Believe (fragrance) Audience in United States

Believe (fragrance) logo

Believe (fragrance) has an estimated audience of 946,265 people in United States. 67.2% are female, 32.8% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Harlow, Elsword, Guy Fieri, No Escape (1994 film), Goop.

The average Believe (fragrance) fan in United States is 37.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Harlow, Elsword, Guy Fieri, with strongest over-indexing on Harlow (15.2× the country average). Demographically, the Believe (fragrance) audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances

Demographics of Believe (fragrance) fans

Demographic split for Believe (fragrance) audience in United States
MetricValue
Female67.2%
Male32.8%
Average age37.4
Estimated audience size946,265

Audience persona

The typical Believe (fragrance) fan in United States is more female, around 37.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Harlow.

Top regions in United States

Top regions ranked by reach for Believe (fragrance) in United States
RegionReachAffinity
California111,6691.07×
Texas95,6491.18×
Florida68,1051.06×
New York51,0630.97×
Georgia35,1421.21×
Pennsylvania32,5451.02×
North Carolina31,9901.12×
Illinois31,6031×
Ohio29,8821.03×
Michigan27,3211.1×
Virginia24,5671.07×
Arizona22,2201.15×
New Jersey21,3020.89×
Tennessee20,5801.08×
Washington20,0731.06×
Indiana17,2781×
Maryland16,7041.03×
Missouri16,6331.09×
Massachusetts16,1740.87×
Alabama15,6611.18×
South Carolina14,4051.01×
Colorado14,2470.96×
Minnesota13,5351×
Louisiana12,8981.06×
Wisconsin12,8510.9×
Kentucky12,0371.01×
Oklahoma11,4851.09×
Oregon11,2701.04×
Nevada9,1291×
Mississippi8,5321.09×
Connecticut8,4490.89×
Arkansas8,1591.05×
Utah8,0680.95×
Kansas7,9601.07×
Iowa7,6960.99×
Idaho4,7991.01×
Nebraska4,5940.97×
New Mexico4,5820.97×
West Virginia4,3570.99×
Hawaii4,0280.99×
Maine3,1040.92×
New Hampshire3,0080.81×
Washington, District of Columbia2,5500.9×
Rhode Island2,4710.82×
Montana2,4000.91×
Delaware2,3040.88×
Alaska2,1301.05×
North Dakota1,8690.96×
South Dakota1,8680.85×
Vermont1,3900.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Believe (fragrance) audience
BrandAffinityCategory
Harlow15.2×Travel & Leisure
Elsword20×Games
Guy Fieri4.53×Movies & TV
No Escape (1994 film)12.52×Movies & TV
Goop5.59×Internet & Social Media
Governor of Michigan7.68×Politics & Society
TV Fanatic7.79×Movies & TV
Nationality1.56×Politics & Society
Bank account1.72×Business & Career
Mothercare2.14×Kids & Family
Graham Greene3.97×Literature
Hipster6.19×Politics & Society
Regional styles of Mexican music1.79×Music & Radio
Nick Jr. (Australia)5.34×Kids & Family
JDSU1.81×Business & Career
Bullion4.95×Business & Career
Historic site2.34×Arts & Culture
Stamp collecting2.59×Home & Garden
Fairy godmother4.04×Literature
Cherish (group)5.61×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Believe (fragrance) audience
TraitClusterScore
Luxury OrientationPREMIUM1.8
Risk AppetiteTHRILL1.58
MindfulnessBALANCE1.37
ExtroversionTHRILL1.31
IndulgenceJOY1.29
LGBTQ+ IdentityOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Believe (fragrance)
CountryShare
United States39.5%
Japan14.2%
Brazil6.8%

See Believe (fragrance) audiences in other countries

More Fragrances audiences in United States

Frequently asked questions

How many fans does Believe (fragrance) have in United States?

Believe (fragrance) has an estimated audience of 946,265 people in United States, concentrated in California and Texas.

What is the gender split and age of Believe (fragrance) fans?

67.2% of Believe (fragrance) fans are female, 32.8% are male, with an average age of 37.4 years.

Which brands do Believe (fragrance) fans like most?

Believe (fragrance) fans show strongest brand affinity for Harlow (15.2×), Elsword (20×), and Guy Fieri (4.53×) over the country average.

Where do Believe (fragrance) fans live in United States?

Believe (fragrance) fans in United States are most concentrated in California (reach 111,669), Texas (reach 95,649), and Florida (reach 68,105). These three regions account for the largest share of the active audience.

What other brands do Believe (fragrance) fans also like?

Beyond Believe (fragrance) itself, the audience over-indexes on Elsword (20×), Guy Fieri (4.53×), No Escape (1994 film) (12.52×), and Goop (5.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Believe (fragrance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.