Enhypen Audience in Germany
Enhypen has an estimated audience of 562,914 people in Germany. 61.9% are female, 38.1% are male, average age 30.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jackie Chan, Rakuten, Allkpop, IU (singer), BTS.
The average Enhypen fan in Germany is 30.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jackie Chan, Rakuten, Allkpop, with strongest over-indexing on Jackie Chan (25.49× the country average). Demographically, the Enhypen audience skews more female with an average age of 30.4, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person
Demographics of Enhypen fans
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 30.4 |
| Estimated audience size | 562,914 |
Audience persona
The typical Enhypen fan in Germany is more female, around 30.4 years old, with strong Sustainability tendencies and a notable affinity for Jackie Chan.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 147,487 | 1.2× |
| Bayern | 87,194 | 0.96× |
| Baden-Württemberg | 78,972 | 1.03× |
| Hessen | 51,564 | 1.2× |
| Niedersachsen | 49,766 | 0.91× |
| Sachsen | 27,801 | 1.01× |
| Rheinland-Pfalz | 26,918 | 0.95× |
| Berlin | 26,442 | 1.05× |
| Schleswig-Holstein | 20,979 | 1.04× |
| Brandenburg | 17,153 | 0.98× |
| Sachsen-Anhalt | 14,012 | 0.96× |
| Hamburg | 12,755 | 1× |
| Thüringen | 11,877 | 0.83× |
| Mecklenburg-Vorpommern | 9,582 | 0.89× |
| Saarland | 6,217 | 0.9× |
| Bremen | 5,217 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jackie Chan | 25.49× | Movies & TV |
| Rakuten | 16.1× | Shopping |
| Allkpop | 18.86× | Music & Radio |
| IU (singer) | 18.45× | Music & Radio |
| BTS | 10.45× | Music & Radio |
| Korean drama | 10.13× | Movies & TV |
| J-pop | 11.83× | Music & Radio |
| Gong Yoo | 24.06× | Movies & TV |
| Ariana Grande | 6.25× | Music & Radio |
| JACK & JONES | 17.72× | Fashion & Accessoires |
| Anime convention | 5.06× | Literature |
| Livemusic | 3.36× | Music & Radio |
| Anime and manga fandom | 4.21× | Literature |
| Batman | 2.55× | Movies & TV |
| Harry Potter | 1.64× | Movies & TV |
| Webcomic | 5.4× | Literature |
| Monsta X | 38.77× | Music & Radio |
| Song Hye-kyo | 20× | Fashion & Accessoires |
| Natural foods | 3.74× | Food & Beverages |
| Koreaboo | 24.96× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.14 |
| LGBTQ+ Identity | OPEN | 1.11 |
| Price Sensitivity | PREMIUM | 1.11 |
| Urban Lifestyle | OPEN | 1.1 |
| Travelling | THRILL | 1.04 |
| Mindfulness | BALANCE | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 29.0% |
| United States | 14.8% |
| Brazil | 6.8% |
See Enhypen audiences in other countries
More Music & Radio audiences in Germany
- Thalia (23,793,000)
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- Sydney Sweeney (8,044,933)
- Roland Kaiser (7,492,433)
- Thomas Gottschalk (7,419,238)
Frequently asked questions
How many fans does Enhypen have in Germany?
Enhypen has an estimated audience of 562,914 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Enhypen fans?
61.9% of Enhypen fans are female, 38.1% are male, with an average age of 30.4 years.
Which brands do Enhypen fans like most?
Enhypen fans show strongest brand affinity for Jackie Chan (25.49×), Rakuten (16.1×), and Allkpop (18.86×) over the country average.
Where do Enhypen fans live in Germany?
Enhypen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 147,487), Bayern (reach 87,194), and Baden-Württemberg (reach 78,972). These three regions account for the largest share of the active audience.
What other brands do Enhypen fans also like?
Beyond Enhypen itself, the audience over-indexes on Rakuten (16.1×), Allkpop (18.86×), IU (singer) (18.45×), and BTS (10.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Enhypen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.