Latin Music Audience in United States

Latin Music has an estimated audience of 3,602,862 people in United States. 51.9% are female, 48.1% are male, average age 30.2. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Rosalia, Red wine, Hair Extensions, White wine.

The average Latin Music fan in United States is 30.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Rosalia, Red wine, with strongest over-indexing on Kia Sportage (31.88× the country average). Demographically, the Latin Music audience skews balanced with an average age of 30.2, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Latin Music fans

Demographic split for Latin Music audience in United States
MetricValue
Female51.9%
Male48.1%
Average age30.2
Estimated audience size3,602,862

Audience persona

The typical Latin Music fan in United States is balanced, around 30.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Latin Music in United States
RegionReachAffinity
California570,8191.44×
Texas495,0741.6×
Florida490,7592.01×
New York369,3631.83×
Illinois161,3251.34×
New Jersey133,5611.46×
Georgia126,3501.14×
Pennsylvania119,0400.98×
North Carolina111,0261.02×
Virginia108,4581.24×
Massachusetts92,9321.31×
Ohio87,3750.79×
Arizona87,0851.18×
Maryland77,9121.26×
Washington73,4181.02×
Michigan69,7810.74×
Tennessee62,2670.86×
Colorado57,6451.02×
Indiana57,5690.87×
Connecticut50,1981.39×
Nevada46,1571.32×
Wisconsin44,9700.83×
Minnesota42,7990.83×
Missouri42,3320.73×
Louisiana42,2540.91×
South Carolina41,0320.76×
Oklahoma40,6811.02×
Oregon35,9990.87×
Kentucky31,0730.69×
Alabama27,7640.55×
Utah26,2720.81×
Kansas21,3160.75×
New Mexico20,8381.15×
Hawaii18,3221.18×
Washington, District of Columbia18,1061.67×
Mississippi17,4720.59×
Iowa17,2010.58×
Arkansas16,7630.56×
Alaska15,5452.02×
Rhode Island10,5580.92×
Nebraska10,2410.57×
Idaho9,5900.53×
New Hampshire9,5080.67×
West Virginia8,6540.52×
Delaware8,2220.83×
Montana7,0270.7×
Maine6,8810.53×
South Dakota5,9450.71×
North Dakota5,7880.78×
Wyoming5,6011.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Latin Music audience
BrandAffinityCategory
Kia Sportage31.88×Cars & Mobility
Rosalia23.97×Music & Radio
Red wine9.77×Food & Beverages
Hair Extensions6.22×Beauty & Wellness
White wine11.07×Food & Beverages
KaRoL G13.44×Music & Radio
Jack White15.69×Movies & TV
Outback Steakhouse6.67×Food & Beverages
Milwaukee Brewers7.31×Sports
Jeff Lynne30.99×Music & Radio
Honda HR-V21.25×Cars & Mobility
High-net-worth individual7.93×Business & Career
San Diego Padres9.03×Sports
Sports betting7.47×Games
YouTube Music4.17×Internet & Social Media
Los Angeles Dodgers5.17×Sports
Reggaeton4.05×Music & Radio
FIFA World Cup2.84×Sports
Family car7.45×Cars & Mobility
Superman1.91×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Latin Music audience
TraitClusterScore
LGBTQ+ IdentityOPEN4.16
Family OrientationCONSERVATISM2.36
SustainabilityBALANCE1.95
Luxury OrientationPREMIUM1.8
IndulgenceJOY1.43
Early Adopter MentalityPOWER1.4

Worldwide distribution

Worldwide audience distribution share by country for Latin Music
CountryShare
United States34.6%
Spain15.5%
Mexico12.0%

See Latin Music audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Latin Music have in United States?

Latin Music has an estimated audience of 3,602,862 people in United States, concentrated in California and Texas.

What is the gender split and age of Latin Music fans?

51.9% of Latin Music fans are female, 48.1% are male, with an average age of 30.2 years.

Which brands do Latin Music fans like most?

Latin Music fans show strongest brand affinity for Kia Sportage (31.88×), Rosalia (23.97×), and Red wine (9.77×) over the country average.

Where do Latin Music fans live in United States?

Latin Music fans in United States are most concentrated in California (reach 570,819), Texas (reach 495,074), and Florida (reach 490,759). These three regions account for the largest share of the active audience.

What other brands do Latin Music fans also like?

Beyond Latin Music itself, the audience over-indexes on Rosalia (23.97×), Red wine (9.77×), Hair Extensions (6.22×), and White wine (11.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Latin Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.