Showroom Audience in United States

Showroom has an estimated audience of 16,473,112 people in United States. 39.3% are female, 60.7% are male, average age 44.4. Top regions: Maryland, California, New York. Top brand affinities: MSN, Staples (Canada), Superman, Kitchen garden, Used car.

The average Showroom fan in United States is 44.4 years old, more male, and lives primarily in Maryland. The audience is concentrated in Maryland, California, New York. Top brand affinities include MSN, Staples (Canada), Superman, with strongest over-indexing on MSN (2.7× the country average). Demographically, the Showroom audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Family Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Touchpoint

Demographics of Showroom fans

Demographic split for Showroom audience in United States
MetricValue
Female39.3%
Male60.7%
Average age44.4
Estimated audience size16,473,112

Audience persona

The typical Showroom fan in United States is more male, around 44.4 years old, with strong Family Orientation tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Showroom in United States
RegionReachAffinity
Maryland3,609,68912.74×
California1,936,3231.07×
New York1,281,4371.39×
Florida1,276,0671.14×
Texas1,190,7310.84×
Virginia518,7911.29×
Georgia500,6930.99×
Illinois491,3810.9×
Tennessee444,2131.34×
Pennsylvania434,4800.78×
New Jersey411,7100.98×
North Carolina384,9160.78×
South Carolina286,6721.16×
Ohio275,9090.54×
Washington275,5180.83×
Michigan262,7800.61×
Massachusetts255,5290.79×
Arizona244,1280.73×
Colorado186,5580.72×
Louisiana163,6340.77×
Indiana163,2910.54×
Wisconsin149,7360.6×
Oregon144,4890.77×
Washington, District of Columbia144,3632.92×
Nevada138,9160.87×
Missouri133,1720.5×
Minnesota131,4360.56×
Alabama111,9070.49×
Kentucky110,7940.54×
Connecticut109,9100.67×
Utah107,1110.73×
West Virginia103,8731.35×
Oklahoma73,4210.4×
Mississippi71,3620.53×
Kansas68,7360.53×
Arkansas63,3970.47×
New Hampshire60,0390.92×
Iowa54,3780.4×
Hawaii51,9700.73×
Idaho37,2230.45×
New Mexico33,5970.41×
Nebraska31,2720.38×
Maine25,8880.44×
Rhode Island24,6700.47×
Delaware24,3020.53×
Alaska23,2070.66×
Montana21,5790.47×
Vermont20,6250.71×
South Dakota17,3060.45×
North Dakota16,8500.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Showroom audience
BrandAffinityCategory
MSN2.7×News
Staples (Canada)3.46×Business & Career
Superman1.72×Movies & TV
Kitchen garden15.17×Home & Garden
Used car2.74×Cars & Mobility
Dump truck3.71×Cars & Mobility
Planet Fitness2.12×Sports
Great Clips3.02×Beauty & Wellness
Jack Black5.84×Movies & TV
AutoZone1.9×Cars & Mobility
Best Buy1.88×Shopping
Balenciaga4.05×Fashion & Accessoires
Hobby Lobby1.8×Home & Garden
Carvana2.93×Cars & Mobility
Stuttgart4.74×Travel & Leisure
Aubrey Plaza5.32×Movies & TV
Diaper bag2.87×Kids & Family
Las Vegas2.03×Travel & Leisure
Aldi1.61×Shopping
Google Drive1.65×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Showroom audience
TraitClusterScore
Family OrientationCONSERVATISM1.57
Design AffinityPREMIUM1.53
Need for SecurityCONSERVATISM1.46
Price SensitivityPREMIUM1.44
DIY MentalityTHRILL1.42
Luxury OrientationPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for Showroom
CountryShare
United States28.2%
Italy9.2%
United Kingdom5.5%

See Showroom audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Showroom have in United States?

Showroom has an estimated audience of 16,473,112 people in United States, concentrated in Maryland and California.

What is the gender split and age of Showroom fans?

39.3% of Showroom fans are female, 60.7% are male, with an average age of 44.4 years.

Which brands do Showroom fans like most?

Showroom fans show strongest brand affinity for MSN (2.7×), Staples (Canada) (3.46×), and Superman (1.72×) over the country average.

Where do Showroom fans live in United States?

Showroom fans in United States are most concentrated in Maryland (reach 3,609,689), California (reach 1,936,323), and New York (reach 1,281,437). These three regions account for the largest share of the active audience.

What other brands do Showroom fans also like?

Beyond Showroom itself, the audience over-indexes on Staples (Canada) (3.46×), Superman (1.72×), Kitchen garden (15.17×), and Used car (2.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Showroom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.