Primera Hora (Puerto Rico) Audience in United States

Primera Hora (Puerto Rico) logo

Primera Hora (Puerto Rico) has an estimated audience of 1,962,235 people in United States. 55.3% are female, 44.7% are male, average age 36.2. Top regions: Florida, Texas, New York. Top brand affinities: Google Maps, Las Vegas, Peugeot, Stitch!, Cillian Murphy.

The average Primera Hora (Puerto Rico) fan in United States is 36.2 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, New York. Top brand affinities include Google Maps, Las Vegas, Peugeot, with strongest over-indexing on Google Maps (5.94× the country average). Demographically, the Primera Hora (Puerto Rico) audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Luxury Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of Primera Hora (Puerto Rico) fans

Demographic split for Primera Hora (Puerto Rico) audience in United States
MetricValue
Female55.3%
Male44.7%
Average age36.2
Estimated audience size1,962,235

Audience persona

The typical Primera Hora (Puerto Rico) fan in United States is more female, around 36.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Primera Hora (Puerto Rico) in United States
RegionReachAffinity
Florida1,216,7409.16×
Texas211,7561.26×
New York160,0281.46×
Pennsylvania154,1202.33×
Massachusetts130,0973.37×
North Carolina87,7771.49×
New Jersey80,1241.61×
Connecticut75,1293.82×
Virginia60,4291.26×
Georgia58,9150.97×
Ohio53,1530.88×
Illinois46,5520.71×
Maryland40,7261.21×
California36,1540.17×
Wisconsin28,4830.96×
South Carolina27,8600.94×
Rhode Island20,2363.24×
Michigan17,1810.33×
Tennessee17,0880.43×
Minnesota16,5970.59×
Alabama15,2990.56×
Washington15,2650.39×
Arizona14,8120.37×
Washington, District of Columbia14,4382.45×
Louisiana14,0110.55×
Indiana13,7210.38×
Delaware12,1232.24×
Colorado12,0030.39×
Mississippi10,5880.65×
Kentucky10,2490.42×
Iowa9,7920.61×
Oklahoma7,4610.34×
Missouri7,1020.22×
Arkansas6,4650.4×
Kansas5,2250.34×
West Virginia4,9410.54×
New Mexico4,8920.5×
Nevada4,7830.25×
New Hampshire3,6130.47×
Oregon3,4630.15×
Hawaii2,5660.3×
South Dakota2,2220.49×
Utah1,9620.11×
Maine1,8480.26×
Nebraska1,8400.19×
Alaska1,5320.36×
Vermont1,3840.4×
North Dakota7450.18×
Idaho4720.05×
Montana4580.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Primera Hora (Puerto Rico) audience
BrandAffinityCategory
Google Maps5.94×Internet & Social Media
Las Vegas7.03×Travel & Leisure
Peugeot15.62×Cars & Mobility
Stitch!8.56×Movies & TV
Cillian Murphy9.75×Movies & TV
Daddy Yankee12.08×Music & Radio
Ronaldinho18.88×Sports
Caribbean4.12×Travel & Leisure
CR Flamengo20×Sports
FIFA World Cup2.89×Sports
Campeonato Brasileiro Série A19.93×Sports
Prison Break12.41×Movies & TV
El País14.22×News
Saw (franchise)10.57×Movies & TV
Citroën14.95×Cars & Mobility
FC Bayern Munich4.26×Sports
Death Proof20×Movies & TV
Ian McShane16.37×Movies & TV
10 Cloverfield Lane20×Movies & TV
La Liga5.45×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Primera Hora (Puerto Rico) audience
TraitClusterScore
Luxury OrientationPREMIUM1.71
Need for SecurityCONSERVATISM1.22
ExtroversionTHRILL1.16
PatriotismCONSERVATISM1.16
Quality AwarenessPREMIUM1.12
SpiritualityBALANCE1.11

Worldwide distribution

Worldwide audience distribution share by country for Primera Hora (Puerto Rico)
CountryShare
United States82.3%
China4.4%
Spain3.3%

See Primera Hora (Puerto Rico) audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Primera Hora (Puerto Rico) have in United States?

Primera Hora (Puerto Rico) has an estimated audience of 1,962,235 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Primera Hora (Puerto Rico) fans?

55.3% of Primera Hora (Puerto Rico) fans are female, 44.7% are male, with an average age of 36.2 years.

Which brands do Primera Hora (Puerto Rico) fans like most?

Primera Hora (Puerto Rico) fans show strongest brand affinity for Google Maps (5.94×), Las Vegas (7.03×), and Peugeot (15.62×) over the country average.

Where do Primera Hora (Puerto Rico) fans live in United States?

Primera Hora (Puerto Rico) fans in United States are most concentrated in Florida (reach 1,216,740), Texas (reach 211,756), and New York (reach 160,028). These three regions account for the largest share of the active audience.

What other brands do Primera Hora (Puerto Rico) fans also like?

Beyond Primera Hora (Puerto Rico) itself, the audience over-indexes on Las Vegas (7.03×), Peugeot (15.62×), Stitch! (8.56×), and Cillian Murphy (9.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Primera Hora (Puerto Rico). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.