Rascasse Audience Intelligence

Showroom Audience in Germany

A data profile of the people who buy, follow and care about Showroom in Germany — modelled from more than twelve digital signal sources. Showroom has an estimated audience of 1,431,538 people in Germany.

#113among Touchpoint in Germany#165in Shopping

The average Showroom fan in Germany is 44.0 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Bulthaup, Motor oil, Used car, with strongest over-indexing on Bulthaup (36.69× the country average).

Demographically, the Showroom audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Showroom fan in Germany is more male, around 44.0 years old, with strong Quality Awareness tendencies and a notable affinity for Bulthaup.

Category: Shopping · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Showroom profile in Germany.

Audience size
1.4M
in Germany
Gender
39.4%♀
60.6% male
Age
44.0
average years
Country rank
#4662
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Showroom fans

39.4% are female, 60.6% are male, average age 44.0.

Fig. 02

Gender split

39.4%
Female
60.6%
Male
Demographic split for Showroom audience in Germany
MetricValue
Female39.4%
Male60.6%
Average age44.0
Estimated audience size1,431,538
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Showroom audience in Germany
Age bracketShare%
16-198%
20-2915%
30-3923%
40-4928%
50+26%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Showroom audience comes from Germany.

Worldwide audience distribution share by country for Showroom
CountryShare
United States28.2%
Italy9.2%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Showroom audience in Germany is strongest.

Fig. 05

Top regions by affinity

Showroom fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~400K1.56×
02Hessen~200K1.39×
03Berlin~80K1.31×
04Baden-Württemberg~200K1.24×
05Saarland~20K1.23×
06Hamburg~40K1.18×
07Nordrhein-Westfalen~400K1.12×
08Rheinland-Pfalz~70K0.97×
09Bremen~10K0.91×
10Brandenburg~40K0.89×
11Sachsen~60K0.85×
12Niedersachsen~100K0.83×
13Schleswig-Holstein~40K0.83×
14Mecklenburg-Vorpommern~20K0.79×
15Thüringen~30K0.77×
16Sachsen-Anhalt~30K0.75×
Fig. 06

Affinity by region

Affinity by region — Showroom, Germany
0.75×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Showroom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Showroom audience
#·InterestCategoryAffinity×
01BulthaupHome & Garden36.69×
02Daddy YankeeMusic & Radio18.21×
03Kitchen gardenHome & Garden14.77×
04Motor oilCars & Mobility8.25×
05Madison BeerMusic & Radio6.39×
06HovercraftCars & Mobility5.80×
07Isabel MarantFashion & Accessoires4.95×
08EssoCars & Mobility4.68×
09PillowHome & Garden3.88×
10Used carCars & Mobility3.81×
11Solar energyHome & Garden3.37×
12ZaraShopping2.87×
13Aral AGCars & Mobility2.76×
14AutoScout24Cars & Mobility2.64×
15NatureHome & Garden2.23×
16TransfermarktSports2.21×
17CHECK24Business & Career2.14×
18VacationsTravel & Leisure2.11×
19FamilyKids & Family1.58×
20TagesschauMovies & TV1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Showroom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Showroom audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM10.51×
Need for SecurityCONSERVATISM2.09×
Convenience OrientationPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Showroom audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.76×
Social Media UsageJOY0.81×
Price SensitivityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Showroom have in Germany?

Showroom has an estimated audience of 1,431,538 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Showroom fans?

39.4% of Showroom fans are female, 60.6% are male, with an average age of 44.0 years.

03

Which brands do Showroom fans like most?

Showroom fans show strongest brand affinity for Bulthaup (36.69×), Motor oil (8.25×), and Used car (3.81×) over the country average.

04

Where do Showroom fans live in Germany?

Showroom fans in Germany are most concentrated in Bayern (reach ~400K), Nordrhein-Westfalen (reach ~400K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Showroom fans also like?

Beyond Showroom itself, the audience over-indexes on Motor oil (8.25×), Used car (3.81×), Esso (4.68×), and AutoScout24 (2.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in Germany

See Showroom audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Showroom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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