Rascasse Audience Intelligence

Latin Music Audience in Germany

A data profile of the people who buy, follow and care about Latin Music in Germany — modelled from more than twelve digital signal sources. Latin Music has an estimated audience of 257,291 people in Germany.

#258among Musical genre in Germany#6638among Topic in Germany#2478in Music & Radio

The average Latin Music fan in Germany is 34.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bad Bunny, Frida Kahlo, Atlanta Hawks, with strongest over-indexing on Bad Bunny (13.8× the country average).

Demographically, the Latin Music audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Individualism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Latin Music fan in Germany is balanced, around 34.4 years old, with strong Individualism tendencies and a notable affinity for Bad Bunny.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Latin Music profile in Germany.

Audience size
257K
in Germany
Gender
52.1%♀
47.9% male
Age
34.4
average years
Country rank
#19283
Topic in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Latin Music fans

52.1% are female, 47.9% are male, average age 34.4.

Fig. 02

Gender split

52.1%
Female
47.9%
Male
Demographic split for Latin Music audience in Germany
MetricValue
Female52.1%
Male47.9%
Average age34.4
Estimated audience size257,291
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Latin Music audience in Germany
Age bracketShare%
16-1942%
20-2914%
30-3912%
40-4914%
50+19%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Latin Music audience comes from Germany.

Worldwide audience distribution share by country for Latin Music
CountryShare
United States34.6%
Spain15.5%
Mexico12.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Latin Music audience in Germany is strongest.

Fig. 05

Top regions by affinity

Latin Music fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~50K1.17×
02Berlin~10K1.16×
03Baden-Württemberg~40K1.10×
04Bremen~2K1.09×
05Hamburg~6K1.05×
06Saarland~3K1.03×
07Hessen~20K1.00×
08Mecklenburg-Vorpommern~5K0.98×
09Thüringen~6K0.97×
10Nordrhein-Westfalen~50K0.96×
11Rheinland-Pfalz~10K0.96×
12Schleswig-Holstein~9K0.96×
13Sachsen-Anhalt~6K0.96×
14Brandenburg~8K0.95×
15Sachsen~10K0.94×
16Niedersachsen~20K0.93×
Fig. 06

Affinity by region

Affinity by region — Latin Music, Germany
0.93×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Latin Music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Latin Music audience
#·InterestCategoryAffinity×
01Rock in RioMusic & Radio38.68×
02CumbiaMusic & Radio35.02×
03Spring breakTravel & Leisure24.79×
04Daddy YankeeMusic & Radio22.98×
05Atlanta HawksSports20.00×
06Washington WizardsSports20.00×
07CM PunkSports20.00×
08Becky GMusic & Radio18.58×
09New Orleans PelicansSports16.45×
10Música popular brasileiraMusic & Radio15.97×
11Bad BunnyMusic & Radio13.80×
12San Antonio SpursSports12.52×
13Latin danceSports11.23×
14RosaliaMusic & Radio11.10×
15Salsa musicMusic & Radio10.32×
16Frida KahloArts & Culture8.81×
17Urban artArts & Culture7.58×
18Street danceSports6.22×
193. LigaSports4.61×
20Tour de FranceSports3.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Latin Music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Latin Music audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.04×
Urban LifestyleOPEN1.51×
TravellingTHRILL1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Latin Music audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.41×
CreativityOPEN0.61×
Healthy LifestyleBALANCE0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Latin Music have in Germany?

Latin Music has an estimated audience of 257,291 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Latin Music fans?

52.1% of Latin Music fans are female, 47.9% are male, with an average age of 34.4 years.

03

Which brands do Latin Music fans like most?

Latin Music fans show strongest brand affinity for Bad Bunny (13.8×), Frida Kahlo (8.81×), and Atlanta Hawks (20×) over the country average.

04

Where do Latin Music fans live in Germany?

Latin Music fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Latin Music fans also like?

Beyond Latin Music itself, the audience over-indexes on Frida Kahlo (8.81×), Atlanta Hawks (20×), Washington Wizards (20×), and Latin dance (11.23×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

See Latin Music audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Latin Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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