Rascasse Audience Intelligence

Eau de Cologne Audience in United States

A data profile of the people who buy, follow and care about Eau de Cologne in United States — modelled from more than twelve digital signal sources. Eau de Cologne has an estimated audience of 951,813 people in United States.

#11among Fragrances in United States#8830among Topic in United States#316in Beauty & Wellness

The average Eau de Cologne fan in United States is 33.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, QVC, FedEx, with strongest over-indexing on Sustainable energy (6.67× the country average).

Demographically, the Eau de Cologne audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Sustainability, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Eau de Cologne fan in United States is more female, around 33.6 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Beauty & Wellness · Type: Topic · Subtype: Fragrances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eau de Cologne profile in United States.

Audience size
952K
in United States
Gender
69.0%♀
31.0% male
Age
33.6
average years
Country rank
#24464
Topic in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Eau de Cologne fans

69.0% are female, 31.0% are male, average age 33.6.

Fig. 02

Gender split

69.0%
Female
31.0%
Male
Demographic split for Eau de Cologne audience in United States
MetricValue
Female69.0%
Male31.0%
Average age33.6
Estimated audience size951,813
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Eau de Cologne audience in United States
Age bracketShare%
16-1937%
20-2920%
30-3916%
40-4914%
50+13%
Fig. 04

Worldwide distribution

24.4%

of the worldwide Eau de Cologne audience comes from United States.

Worldwide audience distribution share by country for Eau de Cologne
CountryShare
Japan27.8%
United States24.4%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eau de Cologne audience in United States is strongest.

Fig. 05

Top regions by affinity

Eau de Cologne fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~20K1.26×
02Texas~100K1.25×
03New York~60K1.18×
04Florida~70K1.15×
05Georgia~30K1.12×
06Illinois~40K1.10×
07Maryland~20K1.10×
08Arizona~20K1.07×
09Tennessee~20K1.07×
10Massachusetts~20K1.07×
11Indiana~20K1.07×
12New Jersey~30K1.06×
13Virginia~20K1.06×
14Connecticut~10K1.06×
15California~100K1.05×
16Ohio~30K1.05×
17Oklahoma~10K1.05×
18North Carolina~30K1.04×
19Alabama~10K1.04×
20Mississippi~8K1.03×
21Arkansas~8K1.03×
22Pennsylvania~30K1.02×
23Kentucky~10K1.02×
24Iowa~8K1.02×
25Kansas~8K1.01×
26New Mexico~5K1.01×
27Hawaii~4K1.01×
28Nebraska~5K1.00×
29West Virginia~4K1.00×
30South Dakota~2K1.00×
31Vermont~2K1.00×
32Washington~20K0.98×
33Missouri~20K0.98×
34South Carolina~10K0.98×
35Nevada~9K0.98×
36Maine~3K0.98×
37Michigan~20K0.97×
38Utah~8K0.97×
39Washington, District of Columbia~3K0.97×
40Delaware~3K0.97×
41Alaska~2K0.97×
42New Hampshire~4K0.96×
43Rhode Island~3K0.96×
44North Dakota~2K0.96×
45Minnesota~10K0.95×
46Idaho~5K0.95×
47Montana~3K0.95×
48Wisconsin~10K0.92×
49Oregon~10K0.91×
50Colorado~10K0.88×
Fig. 06

Affinity by region

Affinity by region — Eau de Cologne, United States
0.88×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eau de Cologne audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eau de Cologne audience
#·InterestCategoryAffinity×
01Circuit de Spa-FrancorchampsSports16.74×
02Sustainable energyHome & Garden6.67×
03QVCMovies & TV6.13×
04MilanTravel & Leisure4.72×
05Renewable energyBusiness & Career4.51×
06FedExBusiness & Career4.01×
07First class travelTravel & Leisure3.50×
08Discount storesShopping3.47×
09Weather forecastingHome & Garden3.42×
10Vehicle insuranceCars & Mobility2.76×
11FragrancesBeauty & Wellness2.63×
12Mortgage loansBusiness & Career2.62×
13Shopping mallsShopping2.52×
14Organic foodFood & Beverages2.41×
15AirbnbTravel & Leisure2.26×
16PinterestInternet & Social Media2.23×
17IKEAHome & Garden1.94×
18Pizza HutFood & Beverages1.90×
19McDonald'sFood & Beverages1.84×
20FurnitureHome & Garden1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eau de Cologne audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eau de Cologne audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.45×
Quality AwarenessPREMIUM2.00×
Convenience OrientationPREMIUM1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eau de Cologne audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.73×
TraditionCONSERVATISM0.74×
Risk AppetiteTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Eau de Cologne have in United States?

Eau de Cologne has an estimated audience of 951,813 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Eau de Cologne fans?

69.0% of Eau de Cologne fans are female, 31.0% are male, with an average age of 33.6 years.

03

Which brands do Eau de Cologne fans like most?

Eau de Cologne fans show strongest brand affinity for Sustainable energy (6.67×), QVC (6.13×), and FedEx (4.01×) over the country average.

04

Where do Eau de Cologne fans live in United States?

Eau de Cologne fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Eau de Cologne fans also like?

Beyond Eau de Cologne itself, the audience over-indexes on QVC (6.13×), FedEx (4.01×), Renewable energy (4.51×), and Discount stores (3.47×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Eau de Cologne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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