Rascasse Audience Intelligence

J Balvin Audience in United States

A data profile of the people who buy, follow and care about J Balvin in United States — modelled from more than twelve digital signal sources. J Balvin has an estimated audience of 3,174,227 people in United States.

#49among Pop in United States#1438among Person in United States#984in Music & Radio

The average J Balvin fan in United States is 31.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bad Bunny, FIFA World Cup 2026, Soccer, with strongest over-indexing on Bad Bunny (16.63× the country average).

Demographically, the J Balvin audience skews balanced with an average age of 31.9, and over-indexes on personality traits such as Extroversion, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical J Balvin fan in United States is balanced, around 31.9 years old, with strong Extroversion tendencies and a notable affinity for Bad Bunny.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the J Balvin profile in United States.

Audience size
3.2M
in United States
Gender
53.1%♀
46.9% male
Age
31.9
average years
Country rank
#9814
Person in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of J Balvin fans

53.1% are female, 46.9% are male, average age 31.9.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for J Balvin audience in United States
MetricValue
Female53.1%
Male46.9%
Average age31.9
Estimated audience size3,174,227
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the J Balvin audience in United States
Age bracketShare%
16-1939%
20-2922%
30-3916%
40-4913%
50+9%
Fig. 04

Worldwide distribution

33.9%

of the worldwide J Balvin audience comes from United States.

Worldwide audience distribution share by country for J Balvin
CountryShare
United States33.9%
Mexico9.1%
Spain8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the J Balvin audience in United States is strongest.

Fig. 05

Top regions by affinity

J Balvin fans by region: top regions in United States
#RegionReachAffinity×
01Texas~600K2.11×
02Florida~400K1.86×
03New York~300K1.86×
04California~600K1.85×
05New Jersey~100K1.79×
06Connecticut~50K1.71×
07Washington, District of Columbia~20K1.65×
08Nevada~50K1.60×
09Illinois~100K1.38×
10Massachusetts~80K1.35×
11Maryland~70K1.30×
12Arizona~80K1.29×
13Rhode Island~10K1.23×
14Georgia~100K1.22×
15Virginia~90K1.22×
16New Mexico~20K1.18×
17North Carolina~100K1.15×
18Washington~70K1.05×
19Oregon~40K1.01×
20Pennsylvania~100K1.00×
21Utah~30K0.98×
22Colorado~50K0.97×
23Delaware~8K0.94×
24South Carolina~40K0.88×
25Oklahoma~30K0.88×
26Kansas~20K0.85×
27Indiana~50K0.83×
28Nebraska~10K0.83×
29Tennessee~50K0.81×
30Wisconsin~40K0.81×
31Hawaii~10K0.81×
32Louisiana~30K0.80×
33Kentucky~30K0.76×
34Minnesota~30K0.75×
35Arkansas~20K0.75×
36Idaho~10K0.75×
37New Hampshire~9K0.75×
38Michigan~60K0.73×
39Iowa~20K0.73×
40Alaska~5K0.73×
41Vermont~4K0.72×
42Missouri~40K0.69×
43Alabama~30K0.69×
44South Dakota~5K0.69×
45Ohio~70K0.68×
46North Dakota~4K0.68×
47West Virginia~10K0.65×
48Maine~7K0.65×
49Mississippi~20K0.64×
50Montana~6K0.63×
Fig. 06

Affinity by region

Affinity by region — J Balvin, United States
0.63×1.00×2.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the J Balvin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for J Balvin audience
#·InterestCategoryAffinity×
01Bad BunnyMusic & Radio16.63×
02Young MikoMusic & Radio13.92×
03RosalíaMusic & Radio12.99×
04Maluma (singer)Music & Radio12.68×
05Los Angeles Angels of AnaheimSports12.01×
06Daddy YankeeMusic & Radio10.96×
07KaRoL GMusic & Radio9.15×
08Emotional intelligenceHealth6.52×
09Self-knowledge (psychology)Health6.37×
10Quinceañera (telenovela)Movies & TV5.41×
11Latin music (genre)Music & Radio3.85×
12SoccerSports2.63×
13FIFA World CupSports2.32×
14FIFA World Cup 2026Sports2.25×
15United StatesTravel & Leisure1.78×
16BeveragesFood & Beverages1.74×
17Food and drinkFood & Beverages1.70×
18CultureLiterature1.69×
19FoodFood & Beverages1.56×
20FamilyKids & Family1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the J Balvin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by J Balvin audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.31×
Urban LifestyleOPEN1.21×
IndulgenceJOY1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by J Balvin audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.57×
PatriotismCONSERVATISM0.71×
Need for SecurityCONSERVATISM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does J Balvin have in United States?

J Balvin has an estimated audience of 3,174,227 people in United States, concentrated in California and Texas.

02

What is the gender split and age of J Balvin fans?

53.1% of J Balvin fans are female, 46.9% are male, with an average age of 31.9 years.

03

Which brands do J Balvin fans like most?

J Balvin fans show strongest brand affinity for Bad Bunny (16.63×), FIFA World Cup 2026 (2.25×), and Soccer (2.63×) over the country average.

04

Where do J Balvin fans live in United States?

J Balvin fans in United States are most concentrated in California (reach ~600K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do J Balvin fans also like?

Beyond J Balvin itself, the audience over-indexes on FIFA World Cup 2026 (2.25×), Soccer (2.63×), Food and drink (1.7×), and Maluma (singer) (12.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in United States

See J Balvin audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for J Balvin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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