J Balvin Audience in United States

J Balvin logo

J Balvin has an estimated audience of 3,171,153 people in United States. 53.1% are female, 46.9% are male, average age 31.9. Top regions: California, Texas, Florida. Top brand affinities: Bad Bunny, Soccer, Food and drink, Self-knowledge (psychology), Maluma (singer).

The average J Balvin fan in United States is 31.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bad Bunny, Soccer, Food and drink, with strongest over-indexing on Bad Bunny (16.63× the country average). Demographically, the J Balvin audience skews balanced with an average age of 31.9, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of J Balvin fans

Demographic split for J Balvin audience in United States
MetricValue
Female53.1%
Male46.9%
Average age31.9
Estimated audience size3,171,153

Audience persona

The typical J Balvin fan in United States is balanced, around 31.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Bad Bunny.

Top regions in United States

Top regions ranked by reach for J Balvin in United States
RegionReachAffinity
California671,8811.93×
Texas493,9011.81×
Florida442,2742.06×
New York363,0162.05×
Illinois143,3551.36×
New Jersey139,3411.73×
Georgia130,1251.33×
North Carolina117,5231.23×
Pennsylvania101,8940.95×
Virginia97,4891.26×
Massachusetts82,0581.31×
Arizona80,8361.25×
Maryland73,7191.35×
Washington67,8051.07×
Ohio65,6390.67×
Connecticut61,3641.93×
Michigan56,7490.68×
Nevada54,6121.78×
Tennessee50,7860.8×
Indiana47,1130.81×
Colorado46,5350.93×
South Carolina40,8120.86×
Oregon38,9111.07×
Wisconsin34,1920.72×
Missouri33,2650.65×
Louisiana33,2360.81×
Oklahoma30,0850.85×
Minnesota29,7920.66×
Kentucky29,0900.73×
Alabama28,4310.64×
Utah28,0810.99×
Kansas19,3940.78×
New Mexico19,3701.22×
Arkansas18,6340.71×
Washington, District of Columbia18,4481.94×
Iowa16,6180.64×
Mississippi15,4150.59×
Rhode Island12,0771.2×
Nebraska11,9540.75×
Idaho11,3320.71×
Hawaii9,8630.72×
West Virginia8,4530.57×
New Hampshire8,4260.67×
Delaware7,6100.87×
Maine5,6380.5×
Alaska3,7640.55×
Montana3,7160.42×
South Dakota3,4340.47×
North Dakota2,9640.45×
Vermont2,7030.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for J Balvin audience
BrandAffinityCategory
Bad Bunny16.63×Music & Radio
Soccer2.63×Sports
Food and drink1.7×Food & Beverages
Self-knowledge (psychology)6.37×Health
Maluma (singer)12.68×Music & Radio
Los Angeles Angels of Anaheim12.01×Sports
Daddy Yankee10.96×Music & Radio
Quinceañera (telenovela)5.41×Movies & TV
United States1.78×Travel & Leisure
Emotional intelligence6.52×Health
Food1.56×Food & Beverages
KaRoL G9.15×Music & Radio
Beverages1.74×Food & Beverages
Latin music (genre)3.85×Music & Radio
Peso Pluma10.21×Music & Radio
Culture1.69×Literature
Family1.56×Kids & Family
Nicky Jam12.3×Music & Radio
Ozuna18.04×Music & Radio
FIFA World Cup2.32×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by J Balvin audience
TraitClusterScore
Luxury OrientationPREMIUM2.87
LGBTQ+ IdentityOPEN2.75
Risk AppetiteTHRILL1.55
Early Adopter MentalityPOWER1.39
Design AffinityPREMIUM1.12
MindfulnessBALANCE1.09

Worldwide distribution

Worldwide audience distribution share by country for J Balvin
CountryShare
United States34.6%
Mexico9.1%
Spain8.6%

See J Balvin audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does J Balvin have in United States?

J Balvin has an estimated audience of 3,171,153 people in United States, concentrated in California and Texas.

What is the gender split and age of J Balvin fans?

53.1% of J Balvin fans are female, 46.9% are male, with an average age of 31.9 years.

Which brands do J Balvin fans like most?

J Balvin fans show strongest brand affinity for Bad Bunny (16.63×), Soccer (2.63×), and Food and drink (1.7×) over the country average.

Where do J Balvin fans live in United States?

J Balvin fans in United States are most concentrated in California (reach 671,881), Texas (reach 493,901), and Florida (reach 442,274). These three regions account for the largest share of the active audience.

What other brands do J Balvin fans also like?

Beyond J Balvin itself, the audience over-indexes on Soccer (2.63×), Food and drink (1.7×), Self-knowledge (psychology) (6.37×), and Maluma (singer) (12.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for J Balvin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.