Amazon Music Unlimited Audience in Germany
Amazon Music Unlimited has an estimated audience of 349,713 people in Germany. 48.5% are female, 51.5% are male, average age 34.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Amazon Instant Video, RTL Television, Ariana Grande, Spotify, German television comedy.
The average Amazon Music Unlimited fan in Germany is 34.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Amazon Instant Video, RTL Television, Ariana Grande, with strongest over-indexing on Amazon Instant Video (4.69× the country average). Demographically, the Amazon Music Unlimited audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Indulgence, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming
Demographics of Amazon Music Unlimited fans
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 34.3 |
| Estimated audience size | 349,713 |
Audience persona
The typical Amazon Music Unlimited fan in Germany is balanced, around 34.3 years old, with strong Indulgence tendencies and a notable affinity for Amazon Instant Video.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 86,838 | 1.12× |
| Bayern | 59,564 | 1.05× |
| Baden-Württemberg | 46,629 | 0.97× |
| Niedersachsen | 42,298 | 1.23× |
| Hessen | 26,380 | 0.98× |
| Rheinland-Pfalz | 20,854 | 1.18× |
| Sachsen | 16,750 | 0.97× |
| Schleswig-Holstein | 14,899 | 1.18× |
| Brandenburg | 12,484 | 1.14× |
| Berlin | 12,195 | 0.77× |
| Thüringen | 10,205 | 1.13× |
| Sachsen-Anhalt | 9,716 | 1.06× |
| Hamburg | 5,932 | 0.74× |
| Saarland | 4,748 | 1.1× |
| Mecklenburg-Vorpommern | 3,974 | 0.59× |
| Bremen | 2,374 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Amazon Instant Video | 4.69× | Movies & TV |
| RTL Television | 3.33× | Movies & TV |
| Ariana Grande | 5.14× | Music & Radio |
| Spotify | 1.92× | Internet & Social Media |
| German television comedy | 4.67× | Movies & TV |
| Deezer | 5.53× | Music & Radio |
| Satire | 3.29× | Literature |
| Zendaya | 5.03× | Movies & TV |
| Winona Ryder | 3.88× | Movies & TV |
| House music | 1.88× | Music & Radio |
| Transfermarkt | 1.76× | Sports |
| Street photography | 2.41× | Technology & Electronics |
| German language | 1.74× | Politics & Society |
| Alternative hip hop | 2.53× | Music & Radio |
| Freeware | 1.61× | Technology & Electronics |
| Musical instrument | 1.94× | Music & Radio |
| Frida Kahlo | 3.75× | Arts & Culture |
| Deutschrap | 2.43× | Music & Radio |
| Electric guitar | 2.48× | Music & Radio |
| Stuttgart | 1.76× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.19 |
| Social Media Usage | JOY | 1.19 |
| Patriotism | CONSERVATISM | 1.11 |
| Sports Activity | POWER | 1.05 |
| Career Orientation | POWER | 1.04 |
| Price Sensitivity | PREMIUM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.3% |
| Japan | 26.2% |
| Germany | 11.5% |
See Amazon Music Unlimited audiences in other countries
- Amazon Music Unlimited — United States
- Amazon Music Unlimited — United Kingdom
- Amazon Music Unlimited — France
- Amazon Music Unlimited — Italy
- Amazon Music Unlimited — Spain
- Amazon Music Unlimited — Brazil
- Amazon Music Unlimited — Japan
- Amazon Music Unlimited — South Korea
- Amazon Music Unlimited — India
More TV / music streaming audiences in Germany
- Spotify (18,097,341)
- Netflix (9,224,186)
- ARD Mediathek (7,212,360)
- ZDF Mediathek (6,481,917)
- Amazon Instant Video (4,928,582)
Frequently asked questions
How many fans does Amazon Music Unlimited have in Germany?
Amazon Music Unlimited has an estimated audience of 349,713 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Amazon Music Unlimited fans?
48.5% of Amazon Music Unlimited fans are female, 51.5% are male, with an average age of 34.3 years.
Which brands do Amazon Music Unlimited fans like most?
Amazon Music Unlimited fans show strongest brand affinity for Amazon Instant Video (4.69×), RTL Television (3.33×), and Ariana Grande (5.14×) over the country average.
Where do Amazon Music Unlimited fans live in Germany?
Amazon Music Unlimited fans in Germany are most concentrated in Nordrhein-Westfalen (reach 86,838), Bayern (reach 59,564), and Baden-Württemberg (reach 46,629). These three regions account for the largest share of the active audience.
What other brands do Amazon Music Unlimited fans also like?
Beyond Amazon Music Unlimited itself, the audience over-indexes on RTL Television (3.33×), Ariana Grande (5.14×), Spotify (1.92×), and German television comedy (4.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Amazon Music Unlimited. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.