Rascasse Audience Intelligence

Hallmark Movies Audience in United States

A data profile of the people who buy, follow and care about Hallmark Movies in United States — modelled from more than twelve digital signal sources. Hallmark Movies has an estimated audience of 643,174 people in United States.

#358among TV Channel in United States#5873in Movies & TV

The average Hallmark Movies fan in United States is 38.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Gene Simmons, Heartland (Canadian TV series), Judy Garland, with strongest over-indexing on Gene Simmons (34.56× the country average).

Demographically, the Hallmark Movies audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hallmark Movies fan in United States is more female, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for Gene Simmons.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hallmark Movies profile in United States.

Audience size
643K
in United States
Gender
74.9%♀
25.1% male
Age
38.3
average years
Country rank
#31497
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Hallmark Movies

74.9% are female, 25.1% are male, average age 38.3.

Fig. 02

Gender split

74.9%
Female
25.1%
Male
Demographic split for Hallmark Movies audience in United States
MetricValue
Female74.9%
Male25.1%
Average age38.3
Estimated audience size643,174
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Hallmark Movies audience in United States
Age bracketShare%
16-1925%
20-2916%
30-3918%
40-4921%
50+19%
Fig. 04

Worldwide distribution

47.6%

of the worldwide Hallmark Movies audience comes from United States.

Worldwide audience distribution share by country for Hallmark Movies
CountryShare
United States47.6%
Japan5.2%
India3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hallmark Movies audience in United States is strongest.

Fig. 05

Top regions by affinity

Hallmark Movies fans by region: top regions in United States
#RegionReachAffinity×
01Utah~8K1.43×
02Idaho~4K1.35×
03Kansas~6K1.26×
04Montana~2K1.24×
05Iowa~6K1.19×
06Missouri~10K1.18×
07West Virginia~3K1.16×
08South Dakota~2K1.12×
09Tennessee~10K1.10×
10Kentucky~9K1.09×
11Arkansas~6K1.09×
12Nebraska~3K1.08×
13Wisconsin~10K1.07×
14Oregon~8K1.06×
15Hawaii~3K1.06×
16North Carolina~20K1.05×
17Pennsylvania~20K1.04×
18Alabama~9K1.04×
19Oklahoma~7K1.04×
20Maine~2K1.04×
21Rhode Island~2K1.03×
22Indiana~10K1.02×
23Mississippi~5K1.02×
24New Hampshire~3K1.02×
25North Dakota~1K1.02×
26South Carolina~10K1.00×
27Louisiana~8K1.00×
28Ohio~20K0.99×
29Minnesota~9K0.98×
30Connecticut~6K0.98×
31Michigan~20K0.97×
32Vermont~1K0.97×
33Virginia~10K0.95×
34Georgia~20K0.94×
35Illinois~20K0.91×
36Arizona~10K0.91×
37Washington~10K0.91×
38Delaware~2K0.91×
39Alaska~1K0.90×
40Colorado~9K0.87×
41Florida~40K0.86×
42Texas~50K0.85×
43New York~30K0.85×
44Maryland~9K0.84×
45New Jersey~10K0.83×
46New Mexico~3K0.83×
47Massachusetts~10K0.81×
48California~60K0.79×
49Nevada~5K0.75×
50Washington, District of Columbia~1K0.64×
Fig. 06

Affinity by region

Affinity by region — Hallmark Movies, United States
0.64×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hallmark Movies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hallmark Movies audience
#·InterestCategoryAffinity×
01Matthew Gray GublerFashion & Accessoires40.43×
02Heartland (Canadian TV series)Movies & TV34.74×
03Gene SimmonsMusic & Radio34.56×
04Teresa PalmerMovies & TV31.95×
05Hacksaw RidgeMovies & TV31.78×
06Roseanne BarrMovies & TV31.26×
07Melissa Joan HartMovies & TV29.67×
08OrphanKids & Family27.12×
09Luther (TV series)Movies & TV26.75×
10Judy GarlandMovies & TV25.69×
11Kate BushMusic & Radio21.72×
12Nathan FillionMovies & TV18.44×
13Tori KellyMusic & Radio18.43×
14Ming-Na WenMovies & TV15.66×
15Kelsey GrammerMovies & TV15.13×
16Candace Cameron BureMovies & TV12.99×
17Kat DenningsMovies & TV11.08×
18Mariska HargitayMovies & TV10.48×
19Alison BrieMovies & TV10.34×
20Raising Cane's Chicken FingersFood & Beverages6.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hallmark Movies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hallmark Movies audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.55×
Convenience OrientationPREMIUM1.61×
TraditionCONSERVATISM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hallmark Movies audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.80×
Pet OwnershipJOY0.84×
Risk AppetiteTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hallmark Movies have in United States?

Hallmark Movies has an estimated audience of 643,174 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hallmark Movies fans?

74.9% of Hallmark Movies fans are female, 25.1% are male, with an average age of 38.3 years.

03

Which brands do Hallmark Movies fans like most?

Hallmark Movies fans show strongest brand affinity for Gene Simmons (34.56×), Heartland (Canadian TV series) (34.74×), and Judy Garland (25.69×) over the country average.

04

Where do Hallmark Movies fans live in United States?

Hallmark Movies fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Hallmark Movies fans also like?

Beyond Hallmark Movies itself, the audience over-indexes on Heartland (Canadian TV series) (34.74×), Judy Garland (25.69×), Hacksaw Ridge (31.78×), and Matthew Gray Gubler (40.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Hallmark Movies audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hallmark Movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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