Univision Audience in United States

Univision logo

Univision has an estimated audience of 13,265,097 people in United States. 56.6% are female, 43.4% are male, average age 36.2. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Progressive rock, UK garage, Panama, Product design.

The average Univision fan in United States is 36.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Progressive rock, UK garage, with strongest over-indexing on Nationality (2.8× the country average). Demographically, the Univision audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of Univision fans

Demographic split for Univision audience in United States
MetricValue
Female56.6%
Male43.4%
Average age36.2
Estimated audience size13,265,097

Audience persona

The typical Univision fan in United States is more female, around 36.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Univision in United States
RegionReachAffinity
California4,171,1622.86×
Texas2,851,2122.5×
Florida2,024,4202.25×
New York974,7051.31×
Illinois872,5921.97×
New Jersey633,2501.88×
North Carolina571,8781.43×
Georgia512,5881.25×
Arizona496,8291.83×
Virginia381,8041.18×
Washington335,8071.26×
Colorado311,9971.49×
Nevada310,6832.42×
Maryland299,7521.31×
Indiana245,1631.01×
Tennessee232,5690.87×
Massachusetts228,8970.88×
Pennsylvania226,7140.51×
Oregon195,1071.28×
Utah191,1751.61×
Michigan163,2830.47×
South Carolina159,3940.8×
Connecticut152,1671.14×
Wisconsin146,2920.73×
Minnesota145,1100.76×
Ohio136,5850.33×
New Mexico125,0161.88×
Oklahoma114,2250.78×
Kansas106,4361.02×
Louisiana91,8470.54×
Alabama91,1480.49×
Arkansas89,4950.82×
Kentucky87,9610.53×
Missouri84,1890.39×
Idaho69,9651.05×
Iowa68,5990.63×
Rhode Island51,0291.21×
Nebraska47,4820.71×
Washington, District of Columbia44,7791.12×
Mississippi43,0700.39×
Delaware30,8840.84×
New Hampshire28,8910.55×
South Dakota14,4030.47×
West Virginia13,1800.21×
Hawaii11,7510.21×
Montana11,4960.31×
Wyoming10,2910.52×
Alaska9,2840.33×
Maine7,6220.16×
North Dakota7,5130.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Univision audience
BrandAffinityCategory
Nationality2.8×Politics & Society
Progressive rock2.49×Music & Radio
UK garage4.96×Music & Radio
Panama3.25×Travel & Leisure
Product design1.51×Business & Career
Stamp collecting2.64×Home & Garden
Sears1.87×Shopping
Isabela (province)5.34×
Joshua Jackson1.7×Movies & TV
Spinal muscular atrophy3.48×Health
James Madison University4.53×Business & Career
Isometric exercise3.1×Sports
JTV (Indonesia)1.67×
Stucco1.93×Home & Garden
Lebanese cuisine2.26×Food & Beverages
CAC 401.54×Business & Career
iZombie3.95×Movies & TV
Software widget3.93×Technology & Electronics
Mad About You3.17×Movies & TV
Mackenzie Foy1.91×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Univision audience
TraitClusterScore
Urban LifestyleOPEN0.94
Quality AwarenessPREMIUM0.94
Price SensitivityPREMIUM0.89
MindfulnessBALANCE0.88
IndulgenceJOY0.87
TravellingTHRILL0.87

Worldwide distribution

Worldwide audience distribution share by country for Univision
CountryShare
United States66.9%
Peru3.6%
Mongolia3.3%

See Univision audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Univision have in United States?

Univision has an estimated audience of 13,265,097 people in United States, concentrated in California and Texas.

What is the gender split and age of Univision fans?

56.6% of Univision fans are female, 43.4% are male, with an average age of 36.2 years.

Which brands do Univision fans like most?

Univision fans show strongest brand affinity for Nationality (2.8×), Progressive rock (2.49×), and UK garage (4.96×) over the country average.

Where do Univision fans live in United States?

Univision fans in United States are most concentrated in California (reach 4,171,162), Texas (reach 2,851,212), and Florida (reach 2,024,420). These three regions account for the largest share of the active audience.

What other brands do Univision fans also like?

Beyond Univision itself, the audience over-indexes on Progressive rock (2.49×), UK garage (4.96×), Panama (3.25×), and Product design (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Univision. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.