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Amazon Music Unlimited fans also like?

Beyond Amazon Music Unlimited itself, the audience over-indexes on Spotify (1.81×), Deezer (5.83×), Musical instrument (1.9×), and Winona Ryder (3.05×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV / music streaming audiences in Germany

See Amazon Music Unlimited audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Amazon Music Unlimited. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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