A data profile of the people who buy, follow and care about Showroom in Spain — modelled from more than twelve digital signal sources. Showroom has an estimated audience of 2,196,668 people in Spain.
Showroom has an estimated audience of 2,196,668 people in Spain. 64.5% are female, 35.5% are male, average age 43.4. Top brand affinities: Discount stores, IKEA, Furniture, Primark, Home improvement.
Top brand affinities include Discount stores, IKEA, Furniture, with strongest over-indexing on Discount stores (2.12× the country average).
Demographically, the Showroom audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Showroom fan in Spain is more female, around 43.4 years old, with strong Quality Awareness tendencies and a notable affinity for Discount stores.
The key figures that characterise the Showroom profile in Spain.
64.5% are female, 35.5% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 43.4 |
| Estimated audience size | 2,196,668 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 28% |
of the worldwide Showroom audience comes from Spain.
| Country | Share |
|---|---|
| United States | 28.2% |
| Italy | 9.2% |
| United Kingdom | 5.5% |
The strongest cross-interests of the Showroom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baking powder | Food & Beverages | 4.04× | ||
| 02 | BP | Cars & Mobility | 2.17× | ||
| 03 | Discount stores | Shopping | 2.12× | ||
| 04 | IKEA | Home & Garden | 2.02× | ||
| 05 | Tradition | Politics & Society | 2.00× | ||
| 06 | Pharmacy | Business & Career | 1.98× | ||
| 07 | Primark | Shopping | 1.97× | ||
| 08 | H&M | Shopping | 1.95× | ||
| 09 | Flower | Home & Garden | 1.90× | ||
| 10 | Home Appliances | Home & Garden | 1.76× | ||
| 11 | Coches.net | Cars & Mobility | 1.74× | ||
| 12 | Organic food | Food & Beverages | 1.72× | ||
| 13 | Furniture | Home & Garden | 1.68× | ||
| 14 | Home improvement | Home & Garden | 1.67× | ||
| 15 | Poetry | Literature | 1.66× | ||
| 16 | Sevilla FC | Sports | 1.63× | ||
| 17 | Discounts and allowances | Shopping | 1.63× | ||
| 18 | Mexico | Travel & Leisure | 1.59× | ||
| 19 | Fragrances | Beauty & Wellness | 1.55× | ||
| 20 | Shopping malls | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.03× | |
| Convenience Orientation | PREMIUM | 1.86× | |
| Design Affinity | PREMIUM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.84× | |
| Extroversion | THRILL | 0.85× | |
| Luxury Orientation | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Showroom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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