Light Blue (fragrance) Audience in United States

Light Blue (fragrance) logo

Light Blue (fragrance) has an estimated audience of 684,677 people in United States. 64.1% are female, 35.9% are male, average age 26.8. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Laneige, La Opinión, Mothercare, Hebe.

The average Light Blue (fragrance) fan in United States is 26.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Laneige, La Opinión, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Light Blue (fragrance) audience skews more female with an average age of 26.8, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances

Demographics of Light Blue (fragrance) fans

Demographic split for Light Blue (fragrance) audience in United States
MetricValue
Female64.1%
Male35.9%
Average age26.8
Estimated audience size684,677

Audience persona

The typical Light Blue (fragrance) fan in United States is more female, around 26.8 years old, with strong Indulgence tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Light Blue (fragrance) in United States
RegionReachAffinity
California83,4961.11×
Texas73,8291.25×
Florida51,5251.11×
New York41,2751.08×
Illinois27,0261.18×
Georgia25,4341.21×
Pennsylvania24,2451.05×
North Carolina23,7191.15×
Ohio22,4441.06×
Michigan20,0931.12×
New Jersey19,5981.13×
Virginia16,9241.01×
Tennessee14,9661.09×
Arizona14,8921.07×
Massachusetts14,3201.06×
Indiana14,2121.14×
Washington12,7190.93×
Maryland12,6071.07×
Alabama11,9121.25×
South Carolina11,5931.13×
Missouri11,5561.05×
Louisiana11,3131.28×
Minnesota9,5150.97×
Colorado9,4190.87×
Wisconsin9,1910.89×
Kentucky9,0961.06×
Oklahoma7,5390.99×
Connecticut7,3521.07×
Utah7,3001.19×
Mississippi6,9531.23×
Oregon6,8000.87×
Nevada6,1440.93×
Arkansas5,9301.05×
Kansas5,7681.07×
Iowa5,2950.94×
Nebraska3,4691.01×
New Mexico3,2890.96×
Idaho3,1800.93×
West Virginia2,8930.91×
Hawaii2,8350.96×
New Hampshire2,2560.84×
Rhode Island2,0500.94×
Maine1,9120.78×
Delaware1,8690.99×
Washington, District of Columbia1,7980.87×
Montana1,2480.66×
South Dakota1,2220.77×
Alaska1,1170.76×
North Dakota1,0940.78×
Vermont7140.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Light Blue (fragrance) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Laneige20×Beauty & Wellness
La Opinión26.13×News
Mothercare11.64×Kids & Family
Hebe20×Home & Garden
The Streets71.47×Music & Radio
Stamp collecting11×Home & Garden
Home equity3.18×Home & Garden
Elsword25.42×Games
Goop8.21×Internet & Social Media
Governor of Michigan11.26×Politics & Society
Penn & Teller12.63×Movies & TV
UK garage7.92×Music & Radio
Harlow15.85×Travel & Leisure
Whataburger2.33×Food & Beverages
No Escape (1994 film)14.5×Movies & TV
Lulu 黃路梓茵3.36×Movies & TV
Divergent series13.45×Movies & TV
Product design2.13×Business & Career
New York Harbor14.06×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Light Blue (fragrance) audience
TraitClusterScore
IndulgenceJOY2.16
Luxury OrientationPREMIUM1.92
Pet OwnershipJOY1.75
Convenience OrientationPREMIUM1.7
Price SensitivityPREMIUM1.55
Quality AwarenessPREMIUM1.43

Worldwide distribution

Worldwide audience distribution share by country for Light Blue (fragrance)
CountryShare
United States34.8%
Brazil8.1%
India7.2%

See Light Blue (fragrance) audiences in other countries

More Fragrances audiences in United States

Frequently asked questions

How many fans does Light Blue (fragrance) have in United States?

Light Blue (fragrance) has an estimated audience of 684,677 people in United States, concentrated in California and Texas.

What is the gender split and age of Light Blue (fragrance) fans?

64.1% of Light Blue (fragrance) fans are female, 35.9% are male, with an average age of 26.8 years.

Which brands do Light Blue (fragrance) fans like most?

Light Blue (fragrance) fans show strongest brand affinity for Keene, New Hampshire (675×), Laneige (20×), and La Opinión (26.13×) over the country average.

Where do Light Blue (fragrance) fans live in United States?

Light Blue (fragrance) fans in United States are most concentrated in California (reach 83,496), Texas (reach 73,829), and Florida (reach 51,525). These three regions account for the largest share of the active audience.

What other brands do Light Blue (fragrance) fans also like?

Beyond Light Blue (fragrance) itself, the audience over-indexes on Laneige (20×), La Opinión (26.13×), Mothercare (11.64×), and Hebe (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Light Blue (fragrance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.