Eau de Cologne Audience in United States
Eau de Cologne has an estimated audience of 951,813 people in United States. 69.0% are female, 31.0% are male, average age 33.6. Top brand affinities: Joshua Jackson, Elsword, Home construction, Lulu 黃路梓茵, Home equity.
Top brand affinities include Joshua Jackson, Elsword, Home construction, with strongest over-indexing on Joshua Jackson (17.21× the country average). Demographically, the Eau de Cologne audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Sustainability, Luxury Orientation.
Category: Beauty & Wellness · Type: Topic · Subtype: Fragrances
Demographics of Eau de Cologne fans
| Metric | Value |
|---|---|
| Female | 69.0% |
| Male | 31.0% |
| Average age | 33.6 |
| Estimated audience size | 951,813 |
Audience persona
The typical Eau de Cologne fan in United States is more female, around 33.6 years old, with strong Sustainability tendencies and a notable affinity for Joshua Jackson.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Joshua Jackson | 17.21× | Movies & TV |
| Elsword | 25.76× | Games |
| Home construction | 2.11× | Home & Garden |
| Lulu 黃路梓茵 | 3.27× | Movies & TV |
| Home equity | 1.94× | Home & Garden |
| Regional styles of Mexican music | 2.02× | Music & Radio |
| Sub Zero (Official) | 6.01× | Literature |
| Mathcore | 4.77× | Music & Radio |
| Fairy godmother | 4.26× | Literature |
| JDSU | 1.65× | Business & Career |
| Staycation | 1.58× | Home & Garden |
| La Opinión | 3.41× | News |
| Stamp collecting | 2.24× | Home & Garden |
| Historic site | 1.83× | Arts & Culture |
| Seattle Hempfest | 14.88× | Travel & Leisure |
| Box lacrosse | 3.55× | Sports |
| Graham Greene (actor) | 2.52× | |
| Home staging | 2.11× | Home & Garden |
| Ken Griffey Jr. | 3.1× | Sports |
| CAC 40 | 1.96× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.5 |
| Luxury Orientation | PREMIUM | 1.79 |
| Urban Lifestyle | OPEN | 1.69 |
| Quality Awareness | PREMIUM | 1.58 |
| Indulgence | JOY | 1.54 |
| Design Affinity | PREMIUM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 27.9% |
| United States | 24.5% |
| United Kingdom | 5.9% |
See Eau de Cologne audiences in other countries
More Fragrances audiences in United States
- Fragrances (54,463,041)
- Fragrance oil (3,788,593)
- Charlie (fragrance) (2,707,200)
- Paris Hilton (fragrance) (2,160,440)
- Parfum (1,985,782)
How to read this data
Audience size is the estimated number of people in United States who actively search for Eau de Cologne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.