Webcomic Audience in Germany

Webcomic has an estimated audience of 2,555,668 people in Germany. 53.9% are female, 46.1% are male, average age 32.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Potter, Euphoria, Borussia Dortmund, Crunchyroll, BTS.
The average Webcomic fan in Germany is 32.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Potter, Euphoria, Borussia Dortmund, with strongest over-indexing on Harry Potter (3.49× the country average). Demographically, the Webcomic audience skews balanced with an average age of 32.7, and over-indexes on personality traits such as Sustainability, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Webcomic fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 32.7 |
| Estimated audience size | 2,555,668 |
Audience persona
The typical Webcomic fan in Germany is balanced, around 32.7 years old, with strong Sustainability tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 591,436 | 1.06× |
| Bayern | 400,086 | 0.97× |
| Baden-Württemberg | 318,958 | 0.91× |
| Niedersachsen | 263,487 | 1.06× |
| Hessen | 233,771 | 1.2× |
| Berlin | 132,221 | 1.16× |
| Rheinland-Pfalz | 126,179 | 0.99× |
| Sachsen | 109,794 | 0.88× |
| Schleswig-Holstein | 94,245 | 1.03× |
| Brandenburg | 83,862 | 1.06× |
| Sachsen-Anhalt | 55,209 | 0.83× |
| Hamburg | 52,094 | 0.9× |
| Thüringen | 45,793 | 0.7× |
| Mecklenburg-Vorpommern | 41,812 | 0.86× |
| Saarland | 33,521 | 1.07× |
| Bremen | 28,948 | 1.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 3.49× | Movies & TV |
| Euphoria | 3.26× | Movies & TV |
| Borussia Dortmund | 1.53× | Sports |
| Crunchyroll | 6× | Games |
| BTS | 6.96× | Music & Radio |
| Yahoo!ショッピング | 2.71× | |
| romantic comedies | 6.76× | Movies & TV |
| One Piece | 4.09× | Movies & TV |
| Anime convention | 4.1× | Literature |
| Pokémon | 3.65× | Games |
| Labubu | 4.77× | Kids & Family |
| TikTok | 1.61× | Internet & Social Media |
| Adventure game | 2.88× | Games |
| Game of Thrones | 2.57× | Movies & TV |
| Gala | 1.99× | News |
| Black cat | 3.63× | Pets & Animals |
| Twitch | 2.52× | Games |
| Anime and manga fandom | 3.28× | Literature |
| Action figure | 4.51× | Kids & Family |
| KPop Demon Hunters | 2.92× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.78 |
| Pet Ownership | JOY | 1.52 |
| Urban Lifestyle | OPEN | 1.46 |
| LGBTQ+ Identity | OPEN | 1.31 |
| DIY Mentality | THRILL | 1.15 |
| Early Adopter Mentality | POWER | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 27.2% |
| United States | 18.7% |
| South Korea | 4.9% |
See Webcomic audiences in other countries
More Literature audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Webcomic have in Germany?
Webcomic has an estimated audience of 2,555,668 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Webcomic fans?
53.9% of Webcomic fans are female, 46.1% are male, with an average age of 32.7 years.
Which brands do Webcomic fans like most?
Webcomic fans show strongest brand affinity for Harry Potter (3.49×), Euphoria (3.26×), and Borussia Dortmund (1.53×) over the country average.
Where do Webcomic fans live in Germany?
Webcomic fans in Germany are most concentrated in Nordrhein-Westfalen (reach 591,436), Bayern (reach 400,086), and Baden-Württemberg (reach 318,958). These three regions account for the largest share of the active audience.
What other brands do Webcomic fans also like?
Beyond Webcomic itself, the audience over-indexes on Euphoria (3.26×), Borussia Dortmund (1.53×), Crunchyroll (6×), and BTS (6.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Webcomic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.