Airbrush makeup Audience in United States

Airbrush makeup has an estimated audience of 3,599,102 people in United States. 86.3% are female, 13.7% are male, average age 30.8. Top regions: California, Texas, Florida. Top brand affinities: PSV Eindhoven, Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average Airbrush makeup fan in United States is 30.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include PSV Eindhoven, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on PSV Eindhoven (118.1× the country average). Demographically, the Airbrush makeup audience skews more female with an average age of 30.8, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

Demographics of Airbrush makeup fans

Demographic split for Airbrush makeup audience in United States
MetricValue
Female86.3%
Male13.7%
Average age30.8
Estimated audience size3,599,102

Audience persona

The typical Airbrush makeup fan in United States is more female, around 30.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Airbrush makeup in United States
RegionReachAffinity
California328,3120.83×
Texas314,1851.02×
Florida236,5700.97×
New York199,4790.99×
Illinois144,0281.2×
Ohio127,7021.15×
Pennsylvania127,1161.05×
Georgia115,2661.04×
North Carolina109,9941.02×
Michigan107,8211.15×
New Jersey89,4210.98×
Tennessee86,1281.19×
Alabama83,1551.65×
Indiana79,7531.21×
Virginia75,2320.86×
Wisconsin70,4771.3×
Arizona67,8710.92×
Missouri67,0981.16×
Louisiana67,0001.44×
South Carolina64,9341.2×
Minnesota62,9681.22×
Kentucky62,1831.38×
Massachusetts61,9610.87×
Washington57,3100.79×
Maryland55,3920.9×
Colorado52,5780.93×
Oklahoma44,9141.12×
Iowa43,9781.48×
Mississippi39,4301.33×
Nevada33,7580.97×
Oregon32,5650.79×
Arkansas32,4341.09×
Connecticut32,2450.89×
Nebraska27,0421.5×
Kansas22,7170.8×
Utah21,2020.66×
West Virginia19,7721.18×
New Mexico15,6760.87×
Idaho12,2460.68×
New Hampshire11,3240.8×
Hawaii10,2100.66×
Rhode Island10,1680.89×
Maine9,2030.71×
South Dakota8,6961.05×
North Dakota8,4671.15×
Delaware7,9030.8×
Montana7,3410.74×
Washington, District of Columbia6,5740.61×
Alaska4,5720.59×
Wyoming3,7060.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Airbrush makeup audience
BrandAffinityCategory
PSV Eindhoven118.1×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Planet Fitness4.43×Sports
Income tax13.19×Business & Career
International education17.14×Business & Career
Garnier20.19×Beauty & Wellness
Makeup Tutorials5.38×Beauty & Wellness
Do it yourself (DIY)2.64×Home & Garden
Hairbrush6.02×Beauty & Wellness
Disneyland Paris9.03×Travel & Leisure
Eyelash extensions5.16×Beauty & Wellness
Charles, Prince of Wales18.87×Politics & Society
Dermalogica14.34×Beauty & Wellness
Hair dryer5.21×Beauty & Wellness
Mascara5.45×Beauty & Wellness
Makeup brush6.49×Beauty & Wellness
Avène16.9×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Airbrush makeup audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.51
Luxury OrientationPREMIUM1.68
ExtroversionTHRILL1.6
Pet OwnershipJOY1.55
Design AffinityPREMIUM1.48
MindfulnessBALANCE1.34

Worldwide distribution

Worldwide audience distribution share by country for Airbrush makeup
CountryShare
United States24.7%
India13.9%
Italy4.8%

See Airbrush makeup audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does Airbrush makeup have in United States?

Airbrush makeup has an estimated audience of 3,599,102 people in United States, concentrated in California and Texas.

What is the gender split and age of Airbrush makeup fans?

86.3% of Airbrush makeup fans are female, 13.7% are male, with an average age of 30.8 years.

Which brands do Airbrush makeup fans like most?

Airbrush makeup fans show strongest brand affinity for PSV Eindhoven (118.1×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Airbrush makeup fans live in United States?

Airbrush makeup fans in United States are most concentrated in California (reach 328,312), Texas (reach 314,185), and Florida (reach 236,570). These three regions account for the largest share of the active audience.

What other brands do Airbrush makeup fans also like?

Beyond Airbrush makeup itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Airbrush makeup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.