Fantasy (fragrance) Audience in United States

Fantasy (fragrance) has an estimated audience of 777,459 people in United States. 70.0% are female, 30.0% are male, average age 34.1. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, Indeed.com, Dakota Johnson, Google News.

The average Fantasy (fragrance) fan in United States is 34.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (6.16× the country average). Demographically, the Fantasy (fragrance) audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances

Demographics of Fantasy (fragrance) fans

Demographic split for Fantasy (fragrance) audience in United States
MetricValue
Female70.0%
Male30.0%
Average age34.1
Estimated audience size777,459

Audience persona

The typical Fantasy (fragrance) fan in United States is more female, around 34.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Fantasy (fragrance) in United States
RegionReachAffinity
California100,6091.18×
Texas75,1471.12×
Florida61,4301.17×
New York48,0421.11×
Illinois28,8091.11×
Georgia27,4271.15×
Pennsylvania26,1961×
Michigan24,2741.19×
New Jersey23,6621.2×
Ohio23,3150.97×
North Carolina23,0340.98×
Virginia20,7681.1×
Maryland16,5891.24×
Arizona16,1641.02×
Washington15,6321×
Tennessee15,1020.97×
Massachusetts14,4210.94×
Indiana14,0320.99×
Oregon13,0811.47×
Colorado12,8991.05×
Missouri12,1910.97×
Wisconsin11,2250.96×
South Carolina10,7860.92×
Louisiana10,6221.06×
Minnesota10,5500.95×
Alabama10,1500.93×
Nevada9,6001.28×
Oklahoma8,6161×
Kentucky8,3240.85×
Connecticut7,2300.93×
Arkansas6,8201.06×
Utah6,6630.96×
Mississippi6,4431.01×
Kansas6,1541×
Iowa5,6450.88×
Rhode Island4,0281.63×
New Mexico3,6170.93×
Nebraska3,4040.87×
Idaho3,3760.87×
West Virginia3,3120.91×
Hawaii3,0430.91×
New Hampshire2,3530.77×
Maine2,2160.8×
Washington, District of Columbia2,1480.92×
Montana1,9250.89×
Delaware1,8700.87×
North Dakota1,4630.92×
South Dakota1,4110.79×
Alaska1,3160.79×
Vermont9830.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fantasy (fragrance) audience
BrandAffinityCategory
Google Maps6.16×Internet & Social Media
Capital One5.75×Business & Career
Indeed.com5.54×Business & Career
Dakota Johnson11.61×Movies & TV
Google News6.04×News
Scott Eastwood18.3×Movies & TV
CarGurus5.59×Cars & Mobility
Enterprise Rent-A-Car5.72×Cars & Mobility
Khan Academy7.48×Business & Career
Circle K6.2×Shopping
Autism Awareness8.18×Health
Beetlejuice4.01×Movies & TV
DeviantArt5.84×Internet & Social Media
Diabetes mellitus awareness5.48×Health
ICloud7.33×Technology & Electronics
Kendra Scott8.22×Fashion & Accessoires
Kia Sportage16.14×Cars & Mobility
Jared Leto9.37×Movies & TV
AccuWeather4.68×Home & Garden
Singer-songwriter2.89×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fantasy (fragrance) audience
TraitClusterScore
Luxury OrientationPREMIUM1.87
LGBTQ+ IdentityOPEN1.66
Early Adopter MentalityPOWER1.63
Design AffinityPREMIUM1.54
ExtroversionTHRILL1.36
SustainabilityBALANCE1.34

Worldwide distribution

Worldwide audience distribution share by country for Fantasy (fragrance)
CountryShare
Spain52.4%
United States12.7%
India4.3%

See Fantasy (fragrance) audiences in other countries

More Fragrances audiences in United States

Frequently asked questions

How many fans does Fantasy (fragrance) have in United States?

Fantasy (fragrance) has an estimated audience of 777,459 people in United States, concentrated in California and Texas.

What is the gender split and age of Fantasy (fragrance) fans?

70.0% of Fantasy (fragrance) fans are female, 30.0% are male, with an average age of 34.1 years.

Which brands do Fantasy (fragrance) fans like most?

Fantasy (fragrance) fans show strongest brand affinity for Google Maps (6.16×), Capital One (5.75×), and Indeed.com (5.54×) over the country average.

Where do Fantasy (fragrance) fans live in United States?

Fantasy (fragrance) fans in United States are most concentrated in California (reach 100,609), Texas (reach 75,147), and Florida (reach 61,430). These three regions account for the largest share of the active audience.

What other brands do Fantasy (fragrance) fans also like?

Beyond Fantasy (fragrance) itself, the audience over-indexes on Capital One (5.75×), Indeed.com (5.54×), Dakota Johnson (11.61×), and Google News (6.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fantasy (fragrance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.