Rascasse Audience Intelligence

Daddy Yankee Audience in Germany

A data profile of the people who buy, follow and care about Daddy Yankee in Germany — modelled from more than twelve digital signal sources. Daddy Yankee has an estimated audience of 253,954 people in Germany.

#117among Hip hop in Germany#4253among Person in Germany#2503in Music & Radio

The average Daddy Yankee fan in Germany is 31.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bad Bunny, Showroom, Rosalía, with strongest over-indexing on Bad Bunny (14.2× the country average).

Demographically, the Daddy Yankee audience skews balanced with an average age of 31.0, and over-indexes on personality traits such as Mindfulness, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Daddy Yankee fan in Germany is balanced, around 31.0 years old, with strong Mindfulness tendencies and a notable affinity for Bad Bunny.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Daddy Yankee profile in Germany.

Audience size
254K
in Germany
Gender
49.2%♀
50.8% male
Age
31.0
average years
Country rank
#19456
Person in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Daddy Yankee fans

49.2% are female, 50.8% are male, average age 31.0.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for Daddy Yankee audience in Germany
MetricValue
Female49.2%
Male50.8%
Average age31.0
Estimated audience size253,954
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the Daddy Yankee audience in Germany
Age bracketShare%
16-1944%
20-2920%
30-3915%
40-4912%
50+8%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Daddy Yankee audience comes from Germany.

Worldwide audience distribution share by country for Daddy Yankee
CountryShare
United States29.4%
Spain10.0%
Mexico9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Daddy Yankee audience in Germany is strongest.

Fig. 05

Top regions by affinity

Daddy Yankee fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~30K1.40×
02Hamburg~8K1.37×
03Berlin~20K1.36×
04Bremen~3K1.20×
05Baden-Württemberg~40K1.19×
06Nordrhein-Westfalen~60K1.17×
07Rheinland-Pfalz~10K1.17×
08Bayern~50K1.13×
09Niedersachsen~20K0.95×
10Saarland~3K0.92×
11Schleswig-Holstein~8K0.84×
12Sachsen~10K0.80×
13Thüringen~5K0.72×
14Brandenburg~5K0.70×
15Sachsen-Anhalt~4K0.67×
16Mecklenburg-Vorpommern~3K0.66×
Fig. 06

Affinity by region

Affinity by region — Daddy Yankee, Germany
0.66×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Daddy Yankee audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Daddy Yankee audience
#·InterestCategoryAffinity×
01Becky GMusic & Radio34.65×
02Arcángel (singer)Music & Radio31.17×
03Nicky JamMusic & Radio25.15×
04musica rancheraMusic & Radio24.22×
05Latin MusicMusic & Radio22.98×
06Santiago de CubaTravel & Leisure20.45×
07RosalíaMusic & Radio19.39×
08Reggae en EspañolMusic & Radio18.75×
09ShowroomShopping18.21×
10Bad BunnyMusic & Radio14.20×
11Reggae genresMusic & Radio11.78×
12Love ActuallyMovies & TV9.38×
13Nelly FurtadoMusic & Radio8.44×
14ReggaetonMusic & Radio6.91×
15ShakiraMusic & Radio5.74×
16BarbieMovies & TV2.98×
17TikTokInternet & Social Media1.87×
18dB’sMusic & Radio1.62×
19MusicBusiness & Career1.57×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Daddy Yankee audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Daddy Yankee audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.58×
Early Adopter MentalityPOWER1.40×
Pet OwnershipJOY1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Daddy Yankee audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.84×
Healthy LifestyleBALANCE0.97×
CreativityOPEN1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Daddy Yankee have in Germany?

Daddy Yankee has an estimated audience of 253,954 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Daddy Yankee fans?

49.2% of Daddy Yankee fans are female, 50.8% are male, with an average age of 31.0 years.

03

Which brands do Daddy Yankee fans like most?

Daddy Yankee fans show strongest brand affinity for Bad Bunny (14.2×), Showroom (18.21×), and Rosalía (19.39×) over the country average.

04

Where do Daddy Yankee fans live in Germany?

Daddy Yankee fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Daddy Yankee fans also like?

Beyond Daddy Yankee itself, the audience over-indexes on Showroom (18.21×), Rosalía (19.39×), Becky G (34.65×), and Nelly Furtado (8.44×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in Germany

See Daddy Yankee audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Daddy Yankee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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