A data profile of the people who buy, follow and care about Primera Hora (Puerto Rico) in United States — modelled from more than twelve digital signal sources. Primera Hora (Puerto Rico) has an estimated audience of 1,940,185 people in United States.
The average Primera Hora (Puerto Rico) fan in United States is 36.2 years old, more female, and lives primarily in Florida.
The audience is concentrated in Florida, Texas, New York.
Top brand affinities include Google Maps, Las Vegas, Stitch!, with strongest over-indexing on Google Maps (6.89× the country average).
Demographically, the Primera Hora (Puerto Rico) audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Primera Hora (Puerto Rico) fan in United States is more female, around 36.2 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.
The key figures that characterise the Primera Hora (Puerto Rico) profile in United States.
55.3% are female, 44.7% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 36.2 |
| Estimated audience size | 1,940,185 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 25% | |
| 30-39 | 24% | |
| 40-49 | 19% | |
| 50+ | 10% |
of the worldwide Primera Hora (Puerto Rico) audience comes from United States.
| Country | Share |
|---|---|
| United States | 82.1% |
| China | 4.4% |
| Spain | 3.3% |
Where the Primera Hora (Puerto Rico) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Florida | ~1M | 9.01× | |
| 02 | Connecticut | ~70K | 3.69× | |
| 03 | Rhode Island | ~20K | 3.52× | |
| 04 | Massachusetts | ~100K | 3.29× | |
| 05 | Delaware | ~10K | 2.46× | |
| 06 | Pennsylvania | ~200K | 2.31× | |
| 07 | Washington, District of Columbia | ~10K | 2.17× | |
| 08 | New Jersey | ~90K | 1.74× | |
| 09 | New York | ~200K | 1.46× | |
| 10 | Virginia | ~60K | 1.34× | |
| 11 | North Carolina | ~80K | 1.33× | |
| 12 | Texas | ~200K | 1.29× | |
| 13 | South Carolina | ~30K | 1.17× | |
| 14 | Maryland | ~40K | 1.14× | |
| 15 | Georgia | ~60K | 0.98× | |
| 16 | Wisconsin | ~30K | 0.92× | |
| 17 | Ohio | ~50K | 0.91× | |
| 18 | Illinois | ~50K | 0.76× | |
| 19 | Mississippi | ~10K | 0.75× | |
| 20 | South Dakota | ~3K | 0.71× | |
| 21 | Alaska | ~3K | 0.70× | |
| 22 | Alabama | ~20K | 0.64× | |
| 23 | Idaho | ~6K | 0.63× | |
| 24 | Minnesota | ~20K | 0.62× | |
| 25 | Louisiana | ~20K | 0.62× | |
| 26 | Iowa | ~10K | 0.62× | |
| 27 | West Virginia | ~6K | 0.62× | |
| 28 | Arkansas | ~10K | 0.61× | |
| 29 | Vermont | ~2K | 0.60× | |
| 30 | Montana | ~3K | 0.59× | |
| 31 | New Mexico | ~6K | 0.58× | |
| 32 | North Dakota | ~2K | 0.58× | |
| 33 | New Hampshire | ~4K | 0.53× | |
| 34 | Kansas | ~8K | 0.50× | |
| 35 | Tennessee | ~20K | 0.48× | |
| 36 | Indiana | ~20K | 0.47× | |
| 37 | Oklahoma | ~10K | 0.47× | |
| 38 | Hawaii | ~4K | 0.46× | |
| 39 | Maine | ~3K | 0.46× | |
| 40 | Kentucky | ~10K | 0.45× | |
| 41 | Colorado | ~10K | 0.42× | |
| 42 | Arizona | ~20K | 0.41× | |
| 43 | Nebraska | ~4K | 0.40× | |
| 44 | Washington | ~20K | 0.39× | |
| 45 | Michigan | ~20K | 0.36× | |
| 46 | Nevada | ~7K | 0.35× | |
| 47 | Utah | ~6K | 0.32× | |
| 48 | Missouri | ~10K | 0.31× | |
| 49 | Oregon | ~7K | 0.30× | |
| 50 | California | ~40K | 0.19× |
The strongest cross-interests of the Primera Hora (Puerto Rico) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | UNOde50 | Fashion & Accessoires | 57.78× | ||
| 02 | Akame ga Kill! | Literature | 20.00× | ||
| 03 | Death Proof | Movies & TV | 20.00× | ||
| 04 | Bulova | Fashion & Accessoires | 20.00× | ||
| 05 | 10 Cloverfield Lane | Movies & TV | 19.91× | ||
| 06 | Ronaldinho | Sports | 19.23× | ||
| 07 | Prison Break | Movies & TV | 13.36× | ||
| 08 | El País | News | 12.61× | ||
| 09 | Peugeot | Cars & Mobility | 12.32× | ||
| 10 | Inception | Movies & TV | 11.28× | ||
| 11 | Stitch! | Movies & TV | 11.19× | ||
| 12 | Saw (franchise) | Movies & TV | 10.71× | ||
| 13 | Daddy Yankee | Music & Radio | 9.81× | ||
| 14 | Las Vegas | Travel & Leisure | 7.36× | ||
| 15 | Google Maps | Internet & Social Media | 6.89× | ||
| 16 | Caribbean | Travel & Leisure | 4.76× | ||
| 17 | Milwaukee Brewers | Sports | 4.58× | ||
| 18 | Spanish language | Politics & Society | 4.30× | ||
| 19 | Walgreens | Shopping | 2.35× | ||
| 20 | FIFA World Cup | Sports | 2.12× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.28× | |
| Need for Security | CONSERVATISM | 1.63× | |
| Spirituality | BALANCE | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.69× | |
| Sustainability | BALANCE | 0.75× | |
| Early Adopter Mentality | POWER | 0.76× |
Primera Hora (Puerto Rico) has an estimated audience of 1,940,185 people in United States, concentrated in Florida and Texas.
55.3% of Primera Hora (Puerto Rico) fans are female, 44.7% are male, with an average age of 36.2 years.
Primera Hora (Puerto Rico) fans show strongest brand affinity for Google Maps (6.89×), Las Vegas (7.36×), and Stitch! (11.19×) over the country average.
Primera Hora (Puerto Rico) fans in United States are most concentrated in Florida (reach ~1M), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Primera Hora (Puerto Rico) itself, the audience over-indexes on Las Vegas (7.36×), Stitch! (11.19×), Ronaldinho (19.23×), and Caribbean (4.76×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Primera Hora (Puerto Rico). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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