A data profile of the people who buy, follow and care about Showroom in Italy — modelled from more than twelve digital signal sources. Showroom has an estimated audience of 5,386,390 people in Italy.
The average Showroom fan in Italy is 47.2 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Veneto.
Top brand affinities include Modern architecture, Kitchen garden, Do it yourself (DIY), with strongest over-indexing on Modern architecture (3.05× the country average).
Demographically, the Showroom audience skews balanced with an average age of 47.2, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Showroom fan in Italy is balanced, around 47.2 years old, with strong Design Affinity tendencies and a notable affinity for Modern architecture.
The key figures that characterise the Showroom profile in Italy.
49.9% are female, 50.1% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 47.2 |
| Estimated audience size | 5,386,390 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 38% |
of the worldwide Showroom audience comes from Italy.
| Country | Share |
|---|---|
| United States | 28.2% |
| Italy | 9.2% |
| United Kingdom | 5.5% |
Where the Showroom audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1.5M | 1.54× | |
| 02 | Veneto | ~600K | 1.46× | |
| 03 | Emilia-Romagna | ~500K | 1.19× | |
| 04 | Puglia | ~400K | 1.10× | |
| 05 | Marche | ~100K | 1.09× | |
| 06 | Tuscany | ~400K | 1.08× | |
| 07 | Campania | ~600K | 1.06× | |
| 08 | Calabria | ~200K | 1.05× | |
| 09 | Piedmont | ~400K | 1.01× | |
| 10 | Abruzzo | ~100K | 1.01× | |
| 11 | Sicilia | ~500K | 1.00× | |
| 12 | Trentino-Alto Adige/Südtirol | ~100K | 0.99× | |
| 13 | Umbria | ~80K | 0.96× | |
| 14 | Lazio | ~600K | 0.94× | |
| 15 | Friuli-Venezia Giulia | ~90K | 0.93× | |
| 16 | Basilicata | ~50K | 0.93× | |
| 17 | Aosta Valley | ~10K | 0.93× | |
| 18 | Molise | ~20K | 0.92× | |
| 19 | Liguria | ~100K | 0.88× | |
| 20 | Sardinia | ~100K | 0.86× |
The strongest cross-interests of the Showroom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kitchen garden | Home & Garden | 16.53× | ||
| 02 | Becky G | Music & Radio | 11.05× | ||
| 03 | Christmas ornament | Home & Garden | 6.48× | ||
| 04 | Floral design | Home & Garden | 4.50× | ||
| 05 | Love & Sex | Kids & Family | 3.64× | ||
| 06 | Modern furniture | Home & Garden | 3.20× | ||
| 07 | Flower bouquet | Home & Garden | 3.09× | ||
| 08 | Modern architecture | Arts & Culture | 3.05× | ||
| 09 | Draught beer | Food & Beverages | 2.78× | ||
| 10 | Tableware | Food & Beverages | 2.29× | ||
| 11 | Genetics | Kids & Family | 2.07× | ||
| 12 | Adriatic Sea | Travel & Leisure | 1.75× | ||
| 13 | Do it yourself (DIY) | Home & Garden | 1.61× | ||
| 14 | Coop | Food & Beverages | 1.61× | ||
| 15 | Slovenia | Travel & Leisure | 1.61× | ||
| 16 | Financial services | Business & Career | 1.59× | ||
| 17 | Instant messaging | Internet & Social Media | 1.58× | ||
| 18 | Subito.it | Shopping | 1.57× | ||
| 19 | Children's clothing | Fashion & Accessoires | 1.51× | ||
| 20 | Primark | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.62× | |
| DIY Mentality | THRILL | 1.51× | |
| Career Orientation | POWER | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.88× | |
| Social Media Usage | JOY | 0.90× |
Showroom has an estimated audience of 5,386,390 people in Italy, concentrated in Lombardy and Campania.
49.9% of Showroom fans are female, 50.1% are male, with an average age of 47.2 years.
Showroom fans show strongest brand affinity for Modern architecture (3.05×), Kitchen garden (16.53×), and Do it yourself (DIY) (1.61×) over the country average.
Showroom fans in Italy are most concentrated in Lombardy (reach ~1.5M), Campania (reach ~600K), and Veneto (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Showroom itself, the audience over-indexes on Kitchen garden (16.53×), Do it yourself (DIY) (1.61×), Genetics (2.07×), and Love & Sex (3.64×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Showroom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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