Rascasse Audience Intelligence

When Calls the Heart (TV series) Audience in United States

A data profile of the people who buy, follow and care about When Calls the Heart (TV series) in United States — modelled from more than twelve digital signal sources. When Calls the Heart (TV series) has an estimated audience of 1,636,899 people in United States.

#1090among Movie / TV Show / Series in United States#2710in Movies & TV

The average When Calls the Heart (TV series) fan in United States is 43.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include QVC, Lacey Chabert, Christopher Guest, with strongest over-indexing on QVC (10.34× the country average).

Demographically, the When Calls the Heart (TV series) audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical When Calls the Heart (TV series) fan in United States is more female, around 43.9 years old, with strong Family Orientation tendencies and a notable affinity for QVC.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the When Calls the Heart (TV series) profile in United States.

Audience size
1.6M
in United States
Gender
74.1%♀
25.9% male
Age
43.9
average years
Country rank
#16618
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of When Calls the Heart (TV series) viewers

74.1% are female, 25.9% are male, average age 43.9.

Fig. 02

Gender split

74.1%
Female
25.9%
Male
Demographic split for When Calls the Heart (TV series) audience in United States
MetricValue
Female74.1%
Male25.9%
Average age43.9
Estimated audience size1,636,899
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the When Calls the Heart (TV series) audience in United States
Age bracketShare%
16-1914%
20-2912%
30-3917%
40-4923%
50+33%
Fig. 04

Worldwide distribution

69.6%

of the worldwide When Calls the Heart (TV series) audience comes from United States.

Worldwide audience distribution share by country for When Calls the Heart (TV series)
CountryShare
United States69.6%
Canada7.5%
Australia3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the When Calls the Heart (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

When Calls the Heart (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~10K1.65×
02Idaho~10K1.51×
03Kentucky~30K1.37×
04Arkansas~20K1.37×
05Tennessee~40K1.35×
06Missouri~30K1.30×
07Alabama~30K1.30×
08Oklahoma~20K1.27×
09Indiana~40K1.25×
10South Dakota~5K1.25×
11Utah~20K1.24×
12Ohio~60K1.23×
13South Carolina~30K1.22×
14Kansas~20K1.22×
15Montana~5K1.22×
16Iowa~20K1.21×
17North Dakota~4K1.18×
18Wyoming~3K1.17×
19Mississippi~20K1.16×
20Wisconsin~30K1.12×
21North Carolina~50K1.10×
22Maine~6K1.10×
23Pennsylvania~60K1.09×
24Michigan~50K1.08×
25Nebraska~9K1.06×
26New Hampshire~7K1.03×
27Minnesota~20K1.02×
28Louisiana~20K0.98×
29Oregon~20K0.98×
30Virginia~40K0.93×
31Vermont~3K0.91×
32Delaware~4K0.88×
33Alaska~3K0.88×
34Georgia~40K0.85×
35Washington~30K0.85×
36Arizona~30K0.84×
37Rhode Island~4K0.83×
38Florida~90K0.79×
39Illinois~40K0.78×
40Colorado~20K0.78×
41Connecticut~10K0.75×
42New Mexico~6K0.75×
43Texas~100K0.69×
44Massachusetts~20K0.68×
45Maryland~20K0.68×
46New Jersey~20K0.58×
47Nevada~9K0.58×
48New York~50K0.57×
49Hawaii~4K0.57×
50California~90K0.53×
Fig. 06

Affinity by region

Affinity by region — When Calls the Heart (TV series), United States
0.53×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the When Calls the Heart (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for When Calls the Heart (TV series) audience
#·InterestCategoryAffinity×
01Melissa Joan HartMovies & TV25.02×
02Christopher GuestMovies & TV24.15×
03Lacey ChabertMovies & TV23.00×
04Gene SimmonsMusic & Radio20.23×
05Hacksaw RidgeMovies & TV18.70×
06Roseanne BarrMovies & TV17.58×
07Tori KellyMusic & Radio17.21×
08Judy GarlandMovies & TV13.74×
09Candace Cameron BureMovies & TV12.34×
10QVCMovies & TV10.34×
11Hallmark ChannelMovies & TV8.44×
12Weather forecastingHome & Garden7.69×
13FedExBusiness & Career4.95×
14Discount storesShopping4.46×
15PinterestInternet & Social Media3.74×
16Mortgage loansBusiness & Career3.51×
17Shopping mallsShopping3.51×
18Planet FitnessSports3.33×
19McDonald'sFood & Beverages2.96×
20FurnitureHome & Garden2.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the When Calls the Heart (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by When Calls the Heart (TV series) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.06×
Convenience OrientationPREMIUM1.99×
PatriotismCONSERVATISM1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by When Calls the Heart (TV series) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
Design AffinityPREMIUM0.75×
Risk AppetiteTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does When Calls the Heart (TV series) have in United States?

When Calls the Heart (TV series) has an estimated audience of 1,636,899 people in United States, concentrated in Texas and California.

02

What is the gender split and age of When Calls the Heart (TV series) viewers?

74.1% of When Calls the Heart (TV series) fans are female, 25.9% are male, with an average age of 43.9 years.

03

Which brands do When Calls the Heart (TV series) fans like most?

When Calls the Heart (TV series) fans show strongest brand affinity for QVC (10.34×), Lacey Chabert (23×), and Christopher Guest (24.15×) over the country average.

04

Where do When Calls the Heart (TV series) fans live in United States?

When Calls the Heart (TV series) fans in United States are most concentrated in Texas (reach ~100K), California (reach ~90K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do When Calls the Heart (TV series) fans also like?

Beyond When Calls the Heart (TV series) itself, the audience over-indexes on Lacey Chabert (23×), Christopher Guest (24.15×), Gene Simmons (20.23×), and Melissa Joan Hart (25.02×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for When Calls the Heart (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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