Univision Audience in United States

Univision has an estimated audience of 13,265,097 people in United States. 56.6% are female, 43.4% are male, average age 36.2. Top regions: California, Texas, Florida. Top brand affinities: Las Vegas, Liga MX, La Liga, Real Madrid C.F., The UPS Store.

The average Univision fan in United States is 36.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Las Vegas, Liga MX, La Liga, with strongest over-indexing on Las Vegas (4.14× the country average). Demographically, the Univision audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of Univision fans

Demographic split for Univision audience in United States
MetricValue
Female56.6%
Male43.4%
Average age36.2
Estimated audience size13,265,097

Audience persona

The typical Univision fan in United States is more female, around 36.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Las Vegas.

Top regions in United States

Top regions ranked by reach for Univision in United States
RegionReachAffinity
California4,171,1622.86×
Texas2,851,2122.5×
Florida2,024,4202.25×
New York974,7051.31×
Illinois872,5921.97×
New Jersey633,2501.88×
North Carolina571,8781.43×
Georgia512,5881.25×
Arizona496,8291.83×
Virginia381,8041.18×
Washington335,8071.26×
Colorado311,9971.49×
Nevada310,6832.42×
Maryland299,7521.31×
Indiana245,1631.01×
Tennessee232,5690.87×
Massachusetts228,8970.88×
Pennsylvania226,7140.51×
Oregon195,1071.28×
Utah191,1751.61×
Michigan163,2830.47×
South Carolina159,3940.8×
Connecticut152,1671.14×
Wisconsin146,2920.73×
Minnesota145,1100.76×
Ohio136,5850.33×
New Mexico125,0161.88×
Oklahoma114,2250.78×
Kansas106,4361.02×
Louisiana91,8470.54×
Alabama91,1480.49×
Arkansas89,4950.82×
Kentucky87,9610.53×
Missouri84,1890.39×
Idaho69,9651.05×
Iowa68,5990.63×
Rhode Island51,0291.21×
Nebraska47,4820.71×
Washington, District of Columbia44,7791.12×
Mississippi43,0700.39×
Delaware30,8840.84×
New Hampshire28,8910.55×
South Dakota14,4030.47×
West Virginia13,1800.21×
Hawaii11,7510.21×
Montana11,4960.31×
Wyoming10,2910.52×
Alaska9,2840.33×
Maine7,6220.16×
North Dakota7,5130.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Univision audience
BrandAffinityCategory
Las Vegas4.14×Travel & Leisure
Liga MX7.69×Sports
La Liga5.34×Sports
Real Madrid C.F.2.71×Sports
The UPS Store2.08×Shopping
T-Mobile1.74×Technology & Electronics
FIFA World Cup1.72×Sports
Dollar General1.68×Shopping
San Diego Padres4.95×Sports
FC Bayern Munich2.92×Sports
Mexican cuisine2.16×Food & Beverages
El País8.19×News
Dollar Tree1.59×Shopping
Milwaukee Brewers3.17×Sports
Wedding dress2.73×Fashion & Accessoires
Daddy Yankee6.13×Music & Radio
Livemusic1.92×Music & Radio
Atlético Madrid5.98×Sports
Saw (franchise)5.91×Movies & TV
FC Barcelona2.04×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Univision audience
TraitClusterScore
Urban LifestyleOPEN0.94
Quality AwarenessPREMIUM0.94
Price SensitivityPREMIUM0.89
MindfulnessBALANCE0.88
IndulgenceJOY0.87
TravellingTHRILL0.87

Worldwide distribution

Worldwide audience distribution share by country for Univision
CountryShare
United States66.9%
Peru3.6%
Mongolia3.3%

See Univision audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Univision have in United States?

Univision has an estimated audience of 13,265,097 people in United States, concentrated in California and Texas.

What is the gender split and age of Univision fans?

56.6% of Univision fans are female, 43.4% are male, with an average age of 36.2 years.

Which brands do Univision fans like most?

Univision fans show strongest brand affinity for Las Vegas (4.14×), Liga MX (7.69×), and La Liga (5.34×) over the country average.

Where do Univision fans live in United States?

Univision fans in United States are most concentrated in California (reach 4,171,162), Texas (reach 2,851,212), and Florida (reach 2,024,420). These three regions account for the largest share of the active audience.

What other brands do Univision fans also like?

Beyond Univision itself, the audience over-indexes on Liga MX (7.69×), La Liga (5.34×), Real Madrid C.F. (2.71×), and The UPS Store (2.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Univision. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.