Rascasse Audience Intelligence

Curious (fragrance) Target Market in United States

A data profile of the people who buy, follow and care about Curious (fragrance) in United States — modelled from more than twelve digital signal sources. Curious (fragrance) has an estimated audience of 898,961 people in United States.

#13among Fragrances in United States#2596among Brand in United States#323in Beauty & Wellness

The average Curious (fragrance) fan in United States is 39.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pandora, Jared Leto, Self-awareness, with strongest over-indexing on Pandora (7.18× the country average).

Demographically, the Curious (fragrance) audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Curious (fragrance) fan in United States is more female, around 39.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Pandora.

Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Curious (fragrance) profile in United States.

Audience size
899K
in United States
Gender
63.2%♀
36.8% male
Age
39.7
average years
Country rank
#25426
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Curious (fragrance)

63.2% are female, 36.8% are male, average age 39.7.

Fig. 02

Gender split

63.2%
Female
36.8%
Male
Demographic split for Curious (fragrance) audience in United States
MetricValue
Female63.2%
Male36.8%
Average age39.7
Estimated audience size898,961
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Curious (fragrance) audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3920%
40-4926%
50+18%
Fig. 04

Worldwide distribution

30.1%

of the worldwide Curious (fragrance) audience comes from United States.

Worldwide audience distribution share by country for Curious (fragrance)
CountryShare
United States30.1%
India14.4%
Japan10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Curious (fragrance) audience in United States is strongest.

Fig. 05

Top regions by affinity

Curious (fragrance) customers by region in United States
#RegionReachAffinity×
01California~100K1.23×
02Maryland~20K1.22×
03Washington~20K1.18×
04Oregon~10K1.14×
05Alaska~2K1.13×
06Texas~80K1.10×
07New Mexico~5K1.09×
08Georgia~30K1.08×
09Virginia~20K1.08×
10Missouri~10K1.08×
11North Carolina~30K1.06×
12Kansas~7K1.06×
13Arizona~20K1.05×
14Idaho~5K1.05×
15Ohio~30K1.04×
16South Carolina~10K1.04×
17Minnesota~10K1.04×
18Oklahoma~10K1.04×
19Mississippi~7K1.04×
20Utah~8K1.03×
21North Dakota~2K1.03×
22Arkansas~7K1.02×
23Hawaii~4K1.02×
24Michigan~20K1.01×
25New York~50K1.00×
26South Dakota~2K1.00×
27Indiana~20K0.99×
28Colorado~10K0.99×
29Illinois~30K0.98×
30Wisconsin~10K0.97×
31Montana~2K0.97×
32Pennsylvania~30K0.96×
33Louisiana~10K0.96×
34Maine~3K0.96×
35Washington, District of Columbia~2K0.96×
36Vermont~1K0.96×
37Alabama~10K0.95×
38Kentucky~10K0.95×
39Iowa~7K0.94×
40Nebraska~4K0.94×
41Nevada~8K0.93×
42New Jersey~20K0.92×
43Tennessee~20K0.92×
44Florida~50K0.91×
45West Virginia~4K0.89×
46Delaware~2K0.89×
47Massachusetts~10K0.88×
48Connecticut~7K0.87×
49New Hampshire~3K0.85×
50Rhode Island~2K0.83×
Fig. 06

Affinity by region

Affinity by region — Curious (fragrance), United States
0.83×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Curious (fragrance) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Curious (fragrance) audience
#·InterestCategoryAffinity×
01Jared LetoMovies & TV7.35×
02PandoraFashion & Accessoires7.18×
03Boscov'sFashion & Accessoires5.99×
04Teyana TaylorMovies & TV3.60×
05ZaraShopping3.09×
06Self-awarenessHealth2.84×
07Louis VuittonFashion & Accessoires2.43×
08Motivational speakingBusiness & Career2.40×
09Self-loveHealth2.27×
10Internet celebrityInternet & Social Media2.27×
11Sneaker collectingFashion & Accessoires2.27×
12ULTA BeautyBeauty & Wellness2.22×
13Digital photographyBusiness & Career1.97×
14Mobile gameGames1.89×
15NordstromShopping1.83×
16Personal careHealth1.81×
17Nordstrom rackFashion & Accessoires1.77×
18CVS PharmacyShopping1.73×
19Trader Joe'sShopping1.61×
20Pizza HutFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Curious (fragrance) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Curious (fragrance) audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.45×
IndulgenceJOY2.09×
Pet OwnershipJOY1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Curious (fragrance) audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.80×
PatriotismCONSERVATISM0.89×
IndividualismJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Curious (fragrance)'s target market in United States?

Curious (fragrance)'s target market in United States covers an estimated 898,961 people, concentrated in California and Texas.

02

What is the gender split and age of Curious (fragrance) customers?

63.2% of the Curious (fragrance) audience are female, 36.8% are male, with an average age of 39.7 years.

03

Which brands do Curious (fragrance) fans like most?

Curious (fragrance) fans show strongest brand affinity for Pandora (7.18×), Jared Leto (7.35×), and Self-awareness (2.84×) over the country average.

04

Where do Curious (fragrance) fans live in United States?

Curious (fragrance) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Curious (fragrance) fans also like?

Beyond Curious (fragrance) itself, the audience over-indexes on Jared Leto (7.35×), Self-awareness (2.84×), Nordstrom (1.83×), and Self-love (2.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fragrances audiences in United States

See Curious (fragrance) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Curious (fragrance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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