When Calls the Heart (TV series) Audience in United States

When Calls the Heart (TV series) logo

When Calls the Heart (TV series) has an estimated audience of 1,617,169 people in United States. 74.1% are female, 25.9% are male, average age 43.9. Top regions: Texas, California, Florida. Top brand affinities: Whataburger, Jaws, Nebraska Cornhuskers football, Jesse Plemons, UK garage.

The average When Calls the Heart (TV series) fan in United States is 43.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Whataburger, Jaws, Nebraska Cornhuskers football, with strongest over-indexing on Whataburger (1.59× the country average). Demographically, the When Calls the Heart (TV series) audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama

Demographics of When Calls the Heart (TV series) fans

Demographic split for When Calls the Heart (TV series) audience in United States
MetricValue
Female74.1%
Male25.9%
Average age43.9
Estimated audience size1,617,169

Audience persona

The typical When Calls the Heart (TV series) fan in United States is more female, around 43.9 years old, with strong Risk Appetite tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for When Calls the Heart (TV series) in United States
RegionReachAffinity
Texas101,7750.73×
California99,2480.56×
Florida89,4820.82×
Ohio62,3961.25×
Pennsylvania61,3831.13×
North Carolina57,0811.17×
New York53,3030.59×
Michigan47,7531.13×
Tennessee45,3181.4×
Georgia44,3150.89×
Illinois44,2730.82×
Indiana38,3701.3×
Virginia37,6420.96×
Missouri35,0181.34×
South Carolina30,0041.23×
Alabama28,9881.28×
Washington28,5420.88×
Kentucky28,4731.4×
Arizona27,9920.85×
Wisconsin27,2301.12×
New Jersey24,4090.59×
Minnesota23,7751.03×
Oklahoma23,1031.29×
Massachusetts22,6180.71×
Colorado21,0870.83×
Louisiana20,3180.97×
Maryland18,8380.68×
Arkansas18,6351.4×
Oregon18,4290.99×
Utah18,2911.26×
Iowa16,2591.22×
Kansas15,4491.21×
Mississippi15,0851.13×
Connecticut12,4170.77×
Idaho12,2081.51×
West Virginia11,8551.57×
Nevada9,2450.59×
Nebraska8,6451.07×
New Hampshire6,4721.02×
Maine6,1151.06×
New Mexico5,6180.69×
Montana5,0711.13×
South Dakota4,5021.2×
Rhode Island4,0100.78×
North Dakota3,8061.15×
Delaware3,7470.84×
Hawaii3,7430.54×
Alaska2,6810.77×
Wyoming2,6081.09×
Vermont2,4220.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for When Calls the Heart (TV series) audience
BrandAffinityCategory
Whataburger1.59×Food & Beverages
Jaws4.22×Movies & TV
Nebraska Cornhuskers football2.33×Sports
Jesse Plemons2.22×Movies & TV
UK garage3.39×Music & Radio
KSTP-TV4.27×Movies & TV
Staycation1.77×Home & Garden
JDSU1.6×Business & Career
Nipsey Hussle3.02×Music & Radio
Riedel (glass manufacturer)11.18×Home & Garden
Vicky Kaushal5.95×Movies & TV
Hocus Pocus1.92×Movies & TV
Home staging2.05×Home & Garden
Isla Holbox9.46×Travel & Leisure
Queens College, City University of New York2.67×Business & Career
WFTS-TV2.21×Movies & TV
Glossier1.92×Beauty & Wellness
Non-celiac gluten sensitivity4.04×Health
Voltron: Legendary Defender5.59×Movies & TV
Voter registration1.65×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by When Calls the Heart (TV series) audience
TraitClusterScore
Risk AppetiteTHRILL1.73
Luxury OrientationPREMIUM1.62
Price SensitivityPREMIUM1.3
CreativityOPEN1.26
SpiritualityBALANCE1.19
Family OrientationCONSERVATISM1.15

Worldwide distribution

Worldwide audience distribution share by country for When Calls the Heart (TV series)
CountryShare
United States70.3%
Canada7.6%
Australia3.2%

See When Calls the Heart (TV series) audiences in other countries

More Drama audiences in United States

Frequently asked questions

How many fans does When Calls the Heart (TV series) have in United States?

When Calls the Heart (TV series) has an estimated audience of 1,617,169 people in United States, concentrated in Texas and California.

What is the gender split and age of When Calls the Heart (TV series) fans?

74.1% of When Calls the Heart (TV series) fans are female, 25.9% are male, with an average age of 43.9 years.

Which brands do When Calls the Heart (TV series) fans like most?

When Calls the Heart (TV series) fans show strongest brand affinity for Whataburger (1.59×), Jaws (4.22×), and Nebraska Cornhuskers football (2.33×) over the country average.

Where do When Calls the Heart (TV series) fans live in United States?

When Calls the Heart (TV series) fans in United States are most concentrated in Texas (reach 101,775), California (reach 99,248), and Florida (reach 89,482). These three regions account for the largest share of the active audience.

What other brands do When Calls the Heart (TV series) fans also like?

Beyond When Calls the Heart (TV series) itself, the audience over-indexes on Jaws (4.22×), Nebraska Cornhuskers football (2.33×), Jesse Plemons (2.22×), and UK garage (3.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for When Calls the Heart (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.