Rascasse Audience Intelligence

Showroom Audience in United States

A data profile of the people who buy, follow and care about Showroom in United States — modelled from more than twelve digital signal sources. Showroom has an estimated audience of 16,473,112 people in United States.

#60among Touchpoint in United States#75in Shopping

The average Showroom fan in United States is 44.4 years old, more male, and lives primarily in Maryland.

The audience is concentrated in Maryland, California, Texas.

Top brand affinities include Kitchen garden, Compact car, CarGurus, with strongest over-indexing on Kitchen garden (16.25× the country average).

Demographically, the Showroom audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Showroom fan in United States is more male, around 44.4 years old, with strong Patriotism tendencies and a notable affinity for Kitchen garden.

Category: Shopping · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Showroom profile in United States.

Audience size
16.5M
in United States
Gender
39.3%♀
60.7% male
Age
44.4
average years
Country rank
#2094
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Showroom fans

39.3% are female, 60.7% are male, average age 44.4.

Fig. 02

Gender split

39.3%
Female
60.7%
Male
Demographic split for Showroom audience in United States
MetricValue
Female39.3%
Male60.7%
Average age44.4
Estimated audience size16,473,112
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Showroom audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3919%
40-4924%
50+32%
Fig. 04

Worldwide distribution

28.2%

of the worldwide Showroom audience comes from United States.

Worldwide audience distribution share by country for Showroom
CountryShare
United States28.2%
Italy9.2%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Showroom audience in United States is strongest.

Fig. 05

Top regions by affinity

Showroom fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~4M13.36×
02Washington, District of Columbia~100K2.01×
03West Virginia~100K1.49×
04New Hampshire~80K1.27×
05New York~1M1.18×
06Virginia~400K1.10×
07Tennessee~400K1.07×
08Indiana~300K1.01×
09South Carolina~200K0.98×
10Florida~1M0.96×
11New Jersey~400K0.96×
12California~1.5M0.95×
13Nevada~100K0.94×
14Vermont~30K0.92×
15Alaska~30K0.90×
16North Dakota~30K0.86×
17Georgia~400K0.85×
18South Dakota~30K0.85×
19Illinois~500K0.84×
20Montana~40K0.83×
21Delaware~40K0.83×
22Hawaii~60K0.82×
23Rhode Island~40K0.82×
24Connecticut~100K0.81×
25Pennsylvania~400K0.80×
26Louisiana~200K0.80×
27Maine~50K0.80×
28North Carolina~400K0.79×
29Kansas~100K0.79×
30Texas~1M0.77×
31Washington~300K0.76×
32Massachusetts~200K0.76×
33Oregon~100K0.76×
34Idaho~60K0.76×
35Mississippi~100K0.75×
36Nebraska~60K0.75×
37New Mexico~60K0.74×
38Arizona~200K0.73×
39Colorado~200K0.73×
40Kentucky~200K0.73×
41Arkansas~100K0.73×
42Utah~100K0.72×
43Oklahoma~100K0.69×
44Iowa~90K0.69×
45Ohio~300K0.67×
46Michigan~300K0.67×
47Missouri~200K0.67×
48Wisconsin~200K0.67×
49Minnesota~200K0.67×
50Alabama~200K0.65×
Fig. 06

Affinity by region

Affinity by region — Showroom, United States
0.65×1.00×13.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Showroom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Showroom audience
#·InterestCategoryAffinity×
01Hyundai i20Cars & Mobility25.91×
02Hyundai IoniqCars & Mobility17.50×
03Kitchen gardenHome & Garden16.25×
04Compact carCars & Mobility4.90×
05StuttgartTravel & Leisure4.23×
06NintendoGames3.38×
07Dump truckCars & Mobility3.36×
08CarGurusCars & Mobility2.97×
09Discount TireShopping2.40×
10LogisticsBusiness & Career2.31×
11Used carCars & Mobility2.25×
12Discount storesShopping2.22×
13FedExBusiness & Career2.09×
14FundraisingBusiness & Career2.01×
15Shopping mallsShopping1.69×
16Las VegasTravel & Leisure1.68×
17Google DriveTechnology & Electronics1.63×
18Mortgage loansBusiness & Career1.56×
19IKEAHome & Garden1.56×
20AutoZoneCars & Mobility1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Showroom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Showroom audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.74×
Need for SecurityCONSERVATISM1.67×
Family OrientationCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Showroom audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.81×
Pet OwnershipJOY0.82×
CreativityOPEN0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Showroom have in United States?

Showroom has an estimated audience of 16,473,112 people in United States, concentrated in Maryland and California.

02

What is the gender split and age of Showroom fans?

39.3% of Showroom fans are female, 60.7% are male, with an average age of 44.4 years.

03

Which brands do Showroom fans like most?

Showroom fans show strongest brand affinity for Kitchen garden (16.25×), Compact car (4.9×), and CarGurus (2.97×) over the country average.

04

Where do Showroom fans live in United States?

Showroom fans in United States are most concentrated in Maryland (reach ~4M), California (reach ~1.5M), and Texas (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Showroom fans also like?

Beyond Showroom itself, the audience over-indexes on Compact car (4.9×), CarGurus (2.97×), Dump truck (3.36×), and Used car (2.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Showroom audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Showroom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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