Light Blue (fragrance) Audience in United States

Light Blue (fragrance) has an estimated audience of 684,677 people in United States. 64.1% are female, 35.9% are male, average age 26.8. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Jean Paul Gaultier, Google Maps, Capital One, Demi Moore.

The average Light Blue (fragrance) fan in United States is 26.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Jean Paul Gaultier, Google Maps, with strongest over-indexing on Finnair (675× the country average). Demographically, the Light Blue (fragrance) audience skews more female with an average age of 26.8, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances

Demographics of Light Blue (fragrance) fans

Demographic split for Light Blue (fragrance) audience in United States
MetricValue
Female64.1%
Male35.9%
Average age26.8
Estimated audience size684,677

Audience persona

The typical Light Blue (fragrance) fan in United States is more female, around 26.8 years old, with strong Indulgence tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Light Blue (fragrance) in United States
RegionReachAffinity
California83,4961.11×
Texas73,8291.25×
Florida51,5251.11×
New York41,2751.08×
Illinois27,0261.18×
Georgia25,4341.21×
Pennsylvania24,2451.05×
North Carolina23,7191.15×
Ohio22,4441.06×
Michigan20,0931.12×
New Jersey19,5981.13×
Virginia16,9241.01×
Tennessee14,9661.09×
Arizona14,8921.07×
Massachusetts14,3201.06×
Indiana14,2121.14×
Washington12,7190.93×
Maryland12,6071.07×
Alabama11,9121.25×
South Carolina11,5931.13×
Missouri11,5561.05×
Louisiana11,3131.28×
Minnesota9,5150.97×
Colorado9,4190.87×
Wisconsin9,1910.89×
Kentucky9,0961.06×
Oklahoma7,5390.99×
Connecticut7,3521.07×
Utah7,3001.19×
Mississippi6,9531.23×
Oregon6,8000.87×
Nevada6,1440.93×
Arkansas5,9301.05×
Kansas5,7681.07×
Iowa5,2950.94×
Nebraska3,4691.01×
New Mexico3,2890.96×
Idaho3,1800.93×
West Virginia2,8930.91×
Hawaii2,8350.96×
New Hampshire2,2560.84×
Rhode Island2,0500.94×
Maine1,9120.78×
Delaware1,8690.99×
Washington, District of Columbia1,7980.87×
Montana1,2480.66×
South Dakota1,2220.77×
Alaska1,1170.76×
North Dakota1,0940.78×
Vermont7140.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Light Blue (fragrance) audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Jean Paul Gaultier69.2×Fashion & Accessoires
Google Maps11.87×Internet & Social Media
Capital One11.8×Business & Career
Demi Moore26.45×Movies & TV
Indeed.com9.37×Business & Career
DeviantArt15.85×Internet & Social Media
Marni (clothing)54.49×Fashion & Accessoires
Jessica Simpson29.21×Music & Radio
Circle K13.67×Shopping
CarGurus9.96×Cars & Mobility
Khan Academy14.17×Business & Career
Jared Leto20.6×Movies & TV
ICloud13.98×Technology & Electronics
Kendra Scott15.67×Fashion & Accessoires
Humidifier31.8×Home & Garden
Orlando Bloom20.3×Movies & TV
Enterprise Rent-A-Car8.75×Cars & Mobility
Longchamp26.98×Fashion & Accessoires
Blake Lively13.79×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Light Blue (fragrance) audience
TraitClusterScore
IndulgenceJOY2.16
Luxury OrientationPREMIUM1.92
Pet OwnershipJOY1.75
Convenience OrientationPREMIUM1.7
Price SensitivityPREMIUM1.55
Quality AwarenessPREMIUM1.43

Worldwide distribution

Worldwide audience distribution share by country for Light Blue (fragrance)
CountryShare
United States34.8%
Brazil8.1%
India7.2%

See Light Blue (fragrance) audiences in other countries

More Fragrances audiences in United States

Frequently asked questions

How many fans does Light Blue (fragrance) have in United States?

Light Blue (fragrance) has an estimated audience of 684,677 people in United States, concentrated in California and Texas.

What is the gender split and age of Light Blue (fragrance) fans?

64.1% of Light Blue (fragrance) fans are female, 35.9% are male, with an average age of 26.8 years.

Which brands do Light Blue (fragrance) fans like most?

Light Blue (fragrance) fans show strongest brand affinity for Finnair (675×), Jean Paul Gaultier (69.2×), and Google Maps (11.87×) over the country average.

Where do Light Blue (fragrance) fans live in United States?

Light Blue (fragrance) fans in United States are most concentrated in California (reach 83,496), Texas (reach 73,829), and Florida (reach 51,525). These three regions account for the largest share of the active audience.

What other brands do Light Blue (fragrance) fans also like?

Beyond Light Blue (fragrance) itself, the audience over-indexes on Jean Paul Gaultier (69.2×), Google Maps (11.87×), Capital One (11.8×), and Demi Moore (26.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Light Blue (fragrance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.