Daddy Yankee Audience in Germany
Daddy Yankee has an estimated audience of 251,818 people in Germany. 49.2% are female, 50.8% are male, average age 31.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bad Bunny, Showroom, Rosalía, Becky G, Nelly Furtado.
The average Daddy Yankee fan in Germany is 31.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bad Bunny, Showroom, Rosalía, with strongest over-indexing on Bad Bunny (14.2× the country average). Demographically, the Daddy Yankee audience skews balanced with an average age of 31.0, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Daddy Yankee fans
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 31.0 |
| Estimated audience size | 251,818 |
Audience persona
The typical Daddy Yankee fan in Germany is balanced, around 31.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Bad Bunny.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 66,919 | 1.21× |
| Bayern | 47,161 | 1.17× |
| Baden-Württemberg | 41,957 | 1.22× |
| Hessen | 27,536 | 1.43× |
| Niedersachsen | 23,705 | 0.97× |
| Berlin | 16,049 | 1.43× |
| Rheinland-Pfalz | 14,300 | 1.13× |
| Sachsen | 9,758 | 0.79× |
| Hamburg | 8,059 | 1.42× |
| Schleswig-Holstein | 7,083 | 0.78× |
| Brandenburg | 4,886 | 0.63× |
| Thüringen | 4,161 | 0.65× |
| Sachsen-Anhalt | 3,854 | 0.59× |
| Saarland | 2,679 | 0.87× |
| Bremen | 2,572 | 1.19× |
| Mecklenburg-Vorpommern | 2,507 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bad Bunny | 14.2× | Music & Radio |
| Showroom | 18.21× | Shopping |
| Rosalía | 19.39× | Music & Radio |
| Becky G | 34.65× | Music & Radio |
| Nelly Furtado | 8.44× | Music & Radio |
| Love Actually | 9.38× | Movies & TV |
| Santiago de Cuba | 20.45× | Travel & Leisure |
| Latin Music | 22.98× | Music & Radio |
| Reggaeton | 6.91× | Music & Radio |
| Nicky Jam | 25.15× | Music & Radio |
| Barbie | 2.98× | Movies & TV |
| musica ranchera | 24.22× | Music & Radio |
| Reggae en Español | 18.75× | Music & Radio |
| TikTok | 1.87× | Internet & Social Media |
| Business and industry | 1.51× | Business & Career |
| Music | 1.57× | Business & Career |
| Luis Enrique (singer) | 9.5× | Music & Radio |
| Reggae genres | 11.78× | Music & Radio |
| Arcángel (singer) | 31.17× | Music & Radio |
| Harry Potter | 1.54× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.37 |
| Social Media Usage | JOY | 1.3 |
| Price Sensitivity | PREMIUM | 1.3 |
| Luxury Orientation | PREMIUM | 1.3 |
| Sustainability | BALANCE | 1.19 |
| Indulgence | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.7% |
| Spain | 10.0% |
| Mexico | 9.3% |
See Daddy Yankee audiences in other countries
More Hip hop audiences in Germany
- Finch (6,928,145)
- Nina Chuba (3,981,908)
- Haftbefehl (3,635,757)
- Ikkimel (2,465,472)
- Bad Bunny (2,399,085)
Frequently asked questions
How many fans does Daddy Yankee have in Germany?
Daddy Yankee has an estimated audience of 251,818 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Daddy Yankee fans?
49.2% of Daddy Yankee fans are female, 50.8% are male, with an average age of 31.0 years.
Which brands do Daddy Yankee fans like most?
Daddy Yankee fans show strongest brand affinity for Bad Bunny (14.2×), Showroom (18.21×), and Rosalía (19.39×) over the country average.
Where do Daddy Yankee fans live in Germany?
Daddy Yankee fans in Germany are most concentrated in Nordrhein-Westfalen (reach 66,919), Bayern (reach 47,161), and Baden-Württemberg (reach 41,957). These three regions account for the largest share of the active audience.
What other brands do Daddy Yankee fans also like?
Beyond Daddy Yankee itself, the audience over-indexes on Showroom (18.21×), Rosalía (19.39×), Becky G (34.65×), and Nelly Furtado (8.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Daddy Yankee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.