Rascasse Audience Intelligence

Tori Kelly Audience in United States

A data profile of the people who buy, follow and care about Tori Kelly in United States — modelled from more than twelve digital signal sources. Tori Kelly has an estimated audience of 1,738,840 people in United States.

#246among Singer-songwriter in United States#3040among Person in United States#1836in Music & Radio

The average Tori Kelly fan in United States is 40.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include England cricket team, Classical antiquity, Brian Johnson, with strongest over-indexing on England cricket team (52.54× the country average).

Demographically, the Tori Kelly audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tori Kelly fan in United States is more female, around 40.7 years old, with strong Community Orientation tendencies and a notable affinity for England cricket team.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tori Kelly profile in United States.

Audience size
1.7M
in United States
Gender
62.8%♀
37.2% male
Age
40.7
average years
Country rank
#15869
Person in United States
Fig. 01

Search interest · 12-month trend

+89%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tori Kelly fans

62.8% are female, 37.2% are male, average age 40.7.

Fig. 02

Gender split

62.8%
Female
37.2%
Male
Demographic split for Tori Kelly audience in United States
MetricValue
Female62.8%
Male37.2%
Average age40.7
Estimated audience size1,738,840
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Tori Kelly audience in United States
Age bracketShare%
16-1922%
20-2914%
30-3916%
40-4920%
50+27%
Fig. 04

Worldwide distribution

54.6%

of the worldwide Tori Kelly audience comes from United States.

Worldwide audience distribution share by country for Tori Kelly
CountryShare
United States54.6%
United Kingdom5.1%
Brazil4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tori Kelly audience in United States is strongest.

Fig. 05

Top regions by affinity

Tori Kelly fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~20K1.33×
02Tennessee~40K1.26×
03Utah~20K1.18×
04Idaho~9K1.18×
05Arkansas~10K1.17×
06North Carolina~50K1.15×
07Alabama~20K1.14×
08Georgia~50K1.11×
09Mississippi~10K1.10×
10Nebraska~8K1.10×
11Hawaii~7K1.10×
12Texas~100K1.08×
13South Carolina~20K1.08×
14Virginia~40K1.07×
15Indiana~30K1.07×
16Arizona~30K1.06×
17Kentucky~20K1.06×
18Washington~30K1.05×
19Ohio~50K1.04×
20Wisconsin~20K1.04×
21Maryland~30K1.03×
22Missouri~20K1.03×
23California~200K1.02×
24Pennsylvania~50K1.02×
25Louisiana~20K1.02×
26Michigan~40K1.01×
27Colorado~20K1.01×
28Delaware~4K1.01×
29New Jersey~40K1.00×
30Montana~4K1.00×
31Oregon~20K0.99×
32New Mexico~7K0.99×
33Illinois~50K0.97×
34Minnesota~20K0.97×
35Iowa~10K0.97×
36Kansas~10K0.97×
37Nevada~10K0.96×
38West Virginia~6K0.94×
39Florida~90K0.93×
40New Hampshire~5K0.93×
41Connecticut~10K0.91×
42New York~70K0.88×
43South Dakota~3K0.88×
44Alaska~3K0.87×
45North Dakota~3K0.87×
46Wyoming~2K0.87×
47Massachusetts~20K0.83×
48Maine~4K0.83×
49Rhode Island~4K0.80×
50Washington, District of Columbia~3K0.73×
Fig. 06

Affinity by region

Affinity by region — Tori Kelly, United States
0.73×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tori Kelly audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tori Kelly audience
#·InterestCategoryAffinity×
01England cricket teamSports52.54×
02Brian JohnsonMusic & Radio26.16×
03Living historyTopic23.10×
04When Calls the Heart (TV series)Movies & TV17.21×
05family filmsMovies & TV14.17×
06Classical antiquityPolitics & Society12.12×
07Texas Christian UniversityBusiness & Career10.44×
08Arts and musicArts & Culture1.98×
09Outdoor recreationSports1.94×
10SportsSports1.93×
11MusicBusiness & Career1.92×
12FoodFood & Beverages1.89×
13EntertainmentMovies & TV1.89×
14PetsPets & Animals1.87×
15MoviesMovies & TV1.84×
16ReadingLiterature1.83×
17Consumer electronicsTechnology & Electronics1.83×
18Food and drinkFood & Beverages1.80×
19Live eventsMusic & Radio1.77×
20GamesGames1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tori Kelly audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tori Kelly audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.65×
Convenience OrientationPREMIUM1.52×
IndividualismJOY1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tori Kelly audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.65×
Risk AppetiteTHRILL0.74×
Social Media UsageJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tori Kelly have in United States?

Tori Kelly has an estimated audience of 1,738,840 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tori Kelly fans?

62.8% of Tori Kelly fans are female, 37.2% are male, with an average age of 40.7 years.

03

Which brands do Tori Kelly fans like most?

Tori Kelly fans show strongest brand affinity for England cricket team (52.54×), Classical antiquity (12.12×), and Brian Johnson (26.16×) over the country average.

04

Where do Tori Kelly fans live in United States?

Tori Kelly fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Tori Kelly fans also like?

Beyond Tori Kelly itself, the audience over-indexes on Classical antiquity (12.12×), Brian Johnson (26.16×), Arts and music (1.98×), and Music (1.92×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tori Kelly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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