Rascasse Audience Intelligence

Light Blue (fragrance) Target Market in United States

A data profile of the people who buy, follow and care about Light Blue (fragrance) in United States — modelled from more than twelve digital signal sources. Light Blue (fragrance) has an estimated audience of 696,617 people in United States.

#20among Fragrances in United States#3095among Brand in United States#355in Beauty & Wellness

The average Light Blue (fragrance) fan in United States is 26.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Longchamp, La Roche-Posay, Marni (clothing), with strongest over-indexing on Longchamp (22.71× the country average).

Demographically, the Light Blue (fragrance) audience skews more female with an average age of 26.8, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Light Blue (fragrance) fan in United States is more female, around 26.8 years old, with strong Indulgence tendencies and a notable affinity for Longchamp.

Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Light Blue (fragrance) profile in United States.

Audience size
697K
in United States
Gender
64.1%♀
35.9% male
Age
26.8
average years
Country rank
#30008
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Light Blue (fragrance)

64.1% are female, 35.9% are male, average age 26.8.

Fig. 02

Gender split

64.1%
Female
35.9%
Male
Demographic split for Light Blue (fragrance) audience in United States
MetricValue
Female64.1%
Male35.9%
Average age26.8
Estimated audience size696,617
Fig. 03

Age distribution

Ø 26.8
average years
Age distribution of the Light Blue (fragrance) audience in United States
Age bracketShare%
16-1957%
20-2923%
30-398%
40-497%
50+4%
Fig. 04

Worldwide distribution

31.0%

of the worldwide Light Blue (fragrance) audience comes from United States.

Worldwide audience distribution share by country for Light Blue (fragrance)
CountryShare
United States31.0%
Brazil7.5%
Mexico6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Light Blue (fragrance) audience in United States is strongest.

Fig. 05

Top regions by affinity

Light Blue (fragrance) customers by region in United States
#RegionReachAffinity×
01Louisiana~10K1.25×
02Mississippi~7K1.24×
03Texas~70K1.22×
04Alabama~10K1.21×
05Georgia~20K1.16×
06Utah~7K1.15×
07North Carolina~20K1.12×
08Indiana~10K1.12×
09Illinois~30K1.11×
10New Jersey~20K1.10×
11South Carolina~10K1.10×
12Kansas~6K1.08×
13Delaware~2K1.08×
14Maryland~10K1.07×
15Arkansas~6K1.07×
16Pennsylvania~20K1.06×
17Kentucky~9K1.06×
18Connecticut~7K1.06×
19California~80K1.05×
20Florida~50K1.05×
21Michigan~20K1.05×
22Missouri~10K1.05×
23Ohio~20K1.04×
24Tennessee~10K1.04×
25New York~40K1.03×
26Arizona~10K1.03×
27Nebraska~4K1.03×
28Virginia~20K1.02×
29Massachusetts~10K1.02×
30Rhode Island~2K1.00×
31Minnesota~10K0.99×
32Oklahoma~7K0.98×
33Idaho~3K0.96×
34Hawaii~3K0.96×
35New Mexico~3K0.95×
36Iowa~5K0.94×
37Nevada~6K0.92×
38Washington~10K0.91×
39West Virginia~3K0.90×
40Wisconsin~9K0.89×
41North Dakota~1K0.89×
42Colorado~9K0.87×
43South Dakota~1K0.87×
44Alaska~1K0.87×
45Oregon~7K0.86×
46Maine~2K0.86×
47New Hampshire~2K0.85×
48Washington, District of Columbia~2K0.82×
49Montana~1K0.75×
50Vermont<1K0.73×
Fig. 06

Affinity by region

Affinity by region — Light Blue (fragrance), United States
0.73×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Light Blue (fragrance) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Light Blue (fragrance) audience
#·InterestCategoryAffinity×
01Marni (clothing)Fashion & Accessoires24.41×
02LongchampFashion & Accessoires22.71×
03Ligue 1Sports16.82×
04La Roche-PosayBeauty & Wellness14.67×
05Bobbi BrownBeauty & Wellness12.22×
06Jimmy ChooFashion & Accessoires12.09×
07Stella McCartneyFashion & Accessoires11.32×
08Christian LouboutinFashion & Accessoires10.28×
09Marc JacobsFashion & Accessoires9.08×
10Bottega VenetaFashion & Accessoires8.43×
11Permanent makeupBeauty & Wellness6.69×
12Eyelash extensionsBeauty & Wellness5.78×
13Mediterranean SeaTravel & Leisure5.64×
14HermèsFashion & Accessoires5.48×
15QVCMovies & TV4.56×
16HandbagsFashion & Accessoires2.72×
17NordstromShopping2.70×
18Beauty salonsBeauty & Wellness2.44×
19PinterestInternet & Social Media2.05×
20WalmartShopping1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Light Blue (fragrance) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Light Blue (fragrance) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.47×
Pet OwnershipJOY2.11×
Price SensitivityPREMIUM2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Light Blue (fragrance) audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.72×
PatriotismCONSERVATISM0.77×
Community OrientationOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Light Blue (fragrance)'s target market in United States?

Light Blue (fragrance)'s target market in United States covers an estimated 696,617 people, concentrated in California and Texas.

02

What is the gender split and age of Light Blue (fragrance) customers?

64.1% of the Light Blue (fragrance) audience are female, 35.9% are male, with an average age of 26.8 years.

03

Which brands do Light Blue (fragrance) fans like most?

Light Blue (fragrance) fans show strongest brand affinity for Longchamp (22.71×), La Roche-Posay (14.67×), and Marni (clothing) (24.41×) over the country average.

04

Where do Light Blue (fragrance) fans live in United States?

Light Blue (fragrance) fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Light Blue (fragrance) fans also like?

Beyond Light Blue (fragrance) itself, the audience over-indexes on La Roche-Posay (14.67×), Marni (clothing) (24.41×), Ligue 1 (16.82×), and Permanent makeup (6.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fragrances audiences in United States

See Light Blue (fragrance) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Light Blue (fragrance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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