Rascasse Audience Intelligence

Forever (Mariah Carey fragrance) Target Market in United States

A data profile of the people who buy, follow and care about Forever (Mariah Carey fragrance) in United States — modelled from more than twelve digital signal sources. Forever (Mariah Carey fragrance) has an estimated audience of 1,218,954 people in United States.

#8among Fragrances in United States#2110among Brand in United States#279in Beauty & Wellness

The average Forever (Mariah Carey fragrance) fan in United States is 30.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Forever (Mariah Carey fragrance) profile in United States.

Audience size
1.2M
in United States
Gender
100.0%♀
0.0% male
Age
30.3
average years
Country rank
#20646
Brand in United States
Fig. 01

Search interest · 12-month trend

+60%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Forever (Mariah Carey fragrance)

100.0% are female, 0.0% are male, average age 30.3.

Fig. 02

Gender split

100.0%
Female
0.0%
Male
Demographic split for Forever (Mariah Carey fragrance) audience in United States
MetricValue
Female100.0%
Male0.0%
Average age30.3
Estimated audience size1,218,954
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the Forever (Mariah Carey fragrance) audience in United States
Age bracketShare%
16-1941%
20-2923%
30-3919%
40-4914%
50+3%
Fig. 04

Worldwide distribution

29.8%

of the worldwide Forever (Mariah Carey fragrance) audience comes from United States.

Worldwide audience distribution share by country for Forever (Mariah Carey fragrance)
CountryShare
United States29.8%
Japan9.0%
Germany7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Forever (Mariah Carey fragrance) audience in United States is strongest.

Fig. 05

Top regions by affinity

Forever (Mariah Carey fragrance) customers by region in United States
#RegionReachAffinity×
01Mississippi~20K1.81×
02Louisiana~30K1.77×
03Georgia~60K1.74×
04Maryland~30K1.56×
05Alabama~20K1.35×
06South Carolina~20K1.34×
07North Carolina~40K1.30×
08Delaware~4K1.26×
09Florida~100K1.23×
10New York~80K1.22×
11New Jersey~40K1.22×
12Virginia~30K1.22×
13Washington, District of Columbia~4K1.21×
14Texas~100K1.18×
15Illinois~40K1.17×
16Arkansas~10K1.15×
17Michigan~30K1.10×
18Tennessee~20K1.09×
19Connecticut~10K1.09×
20Pennsylvania~40K1.05×
21California~100K1.01×
22Indiana~20K1.01×
23Nevada~10K1.00×
24Missouri~20K0.99×
25Ohio~30K0.98×
26Massachusetts~20K0.97×
27Oklahoma~10K0.96×
28Arizona~20K0.93×
29Kentucky~10K0.93×
30Rhode Island~3K0.90×
31North Dakota~2K0.89×
32New Mexico~5K0.87×
33Wisconsin~10K0.86×
34Hawaii~4K0.86×
35South Dakota~2K0.85×
36Kansas~7K0.83×
37Minnesota~10K0.81×
38Iowa~8K0.81×
39Nebraska~5K0.81×
40Alaska~2K0.80×
41Washington~20K0.79×
42West Virginia~4K0.79×
43Oregon~10K0.75×
44New Hampshire~3K0.75×
45Vermont~1K0.74×
46Maine~3K0.73×
47Colorado~10K0.71×
48Idaho~4K0.71×
49Utah~7K0.69×
50Montana~2K0.69×
Fig. 06

Affinity by region

Affinity by region — Forever (Mariah Carey fragrance), United States
0.69×1.00×1.81×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Forever (Mariah Carey fragrance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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