Rascasse Audience Intelligence

Believe (fragrance) Target Market in United States

A data profile of the people who buy, follow and care about Believe (fragrance) in United States — modelled from more than twelve digital signal sources. Believe (fragrance) has an estimated audience of 968,328 people in United States.

#10among Fragrances in United States#2474among Brand in United States#311in Beauty & Wellness

The average Believe (fragrance) fan in United States is 37.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Erin Andrews, Pandora, Demi Moore, with strongest over-indexing on Erin Andrews (18.88× the country average).

Demographically, the Believe (fragrance) audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Believe (fragrance) fan in United States is more female, around 37.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Erin Andrews.

Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Believe (fragrance) profile in United States.

Audience size
968K
in United States
Gender
67.2%♀
32.8% male
Age
37.4
average years
Country rank
#24204
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Believe (fragrance)

67.2% are female, 32.8% are male, average age 37.4.

Fig. 02

Gender split

67.2%
Female
32.8%
Male
Demographic split for Believe (fragrance) audience in United States
MetricValue
Female67.2%
Male32.8%
Average age37.4
Estimated audience size968,328
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Believe (fragrance) audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3921%
40-4922%
50+14%
Fig. 04

Worldwide distribution

39.6%

of the worldwide Believe (fragrance) audience comes from United States.

Worldwide audience distribution share by country for Believe (fragrance)
CountryShare
United States39.6%
Japan14.1%
Brazil7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Believe (fragrance) audience in United States is strongest.

Fig. 05

Top regions by affinity

Believe (fragrance) customers by region in United States
#RegionReachAffinity×
01Alabama~20K1.18×
02Georgia~30K1.16×
03Alaska~2K1.16×
04Texas~90K1.15×
05Arizona~20K1.13×
06Oklahoma~10K1.11×
07Mississippi~9K1.10×
08North Carolina~30K1.09×
09Arkansas~9K1.09×
10Missouri~20K1.08×
11Kansas~8K1.08×
12Michigan~30K1.06×
13Louisiana~10K1.05×
14Tennessee~20K1.04×
15Idaho~5K1.04×
16Virginia~20K1.03×
17South Carolina~10K1.03×
18West Virginia~5K1.03×
19North Dakota~2K1.03×
20California~100K1.02×
21Maryland~20K1.02×
22Kentucky~10K1.02×
23Ohio~30K1.01×
24Washington~20K1.01×
25Indiana~20K1.01×
26Oregon~10K1.01×
27Florida~60K1.00×
28Iowa~8K1.00×
29Nebraska~5K1.00×
30Hawaii~4K1.00×
31Pennsylvania~30K0.99×
32New Mexico~5K0.99×
33Nevada~9K0.98×
34Illinois~30K0.97×
35Minnesota~10K0.97×
36Utah~8K0.97×
37Montana~3K0.96×
38South Dakota~2K0.95×
39Maine~3K0.94×
40Wisconsin~10K0.93×
41Delaware~2K0.93×
42Colorado~10K0.92×
43New York~50K0.89×
44Vermont~1K0.89×
45Connecticut~8K0.88×
46New Jersey~20K0.86×
47Washington, District of Columbia~2K0.86×
48Rhode Island~3K0.85×
49New Hampshire~3K0.84×
50Massachusetts~20K0.83×
Fig. 06

Affinity by region

Affinity by region — Believe (fragrance), United States
0.83×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Believe (fragrance) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Believe (fragrance) audience
#·InterestCategoryAffinity×
01Erin AndrewsSports18.88×
02Anjelica HustonMovies & TV11.05×
03Josh DuhamelFashion & Accessoires8.07×
04Olivia MunnMovies & TV7.06×
05PandoraFashion & Accessoires6.79×
06Boscov'sFashion & Accessoires6.09×
07Christmas GiftKids & Family5.75×
08Demi MooreMovies & TV5.41×
09Sabrina CarpenterMusic & Radio2.89×
10Discount storesShopping2.22×
11Self-loveHealth2.19×
12Pizza HutFood & Beverages1.93×
13Personal careHealth1.88×
14SubwayFood & Beverages1.84×
15LeatherFashion & Accessoires1.83×
16Shopping mallsShopping1.79×
17McDonald'sFood & Beverages1.73×
18Domino's PizzaFood & Beverages1.73×
19SephoraShopping1.72×
20IKEAHome & Garden1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Believe (fragrance) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Believe (fragrance) audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.66×
IndulgenceJOY1.63×
Convenience OrientationPREMIUM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Believe (fragrance) audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.83×
PatriotismCONSERVATISM0.92×
IndividualismJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Believe (fragrance)'s target market in United States?

Believe (fragrance)'s target market in United States covers an estimated 968,328 people, concentrated in California and Texas.

02

What is the gender split and age of Believe (fragrance) customers?

67.2% of the Believe (fragrance) audience are female, 32.8% are male, with an average age of 37.4 years.

03

Which brands do Believe (fragrance) fans like most?

Believe (fragrance) fans show strongest brand affinity for Erin Andrews (18.88×), Pandora (6.79×), and Demi Moore (5.41×) over the country average.

04

Where do Believe (fragrance) fans live in United States?

Believe (fragrance) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Believe (fragrance) fans also like?

Beyond Believe (fragrance) itself, the audience over-indexes on Pandora (6.79×), Demi Moore (5.41×), Anjelica Huston (11.05×), and Christmas Gift (5.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fragrances audiences in United States

See Believe (fragrance) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Believe (fragrance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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