Showroom Audience in United States

Showroom logo

Showroom has an estimated audience of 16,473,112 people in United States. 39.3% are female, 60.7% are male, average age 44.4. Top regions: Maryland, California, New York. Top brand affinities: Arrietty, Israel, Stamp collecting, Bank account, Nationality.

The average Showroom fan in United States is 44.4 years old, more male, and lives primarily in Maryland. The audience is concentrated in Maryland, California, New York. Top brand affinities include Arrietty, Israel, Stamp collecting, with strongest over-indexing on Arrietty (26.48× the country average). Demographically, the Showroom audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Family Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Touchpoint

Demographics of Showroom fans

Demographic split for Showroom audience in United States
MetricValue
Female39.3%
Male60.7%
Average age44.4
Estimated audience size16,473,112

Audience persona

The typical Showroom fan in United States is more male, around 44.4 years old, with strong Family Orientation tendencies and a notable affinity for Arrietty.

Top regions in United States

Top regions ranked by reach for Showroom in United States
RegionReachAffinity
Maryland3,609,68912.74×
California1,936,3231.07×
New York1,281,4371.39×
Florida1,276,0671.14×
Texas1,190,7310.84×
Virginia518,7911.29×
Georgia500,6930.99×
Illinois491,3810.9×
Tennessee444,2131.34×
Pennsylvania434,4800.78×
New Jersey411,7100.98×
North Carolina384,9160.78×
South Carolina286,6721.16×
Ohio275,9090.54×
Washington275,5180.83×
Michigan262,7800.61×
Massachusetts255,5290.79×
Arizona244,1280.73×
Colorado186,5580.72×
Louisiana163,6340.77×
Indiana163,2910.54×
Wisconsin149,7360.6×
Oregon144,4890.77×
Washington, District of Columbia144,3632.92×
Nevada138,9160.87×
Missouri133,1720.5×
Minnesota131,4360.56×
Alabama111,9070.49×
Kentucky110,7940.54×
Connecticut109,9100.67×
Utah107,1110.73×
West Virginia103,8731.35×
Oklahoma73,4210.4×
Mississippi71,3620.53×
Kansas68,7360.53×
Arkansas63,3970.47×
New Hampshire60,0390.92×
Iowa54,3780.4×
Hawaii51,9700.73×
Idaho37,2230.45×
New Mexico33,5970.41×
Nebraska31,2720.38×
Maine25,8880.44×
Rhode Island24,6700.47×
Delaware24,3020.53×
Alaska23,2070.66×
Montana21,5790.47×
Vermont20,6250.71×
South Dakota17,3060.45×
North Dakota16,8500.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Showroom audience
BrandAffinityCategory
Arrietty26.48×Movies & TV
Israel3.07×Travel & Leisure
Stamp collecting6.24×Home & Garden
Bank account3.23×Business & Career
Nationality2.67×Politics & Society
Barclays Center12.96×Sports
Product design1.93×Business & Career
UK garage5×Music & Radio
Wikia1.99×Internet & Social Media
Kendra Scott1.69×Fashion & Accessoires
Leverage (TV series)3.74×Movies & TV
Urban horticulture1.94×Home & Garden
Jeep Wagoneer3.08×Cars & Mobility
Jesse Plemons1.75×Movies & TV
Mothercare1.57×Kids & Family
Panama1.79×Travel & Leisure
Nebraska Cornhuskers football1.67×Sports
Sears1.92×Shopping
Hog Hunting1.51×Sports
Janitor2.74×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Showroom audience
TraitClusterScore
Family OrientationCONSERVATISM1.57
Design AffinityPREMIUM1.53
Need for SecurityCONSERVATISM1.46
Price SensitivityPREMIUM1.44
DIY MentalityTHRILL1.42
Luxury OrientationPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for Showroom
CountryShare
United States28.2%
Italy9.2%
United Kingdom5.5%

See Showroom audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Showroom have in United States?

Showroom has an estimated audience of 16,473,112 people in United States, concentrated in Maryland and California.

What is the gender split and age of Showroom fans?

39.3% of Showroom fans are female, 60.7% are male, with an average age of 44.4 years.

Which brands do Showroom fans like most?

Showroom fans show strongest brand affinity for Arrietty (26.48×), Israel (3.07×), and Stamp collecting (6.24×) over the country average.

Where do Showroom fans live in United States?

Showroom fans in United States are most concentrated in Maryland (reach 3,609,689), California (reach 1,936,323), and New York (reach 1,281,437). These three regions account for the largest share of the active audience.

What other brands do Showroom fans also like?

Beyond Showroom itself, the audience over-indexes on Israel (3.07×), Stamp collecting (6.24×), Bank account (3.23×), and Nationality (2.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Showroom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.