Curious (fragrance) Audience in United States

Curious (fragrance) logo

Curious (fragrance) has an estimated audience of 851,841 people in United States. 63.2% are female, 36.8% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Mothercare, Combat sport, Bank account, Home equity, Nationality.

The average Curious (fragrance) fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mothercare, Combat sport, Bank account, with strongest over-indexing on Mothercare (5.37× the country average). Demographically, the Curious (fragrance) audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances

Demographics of Curious (fragrance) fans

Demographic split for Curious (fragrance) audience in United States
MetricValue
Female63.2%
Male36.8%
Average age39.7
Estimated audience size851,841

Audience persona

The typical Curious (fragrance) fan in United States is more female, around 39.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Mothercare.

Top regions in United States

Top regions ranked by reach for Curious (fragrance) in United States
RegionReachAffinity
California119,9011.28×
Texas82,5701.13×
Florida60,2691.05×
New York51,8571.09×
Georgia29,9841.14×
Illinois29,0581.02×
North Carolina27,6941.08×
Pennsylvania27,1700.95×
Ohio27,1291.03×
Virginia24,3191.17×
Michigan23,7841.07×
Washington22,3581.31×
New Jersey20,3300.94×
Arizona19,0161.09×
Tennessee16,7680.98×
Maryland16,6211.13×
Massachusetts15,7610.94×
Indiana15,1020.97×
Missouri14,4221.05×
Colorado13,9621.04×
South Carolina13,1311.02×
Minnesota13,1171.07×
Wisconsin12,3090.96×
Oregon12,0131.23×
Alabama11,1520.94×
Louisiana10,2690.93×
Kentucky9,7810.92×
Oklahoma9,6041.02×
Utah7,8781.03×
Nevada7,6280.93×
Connecticut7,3160.86×
Arkansas7,2961.04×
Mississippi7,2231.03×
Kansas6,9341.03×
Iowa6,5820.94×
New Mexico4,5371.06×
Idaho4,3471.02×
Nebraska3,7300.87×
Hawaii3,7251.02×
West Virginia3,2840.83×
Maine2,7740.91×
New Hampshire2,7430.82×
Washington, District of Columbia2,6781.05×
Montana2,1390.91×
Rhode Island2,1370.79×
Delaware1,9730.84×
Alaska1,9111.05×
North Dakota1,6390.94×
South Dakota1,5790.8×
Vermont1,3620.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Curious (fragrance) audience
BrandAffinityCategory
Mothercare5.37×Kids & Family
Combat sport1.73×Sports
Bank account2.61×Business & Career
Home equity1.92×Home & Garden
Nationality1.71×Politics & Society
Natural rubber1.63×Cars & Mobility
JDSU2.36×Business & Career
Historic site3.1×Arts & Culture
Regional styles of Mexican music1.96×Music & Radio
Goop3.53×Internet & Social Media
Staycation2.17×Home & Garden
Stamp collecting3.04×Home & Garden
Iowa Lottery6.26×Games
Governor of Michigan4.04×Politics & Society
Bugatti Chiron5.53×Cars & Mobility
Fairy godmother3.71×Literature
Sub Zero (Official)4.73×Literature
Certified diabetes educator6.27×Business & Career
Elsword7.35×Games
Grinch1.79×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Curious (fragrance) audience
TraitClusterScore
Luxury OrientationPREMIUM2.95
LGBTQ+ IdentityOPEN1.66
Design AffinityPREMIUM1.59
IndulgenceJOY1.47
Early Adopter MentalityPOWER1.47
Pet OwnershipJOY1.39

Worldwide distribution

Worldwide audience distribution share by country for Curious (fragrance)
CountryShare
United States29.7%
India14.2%
Japan10.9%

See Curious (fragrance) audiences in other countries

More Fragrances audiences in United States

Frequently asked questions

How many fans does Curious (fragrance) have in United States?

Curious (fragrance) has an estimated audience of 851,841 people in United States, concentrated in California and Texas.

What is the gender split and age of Curious (fragrance) fans?

63.2% of Curious (fragrance) fans are female, 36.8% are male, with an average age of 39.7 years.

Which brands do Curious (fragrance) fans like most?

Curious (fragrance) fans show strongest brand affinity for Mothercare (5.37×), Combat sport (1.73×), and Bank account (2.61×) over the country average.

Where do Curious (fragrance) fans live in United States?

Curious (fragrance) fans in United States are most concentrated in California (reach 119,901), Texas (reach 82,570), and Florida (reach 60,269). These three regions account for the largest share of the active audience.

What other brands do Curious (fragrance) fans also like?

Beyond Curious (fragrance) itself, the audience over-indexes on Combat sport (1.73×), Bank account (2.61×), Home equity (1.92×), and Nationality (1.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Curious (fragrance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.