Tori Kelly Audience in United States

Tori Kelly logo

Tori Kelly has an estimated audience of 1,456,820 people in United States. 62.8% are female, 37.2% are male, average age 40.7. Top regions: California, Texas, Florida. Top brand affinities: England cricket team, Brian Johnson, Classical antiquity, Arts and music, Music.

The average Tori Kelly fan in United States is 40.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include England cricket team, Brian Johnson, Classical antiquity, with strongest over-indexing on England cricket team (52.54× the country average). Demographically, the Tori Kelly audience skews more female with an average age of 40.7, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Tori Kelly fans

Demographic split for Tori Kelly audience in United States
MetricValue
Female62.8%
Male37.2%
Average age40.7
Estimated audience size1,456,820

Audience persona

The typical Tori Kelly fan in United States is more female, around 40.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for England cricket team.

Top regions in United States

Top regions ranked by reach for Tori Kelly in United States
RegionReachAffinity
California175,3801.09×
Texas135,5841.08×
Florida93,2970.95×
New York70,7620.87×
Georgia50,4571.12×
Pennsylvania50,3001.03×
North Carolina49,9611.14×
Ohio48,7971.09×
Illinois48,0850.99×
Michigan39,4021.03×
Virginia38,0431.07×
New Jersey36,6850.99×
Tennessee35,9771.23×
Arizona33,1061.11×
Washington32,9131.13×
Indiana28,8801.09×
Maryland24,9781×
Colorado24,7241.08×
South Carolina24,1891.1×
Missouri24,0671.02×
Massachusetts23,6660.82×
Wisconsin23,1791.06×
Alabama22,7911.12×
Oklahoma21,4901.33×
Minnesota20,5100.98×
Kentucky19,8361.09×
Louisiana18,5620.99×
Oregon17,5691.05×
Utah16,4991.26×
Nevada14,0000.99×
Connecticut12,8090.88×
Arkansas12,7581.06×
Mississippi12,3601.03×
Iowa11,4220.95×
Kansas10,8960.95×
Idaho9,0441.24×
Nebraska8,3821.15×
New Mexico7,1340.98×
Hawaii6,5881.05×
West Virginia6,2380.92×
New Hampshire5,3310.93×
Maine4,3300.83×
Montana4,1281.02×
Delaware3,6540.91×
Rhode Island3,5070.76×
Washington, District of Columbia2,9650.68×
South Dakota2,6560.79×
Alaska2,4660.79×
North Dakota2,2930.77×
Wyoming1,8020.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tori Kelly audience
BrandAffinityCategory
England cricket team52.54×Sports
Brian Johnson26.16×Music & Radio
Classical antiquity12.12×Politics & Society
Arts and music1.98×Arts & Culture
Music1.92×Business & Career
Sports1.93×Sports
family films14.17×Movies & TV
Food and drink1.8×Food & Beverages
Food1.89×Food & Beverages
Living history23.1×
Movies1.84×Movies & TV
Reading1.83×Literature
Outdoor recreation1.94×Sports
Consumer electronics1.83×Technology & Electronics
Entertainment1.89×Movies & TV
Pets1.87×Pets & Animals
When Calls the Heart (TV series)17.21×Movies & TV
Live events1.77×Music & Radio
Texas Christian University10.44×Business & Career
Games1.72×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tori Kelly audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.68
SustainabilityBALANCE1.31
Early Adopter MentalityPOWER1.29
Social Media UsageJOY1.24
Healthy LifestyleBALANCE1.23
Community OrientationOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for Tori Kelly
CountryShare
United States50.1%
United Kingdom5.4%
Germany4.9%

See Tori Kelly audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Tori Kelly have in United States?

Tori Kelly has an estimated audience of 1,456,820 people in United States, concentrated in California and Texas.

What is the gender split and age of Tori Kelly fans?

62.8% of Tori Kelly fans are female, 37.2% are male, with an average age of 40.7 years.

Which brands do Tori Kelly fans like most?

Tori Kelly fans show strongest brand affinity for England cricket team (52.54×), Brian Johnson (26.16×), and Classical antiquity (12.12×) over the country average.

Where do Tori Kelly fans live in United States?

Tori Kelly fans in United States are most concentrated in California (reach 175,380), Texas (reach 135,584), and Florida (reach 93,297). These three regions account for the largest share of the active audience.

What other brands do Tori Kelly fans also like?

Beyond Tori Kelly itself, the audience over-indexes on Brian Johnson (26.16×), Classical antiquity (12.12×), Arts and music (1.98×), and Music (1.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tori Kelly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.