Rascasse Audience Intelligence

Latin Music Audience in United States

A data profile of the people who buy, follow and care about Latin Music in United States — modelled from more than twelve digital signal sources. Latin Music has an estimated audience of 3,602,862 people in United States.

#182among Musical genre in United States#4579among Topic in United States#850in Music & Radio

The average Latin Music fan in United States is 30.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Jack White, KaRoL G, Jeff Lynne, with strongest over-indexing on Jack White (37.08× the country average).

Demographically, the Latin Music audience skews balanced with an average age of 30.2, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Latin Music fan in United States is balanced, around 30.2 years old, with strong Family Orientation tendencies and a notable affinity for Jack White.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Latin Music profile in United States.

Audience size
3.6M
in United States
Gender
51.9%♀
48.1% male
Age
30.2
average years
Country rank
#8798
Topic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Latin Music fans

51.9% are female, 48.1% are male, average age 30.2.

Fig. 02

Gender split

51.9%
Female
48.1%
Male
Demographic split for Latin Music audience in United States
MetricValue
Female51.9%
Male48.1%
Average age30.2
Estimated audience size3,602,862
Fig. 03

Age distribution

Ø 30.2
average years
Age distribution of the Latin Music audience in United States
Age bracketShare%
16-1939%
20-2928%
30-3918%
40-4910%
50+4%
Fig. 04

Worldwide distribution

34.6%

of the worldwide Latin Music audience comes from United States.

Worldwide audience distribution share by country for Latin Music
CountryShare
United States34.6%
Spain15.5%
Mexico12.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Latin Music audience in United States is strongest.

Fig. 05

Top regions by affinity

Latin Music fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~70K1.32×
02Alaska~10K1.30×
03Vermont~8K1.25×
04Wisconsin~70K1.24×
05Maine~20K1.23×
06New Hampshire~20K1.22×
07Massachusetts~90K1.21×
08Connecticut~40K1.19×
09Florida~300K1.12×
10Pennsylvania~100K1.10×
11Maryland~70K1.09×
12Washington, District of Columbia~10K1.08×
13Nebraska~20K1.07×
14New York~200K1.06×
15Rhode Island~10K1.06×
16Montana~10K1.06×
17South Dakota~9K1.06×
18Illinois~100K1.05×
19Delaware~10K1.05×
20Virginia~90K1.04×
21Iowa~30K1.04×
22New Jersey~90K1.03×
23North Dakota~8K1.02×
24Kansas~30K1.01×
25North Carolina~100K0.99×
26Colorado~60K0.99×
27Ohio~100K0.98×
28Utah~30K0.98×
29Washington~70K0.97×
30Idaho~20K0.97×
31Oregon~40K0.96×
32South Carolina~50K0.95×
33Michigan~90K0.94×
34Missouri~50K0.93×
35Kentucky~40K0.92×
36New Mexico~20K0.92×
37Arizona~70K0.91×
38Nevada~30K0.91×
39Hawaii~10K0.91×
40Arkansas~30K0.89×
41West Virginia~20K0.89×
42Oklahoma~40K0.88×
43Georgia~100K0.87×
44California~300K0.84×
45Louisiana~40K0.84×
46Mississippi~20K0.83×
47Texas~300K0.82×
48Tennessee~60K0.82×
49Alabama~40K0.80×
50Indiana~40K0.63×
Fig. 06

Affinity by region

Affinity by region — Latin Music, United States
0.63×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Latin Music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Latin Music audience
#·InterestCategoryAffinity×
01Jeff LynneMusic & Radio61.18×
02Jack WhiteMovies & TV37.08×
03KaRoL GMusic & Radio23.97×
04RosaliaMusic & Radio23.97×
05SpaceballsMovies & TV14.48×
06ABCMovies & TV12.03×
07White wineFood & Beverages11.80×
08Atlético MadridSports11.62×
09The HillsMovies & TV11.22×
10City BankBusiness & Career10.90×
11Red wineFood & Beverages10.47×
12Carl's Jr.Food & Beverages9.64×
13San Diego PadresSports8.63×
14Family carCars & Mobility8.55×
15High-net-worth individualBusiness & Career8.29×
16Milwaukee BrewersSports7.51×
17Outback SteakhouseFood & Beverages6.53×
18Detroit TigersSports4.78×
19Sam's ClubShopping4.53×
20PoetryLiterature4.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Latin Music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Latin Music audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.73×
IndulgenceJOY2.02×
Luxury OrientationPREMIUM1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Latin Music audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.67×
Early Adopter MentalityPOWER0.71×
Community OrientationOPEN0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Latin Music have in United States?

Latin Music has an estimated audience of 3,602,862 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Latin Music fans?

51.9% of Latin Music fans are female, 48.1% are male, with an average age of 30.2 years.

03

Which brands do Latin Music fans like most?

Latin Music fans show strongest brand affinity for Jack White (37.08×), KaRoL G (23.97×), and Jeff Lynne (61.18×) over the country average.

04

Where do Latin Music fans live in United States?

Latin Music fans in United States are most concentrated in California (reach ~300K), Florida (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Latin Music fans also like?

Beyond Latin Music itself, the audience over-indexes on KaRoL G (23.97×), Jeff Lynne (61.18×), City Bank (10.9×), and Rosalia (23.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Latin Music audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Latin Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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