Rascasse Audience Intelligence

Emotional intelligence Audience in United States

A data profile of the people who buy, follow and care about Emotional intelligence in United States — modelled from more than twelve digital signal sources. Emotional intelligence has an estimated audience of 9,585,184 people in United States.

#2363among Topic in United States#161in Health

The average Emotional intelligence fan in United States is 42.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Self-knowledge (psychology), Meme, Moda Feminina, with strongest over-indexing on Self-knowledge (psychology) (4.96× the country average).

Demographically, the Emotional intelligence audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Mindfulness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Emotional intelligence fan in United States is more female, around 42.7 years old, with strong Mindfulness tendencies and a notable affinity for Self-knowledge (psychology).

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Emotional intelligence profile in United States.

Audience size
9.6M
in United States
Gender
64.7%♀
35.3% male
Age
42.7
average years
Country rank
#3734
Topic in United States
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Emotional intelligence fans

64.7% are female, 35.3% are male, average age 42.7.

Fig. 02

Gender split

64.7%
Female
35.3%
Male
Demographic split for Emotional intelligence audience in United States
MetricValue
Female64.7%
Male35.3%
Average age42.7
Estimated audience size9,585,184
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Emotional intelligence audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3920%
40-4924%
50+27%
Fig. 04

Worldwide distribution

10.8%

of the worldwide Emotional intelligence audience comes from United States.

Worldwide audience distribution share by country for Emotional intelligence
CountryShare
Brazil13.8%
United States10.8%
Spain5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Emotional intelligence audience in United States is strongest.

Fig. 05

Top regions by affinity

Emotional intelligence fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~200K1.27×
02Mississippi~100K1.24×
03Connecticut~100K1.16×
04Texas~900K1.14×
05Georgia~300K1.14×
06South Carolina~200K1.14×
07Kentucky~100K1.14×
08Maryland~200K1.13×
09Alaska~20K1.13×
10Idaho~50K1.12×
11Missouri~200K1.11×
12North Dakota~20K1.08×
13New York~600K1.07×
14Illinois~300K1.07×
15North Carolina~300K1.06×
16West Virginia~50K1.06×
17Ohio~300K1.05×
18Florida~700K1.04×
19Arizona~200K1.04×
20South Dakota~20K1.04×
21Michigan~300K1.03×
22Oregon~100K1.03×
23Oklahoma~100K1.03×
24Indiana~200K1.02×
25Tennessee~200K1.01×
26Alabama~100K1.00×
27Delaware~30K1.00×
28Virginia~200K0.99×
29Iowa~80K0.99×
30Nebraska~50K0.98×
31Pennsylvania~300K0.97×
32Arkansas~80K0.97×
33New Hampshire~40K0.97×
34Washington, District of Columbia~30K0.97×
35Rhode Island~30K0.96×
36California~1M0.95×
37New Jersey~200K0.95×
38Colorado~100K0.94×
39Kansas~70K0.94×
40Washington~200K0.91×
41Wisconsin~100K0.91×
42Minnesota~100K0.91×
43Utah~80K0.88×
44Nevada~80K0.87×
45New Mexico~40K0.86×
46Massachusetts~200K0.84×
47Hawaii~30K0.84×
48Maine~30K0.83×
49Montana~20K0.83×
50Vermont~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Emotional intelligence, United States
0.81×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Emotional intelligence audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Emotional intelligence audience
#·InterestCategoryAffinity×
01Moda FemininaFashion & Accessoires5.10×
02DecoHome & Garden5.00×
03Self-knowledge (psychology)Health4.96×
04Maquillaje ProfesionalBeauty & Wellness4.93×
05Self-loveHealth2.53×
06Bad BunnyMusic & Radio2.43×
07Self-awarenessHealth2.43×
08Bath and BodyworksShopping2.39×
09Health And BeautyBeauty & Wellness2.30×
10LGBT communityPolitics & Society2.24×
11Healthy habitsHealth2.10×
12MemeInternet & Social Media1.97×
13Dog loversPets & Animals1.95×
141080iTechnology & Electronics1.84×
15GratitudePolitics & Society1.77×
16ChildbirthKids & Family1.75×
17Atlantic OceanTravel & Leisure1.68×
18MeditationHealth1.59×
19SephoraShopping1.53×
20Strength trainingSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Emotional intelligence audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Emotional intelligence audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.03×
Design AffinityPREMIUM1.50×
Pet OwnershipJOY1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Emotional intelligence audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.73×
Price SensitivityPREMIUM0.78×
Convenience OrientationPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Emotional intelligence have in United States?

Emotional intelligence has an estimated audience of 9,585,184 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Emotional intelligence fans?

64.7% of Emotional intelligence fans are female, 35.3% are male, with an average age of 42.7 years.

03

Which brands do Emotional intelligence fans like most?

Emotional intelligence fans show strongest brand affinity for Self-knowledge (psychology) (4.96×), Meme (1.97×), and Moda Feminina (5.1×) over the country average.

04

Where do Emotional intelligence fans live in United States?

Emotional intelligence fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Emotional intelligence fans also like?

Beyond Emotional intelligence itself, the audience over-indexes on Meme (1.97×), Moda Feminina (5.1×), Self-love (2.53×), and Maquillaje Profesional (4.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Emotional intelligence audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Emotional intelligence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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