Resso Audience in Germany
A data profile of the people who buy, follow and care about Resso in Germany — modelled from more than twelve digital signal sources. Resso has an estimated audience of 282,728 people in Germany.
The average Resso fan in Germany is 32.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include Tidal (service), Dua Lipa, Julia Roberts, with strongest over-indexing on Tidal (service) (54.75× the country average).
Demographically, the Resso audience skews balanced with an average age of 32.9, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Resso fan in Germany is balanced, around 32.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Tidal (service).
At a glance
The key figures that characterise the Resso profile in Germany.
Search interest · 12-month trend
Audience demographics of Resso
50.6% are female, 49.4% are male, average age 32.9.
Gender split
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 32.9 |
| Estimated audience size | 282,728 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 17% | |
| 30-39 | 15% | |
| 40-49 | 14% | |
| 50+ | 12% |
Worldwide distribution
of the worldwide Resso audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 15.4% |
| India | 14.6% |
| China | 11.6% |
Geography
Where the Resso audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Niedersachsen | ~40K | 1.60× | |
| 02 | Hamburg | ~7K | 1.13× | |
| 03 | Nordrhein-Westfalen | ~70K | 1.08× | |
| 04 | Bayern | ~50K | 1.08× | |
| 05 | Hessen | ~20K | 1.08× | |
| 06 | Bremen | ~3K | 1.05× | |
| 07 | Schleswig-Holstein | ~10K | 1.04× | |
| 08 | Berlin | ~10K | 1.02× | |
| 09 | Baden-Württemberg | ~40K | 1.01× | |
| 10 | Sachsen | ~10K | 0.99× | |
| 11 | Brandenburg | ~9K | 0.98× | |
| 12 | Thüringen | ~7K | 0.96× | |
| 13 | Rheinland-Pfalz | ~10K | 0.92× | |
| 14 | Mecklenburg-Vorpommern | ~5K | 0.90× | |
| 15 | Sachsen-Anhalt | ~7K | 0.89× | |
| 16 | Saarland | ~3K | 0.82× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Resso audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tidal (service) | Music & Radio | 54.75× | ||
| 02 | Melanie C | Music & Radio | 9.27× | ||
| 03 | Dua Lipa | Music & Radio | 7.71× | ||
| 04 | Julia Roberts | Movies & TV | 7.43× | ||
| 05 | Rotten Tomatoes | Movies & TV | 7.15× | ||
| 06 | SSIO | Music & Radio | 6.68× | ||
| 07 | Catherine O'Hara | Movies & TV | 5.35× | ||
| 08 | Henry Cavill | Movies & TV | 5.14× | ||
| 09 | Bruno Mars | Music & Radio | 5.06× | ||
| 10 | Tom Hardy | Movies & TV | 4.68× | ||
| 11 | Jennifer Lawrence | Movies & TV | 4.22× | ||
| 12 | Nina Chuba | Music & Radio | 3.59× | ||
| 13 | Anne Hathaway | Movies & TV | 3.57× | ||
| 14 | Taylor Swift | Music & Radio | 2.92× | ||
| 15 | Finch | Music & Radio | 2.64× | ||
| 16 | Superman | Movies & TV | 1.95× | ||
| 17 | Hugendubel | Shopping | 1.86× | ||
| 18 | Spotify | Internet & Social Media | 1.80× | ||
| 19 | Online newspaper | News | 1.79× | ||
| 20 | Batman | Movies & TV | 1.76× |
Personality of the Resso audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.46× | |
| Social Media Usage | JOY | 1.25× | |
| Spirituality | BALANCE | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.67× | |
| Creativity | OPEN | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.81× |
Frequently asked questions
How many fans does Resso have in Germany?
Resso has an estimated audience of 282,728 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Resso fans?
50.6% of Resso fans are female, 49.4% are male, with an average age of 32.9 years.
Which brands do Resso fans like most?
Resso fans show strongest brand affinity for Tidal (service) (54.75×), Dua Lipa (7.71×), and Julia Roberts (7.43×) over the country average.
Where do Resso fans live in Germany?
Resso fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Niedersachsen (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Resso fans also like?
Beyond Resso itself, the audience over-indexes on Dua Lipa (7.71×), Julia Roberts (7.43×), Henry Cavill (5.14×), and Spotify (1.8×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Internet & Social Media audiences in Germany
See Resso audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Resso. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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