Hallmark Movies Audience in United States

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Hallmark Movies has an estimated audience of 636,241 people in United States. 74.9% are female, 25.1% are male, average age 38.3. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Minnesota, Elsword, Vocal harmony, JDSU.

The average Hallmark Movies fan in United States is 38.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Minnesota, Elsword, with strongest over-indexing on Historic site (5.08× the country average). Demographically, the Hallmark Movies audience skews more female with an average age of 38.3, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of Hallmark Movies fans

Demographic split for Hallmark Movies audience in United States
MetricValue
Female74.9%
Male25.1%
Average age38.3
Estimated audience size636,241

Audience persona

The typical Hallmark Movies fan in United States is more female, around 38.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Hallmark Movies in United States
RegionReachAffinity
California58,9810.84×
Texas49,6930.91×
Florida36,9540.86×
New York31,2250.88×
Pennsylvania21,9441.02×
Illinois19,8430.94×
Georgia19,7701.01×
North Carolina19,6541.03×
Ohio19,1320.98×
Michigan16,4590.99×
Virginia15,2740.99×
Tennessee14,1971.11×
New Jersey13,7100.85×
Missouri12,7681.24×
Washington12,2890.96×
Arizona12,2860.95×
Indiana11,8821.02×
Massachusetts9,9160.79×
Wisconsin9,5491×
South Carolina9,5110.99×
Alabama9,2391.04×
Utah9,0721.59×
Colorado9,0120.9×
Maryland8,8680.81×
Louisiana8,5751.05×
Minnesota8,4920.93×
Kentucky8,1531.02×
Oregon8,0951.11×
Oklahoma7,7881.1×
Kansas7,1151.42×
Connecticut6,5081.02×
Iowa6,2341.19×
Arkansas5,6611.08×
Mississippi5,0810.97×
Nevada4,5810.74×
Idaho4,4401.39×
West Virginia3,2901.11×
Nebraska3,1490.99×
Hawaii3,0961.13×
New Mexico2,6560.83×
New Hampshire2,4550.98×
Maine2,2510.99×
Montana2,1361.21×
Rhode Island1,9390.96×
South Dakota1,5321.04×
Delaware1,4140.81×
North Dakota1,2430.95×
Alaska1,1220.82×
Washington, District of Columbia1,1170.58×
Vermont1,0170.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hallmark Movies audience
BrandAffinityCategory
Historic site5.08×Arts & Culture
Minnesota1.89×Travel & Leisure
Elsword17.2×Games
Vocal harmony4.76×Music & Radio
JDSU2.95×Business & Career
Home staging5.03×Home & Garden
Whataburger1.6×Food & Beverages
Grinch3.64×Movies & TV
Jaws4.55×Movies & TV
Jingoism1.74×Politics & Society
College of the Holy Cross11.21×Business & Career
Google Photos1.76×Technology & Electronics
Jesse Plemons2.4×Movies & TV
Nebraska Cornhuskers football2.21×Sports
Steampunk3×Fashion & Accessoires
Fairy godmother4.05×Literature
Mathcore4.33×Music & Radio
Goop2.75×Internet & Social Media
Glossier2.72×Beauty & Wellness
Nipsey Hussle2.98×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hallmark Movies audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.52
PatriotismCONSERVATISM1.63
TraditionCONSERVATISM1.37
SpiritualityBALANCE1.22
Family OrientationCONSERVATISM1.19
Social Media UsageJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for Hallmark Movies
CountryShare
United States47.5%
Japan5.3%
India3.6%

See Hallmark Movies audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Hallmark Movies have in United States?

Hallmark Movies has an estimated audience of 636,241 people in United States, concentrated in California and Texas.

What is the gender split and age of Hallmark Movies fans?

74.9% of Hallmark Movies fans are female, 25.1% are male, with an average age of 38.3 years.

Which brands do Hallmark Movies fans like most?

Hallmark Movies fans show strongest brand affinity for Historic site (5.08×), Minnesota (1.89×), and Elsword (17.2×) over the country average.

Where do Hallmark Movies fans live in United States?

Hallmark Movies fans in United States are most concentrated in California (reach 58,981), Texas (reach 49,693), and Florida (reach 36,954). These three regions account for the largest share of the active audience.

What other brands do Hallmark Movies fans also like?

Beyond Hallmark Movies itself, the audience over-indexes on Minnesota (1.89×), Elsword (17.2×), Vocal harmony (4.76×), and JDSU (2.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hallmark Movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.