Amazon Instant Video Audience in Germany
Amazon Instant Video has an estimated audience of 3,686,050 people in Germany. 52.9% are female, 47.1% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Amazon Prime Video, Elle Fanning, Maxton Hall, Clint Eastwood.
The average Amazon Instant Video fan in Germany is 38.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Amazon Prime Video, Elle Fanning, with strongest over-indexing on Tagesschau (2.5× the country average). Demographically, the Amazon Instant Video audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming
Demographics of Amazon Instant Video fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 38.6 |
| Estimated audience size | 3,686,050 |
Audience persona
The typical Amazon Instant Video fan in Germany is balanced, around 38.6 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,150,177 | 1.07× |
| Bayern | 890,908 | 1.12× |
| Baden-Württemberg | 670,148 | 1× |
| Niedersachsen | 501,320 | 1.05× |
| Hessen | 345,020 | 0.92× |
| Berlin | 269,506 | 1.22× |
| Rheinland-Pfalz | 244,806 | 0.99× |
| Sachsen | 240,048 | 0.99× |
| Schleswig-Holstein | 186,148 | 1.05× |
| Brandenburg | 158,642 | 1.04× |
| Thüringen | 117,705 | 0.94× |
| Sachsen-Anhalt | 114,310 | 0.9× |
| Hamburg | 107,741 | 0.97× |
| Mecklenburg-Vorpommern | 83,713 | 0.89× |
| Saarland | 52,866 | 0.87× |
| Bremen | 41,652 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.5× | Movies & TV |
| Amazon Prime Video | 5.17× | Movies & TV |
| Elle Fanning | 8.47× | Movies & TV |
| Maxton Hall | 4.32× | Movies & TV |
| Clint Eastwood | 4.12× | Movies & TV |
| True Detective | 3.25× | Movies & TV |
| Brendan Fraser | 6.42× | Movies & TV |
| Al Pacino | 5.51× | Movies & TV |
| FRITZ!Box | 2.24× | Technology & Electronics |
| Bruce Willis | 3.06× | Movies & TV |
| TV DIGITAL | 5.13× | Movies & TV |
| Wikia | 3.36× | Internet & Social Media |
| Claire Danes | 5.45× | Movies & TV |
| Mission: Impossible (film series) | 3.76× | Movies & TV |
| Chromecast | 6.95× | Technology & Electronics |
| The Rookie | 2.49× | Movies & TV |
| Godzilla | 2.31× | Movies & TV |
| Vodafone | 1.62× | Technology & Electronics |
| Thomas Gottschalk | 2.08× | Movies & TV |
| Hornbach | 1.51× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.24 |
| Patriotism | CONSERVATISM | 1.19 |
| Social Media Usage | JOY | 1.08 |
| Sports Activity | POWER | 1.01 |
| Need for Security | CONSERVATISM | 1 |
| DIY Mentality | THRILL | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 22.1% |
| China | 7.3% |
| Chile | 6.3% |
See Amazon Instant Video audiences in other countries
More TV / music streaming audiences in Germany
- Spotify (18,097,341)
- Netflix (9,224,186)
- ARD Mediathek (7,212,360)
- ZDF Mediathek (6,481,917)
- YouTube Music (4,650,674)
Frequently asked questions
How many fans does Amazon Instant Video have in Germany?
Amazon Instant Video has an estimated audience of 3,686,050 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Amazon Instant Video fans?
52.9% of Amazon Instant Video fans are female, 47.1% are male, with an average age of 38.6 years.
Which brands do Amazon Instant Video fans like most?
Amazon Instant Video fans show strongest brand affinity for Tagesschau (2.5×), Amazon Prime Video (5.17×), and Elle Fanning (8.47×) over the country average.
Where do Amazon Instant Video fans live in Germany?
Amazon Instant Video fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,150,177), Bayern (reach 890,908), and Baden-Württemberg (reach 670,148). These three regions account for the largest share of the active audience.
What other brands do Amazon Instant Video fans also like?
Beyond Amazon Instant Video itself, the audience over-indexes on Amazon Prime Video (5.17×), Elle Fanning (8.47×), Maxton Hall (4.32×), and Clint Eastwood (4.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Amazon Instant Video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.