A data profile of the people who buy, follow and care about Showroom in United Kingdom — modelled from more than twelve digital signal sources. Showroom has an estimated audience of 3,209,029 people in United Kingdom.
The average Showroom fan in United Kingdom is 47.7 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include Family car, Alessi (Italian company), EBay, with strongest over-indexing on Family car (6.59× the country average).
Demographically, the Showroom audience skews balanced with an average age of 47.7, and over-indexes on personality traits such as Quality Awareness, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Showroom fan in United Kingdom is balanced, around 47.7 years old, with strong Quality Awareness tendencies and a notable affinity for Family car.
The key figures that characterise the Showroom profile in United Kingdom.
46.4% are female, 53.6% are male, average age 47.7.
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 47.7 |
| Estimated audience size | 3,209,029 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 41% |
of the worldwide Showroom audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 28.2% |
| Italy | 9.2% |
| United Kingdom | 5.5% |
Where the Showroom audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~900K | 3.39× | |
| 02 | England | ~2.5M | 1.57× | |
| 03 | North East | ~100K | 1.07× | |
| 04 | Northern Ireland | ~100K | 0.96× | |
| 05 | West Midlands | ~100K | 0.89× | |
| 06 | Wales | ~200K | 0.88× | |
| 07 | Scotland | ~200K | 0.86× | |
| 08 | East Midlands | ~200K | 0.80× | |
| 09 | South West | ~200K | 0.77× | |
| 10 | South East | ~300K | 0.76× | |
| 11 | East of England | ~200K | 0.76× | |
| 12 | North West | ~200K | 0.72× |
The strongest cross-interests of the Showroom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alessi (Italian company) | Home & Garden | 19.87× | ||
| 02 | Mercedes-Benz GLA-Class | Cars & Mobility | 6.67× | ||
| 03 | Family car | Cars & Mobility | 6.59× | ||
| 04 | Audi Q3 | Cars & Mobility | 6.27× | ||
| 05 | Vehicle leasing | Cars & Mobility | 5.86× | ||
| 06 | City car | Cars & Mobility | 5.31× | ||
| 07 | Kurt Russell | Movies & TV | 5.12× | ||
| 08 | Car dealership | Cars & Mobility | 3.90× | ||
| 09 | Hatchback | Cars & Mobility | 3.57× | ||
| 10 | Used car | Cars & Mobility | 3.05× | ||
| 11 | Microwave oven | Home & Garden | 2.91× | ||
| 12 | Autotrader | Cars & Mobility | 2.51× | ||
| 13 | EBay | Shopping | 2.40× | ||
| 14 | Energy | Home & Garden | 2.27× | ||
| 15 | Breaking news | Movies & TV | 2.21× | ||
| 16 | SUVs | Cars & Mobility | 2.17× | ||
| 17 | Home Appliances | Home & Garden | 2.14× | ||
| 18 | Screwfix | Home & Garden | 1.84× | ||
| 19 | Zoopla | Business & Career | 1.67× | ||
| 20 | Rock music | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 5.43× | |
| Family Orientation | CONSERVATISM | 2.12× | |
| Need for Security | CONSERVATISM | 1.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.73× | |
| Pet Ownership | JOY | 0.74× | |
| Mindfulness | BALANCE | 0.76× |
Showroom has an estimated audience of 3,209,029 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
46.4% of Showroom fans are female, 53.6% are male, with an average age of 47.7 years.
Showroom fans show strongest brand affinity for Family car (6.59×), Alessi (Italian company) (19.87×), and EBay (2.4×) over the country average.
Showroom fans in United Kingdom are most concentrated in England (reach ~2.5M), Yorkshire and the Humber (reach ~900K), and South East (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Showroom itself, the audience over-indexes on Alessi (Italian company) (19.87×), EBay (2.4×), Energy (2.27×), and Autotrader (2.51×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Showroom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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