Latin Music Audience in Germany
Latin Music has an estimated audience of 257,291 people in Germany. 52.1% are female, 47.9% are male, average age 34.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Frida Kahlo, Bad Bunny, Daddy Yankee, Winona Ryder, Latin dance.
The average Latin Music fan in Germany is 34.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Frida Kahlo, Bad Bunny, Daddy Yankee, with strongest over-indexing on Frida Kahlo (32.24× the country average). Demographically, the Latin Music audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Urban Lifestyle, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Latin Music fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 34.4 |
| Estimated audience size | 257,291 |
Audience persona
The typical Latin Music fan in Germany is balanced, around 34.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Frida Kahlo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 62,426 | 1.11× |
| Bayern | 48,064 | 1.16× |
| Baden-Württemberg | 47,534 | 1.35× |
| Hessen | 21,824 | 1.11× |
| Niedersachsen | 18,699 | 0.75× |
| Berlin | 15,371 | 1.34× |
| Rheinland-Pfalz | 15,160 | 1.18× |
| Sachsen | 10,655 | 0.84× |
| Hamburg | 7,230 | 1.24× |
| Brandenburg | 5,931 | 0.74× |
| Schleswig-Holstein | 5,743 | 0.62× |
| Thüringen | 4,393 | 0.67× |
| Bremen | 3,660 | 1.66× |
| Sachsen-Anhalt | 3,657 | 0.55× |
| Mecklenburg-Vorpommern | 3,216 | 0.65× |
| Saarland | 3,197 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Frida Kahlo | 32.24× | Arts & Culture |
| Bad Bunny | 10.95× | Music & Radio |
| Daddy Yankee | 30.54× | Music & Radio |
| Winona Ryder | 9.05× | Movies & TV |
| Latin dance | 11.7× | Sports |
| Rosalia | 11.1× | Music & Radio |
| House music | 2.95× | Music & Radio |
| Liga MX | 20.26× | Sports |
| Hunter × Hunter | 7.81× | Literature |
| Anime convention | 4.12× | Literature |
| Costume party | 10.13× | Arts & Culture |
| Mobile game | 2.83× | Games |
| Ricky Martin | 11.98× | Music & Radio |
| Phoenix Suns | 11.43× | Sports |
| Avianca | 27.77× | Travel & Leisure |
| ICloud | 4.27× | Technology & Electronics |
| Livemusic | 2.72× | Music & Radio |
| Música popular brasileira | 11.03× | Music & Radio |
| Musical instrument | 2.71× | Music & Radio |
| Shawn Michaels | 20× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.81 |
| Risk Appetite | THRILL | 1.58 |
| Travelling | THRILL | 1.49 |
| Individualism | JOY | 1.37 |
| Sports Activity | POWER | 1.37 |
| Extroversion | THRILL | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.6% |
| Spain | 15.5% |
| Mexico | 12.0% |
See Latin Music audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Latin Music have in Germany?
Latin Music has an estimated audience of 257,291 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Latin Music fans?
52.1% of Latin Music fans are female, 47.9% are male, with an average age of 34.4 years.
Which brands do Latin Music fans like most?
Latin Music fans show strongest brand affinity for Frida Kahlo (32.24×), Bad Bunny (10.95×), and Daddy Yankee (30.54×) over the country average.
Where do Latin Music fans live in Germany?
Latin Music fans in Germany are most concentrated in Nordrhein-Westfalen (reach 62,426), Bayern (reach 48,064), and Baden-Württemberg (reach 47,534). These three regions account for the largest share of the active audience.
What other brands do Latin Music fans also like?
Beyond Latin Music itself, the audience over-indexes on Bad Bunny (10.95×), Daddy Yankee (30.54×), Winona Ryder (9.05×), and Latin dance (11.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Latin Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.