Showroom Audience in Germany
Showroom has an estimated audience of 1,431,538 people in Germany. 39.4% are female, 60.6% are male, average age 44.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Metamorphoses, Video izle, Stradivarius, Unique Gifts, VfL Wolfsburg.
The average Showroom fan in Germany is 44.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Metamorphoses, Video izle, Stradivarius, with strongest over-indexing on Metamorphoses (6.09× the country average). Demographically, the Showroom audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Touchpoint
Demographics of Showroom fans
| Metric | Value |
|---|---|
| Female | 39.4% |
| Male | 60.6% |
| Average age | 44.0 |
| Estimated audience size | 1,431,538 |
Audience persona
The typical Showroom fan in Germany is more male, around 44.0 years old, with strong Quality Awareness tendencies and a notable affinity for Metamorphoses.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 353,312 | 1.13× |
| Bayern | 347,755 | 1.51× |
| Baden-Württemberg | 247,108 | 1.27× |
| Hessen | 158,292 | 1.45× |
| Niedersachsen | 108,898 | 0.78× |
| Berlin | 86,579 | 1.35× |
| Rheinland-Pfalz | 70,253 | 0.98× |
| Sachsen | 60,083 | 0.86× |
| Hamburg | 41,627 | 1.29× |
| Schleswig-Holstein | 38,121 | 0.74× |
| Brandenburg | 37,526 | 0.85× |
| Saarland | 23,306 | 1.33× |
| Thüringen | 20,974 | 0.57× |
| Sachsen-Anhalt | 20,370 | 0.55× |
| Mecklenburg-Vorpommern | 15,703 | 0.57× |
| Bremen | 9,494 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Metamorphoses | 6.09× | Literature |
| Video izle | 5.45× | |
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.62× | Shopping |
| VfL Wolfsburg | 1.75× | Sports |
| Mothercare | 1.97× | Kids & Family |
| Urban horticulture | 1.75× | Home & Garden |
| Birthday Gifts | 1.57× | Kids & Family |
| Jack White | 1.76× | Movies & TV |
| Israel | 1.73× | Travel & Leisure |
| Enzkreis | 8× | Travel & Leisure |
| MK | 2.42× | Music & Radio |
| Leverage (TV series) | 5.03× | Movies & TV |
| The Tree of Life (film) | 7.65× | Movies & TV |
| Este, Veneto | 1.79× | Travel & Leisure |
| International Facility Management Association | 17.05× | Business & Career |
| Natural rubber | 1.56× | Cars & Mobility |
| Totally Spies! | 5.84× | Movies & TV |
| Eden Lake | 2.86× | Movies & TV |
| Golem | 1.82× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 12.79 |
| Need for Security | CONSERVATISM | 2.11 |
| Family Orientation | CONSERVATISM | 1.64 |
| Design Affinity | PREMIUM | 1.59 |
| DIY Mentality | THRILL | 1.51 |
| Convenience Orientation | PREMIUM | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.2% |
| Italy | 9.2% |
| United Kingdom | 5.5% |
See Showroom audiences in other countries
More Shopping audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Showroom have in Germany?
Showroom has an estimated audience of 1,431,538 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Showroom fans?
39.4% of Showroom fans are female, 60.6% are male, with an average age of 44.0 years.
Which brands do Showroom fans like most?
Showroom fans show strongest brand affinity for Metamorphoses (6.09×), Video izle (5.45×), and Stradivarius (1.97×) over the country average.
Where do Showroom fans live in Germany?
Showroom fans in Germany are most concentrated in Nordrhein-Westfalen (reach 353,312), Bayern (reach 347,755), and Baden-Württemberg (reach 247,108). These three regions account for the largest share of the active audience.
What other brands do Showroom fans also like?
Beyond Showroom itself, the audience over-indexes on Video izle (5.45×), Stradivarius (1.97×), Unique Gifts (1.62×), and VfL Wolfsburg (1.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Showroom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.