Rascasse Audience Intelligence

Hallmark Channel Audience in United States

A data profile of the people who buy, follow and care about Hallmark Channel in United States — modelled from more than twelve digital signal sources. Hallmark Channel has an estimated audience of 8,140,586 people in United States.

#48among TV Channel in United States#354in Movies & TV

The average Hallmark Channel fan in United States is 46.4 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Pennsylvania, New York.

Top brand affinities include Hobby Lobby, Diane Keaton, Kohl's, with strongest over-indexing on Hobby Lobby (2.54× the country average).

Demographically, the Hallmark Channel audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hallmark Channel fan in United States is more female, around 46.4 years old, with strong Community Orientation tendencies and a notable affinity for Hobby Lobby.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hallmark Channel profile in United States.

Audience size
8.1M
in United States
Gender
78.3%♀
21.7% male
Age
46.4
average years
Country rank
#4365
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Hallmark Channel

78.3% are female, 21.7% are male, average age 46.4.

Fig. 02

Gender split

78.3%
Female
21.7%
Male
Demographic split for Hallmark Channel audience in United States
MetricValue
Female78.3%
Male21.7%
Average age46.4
Estimated audience size8,140,586
Fig. 03

Age distribution

Ø 46.4
average years
Age distribution of the Hallmark Channel audience in United States
Age bracketShare%
16-198%
20-2911%
30-3917%
40-4925%
50+39%
Fig. 04

Worldwide distribution

83.9%

of the worldwide Hallmark Channel audience comes from United States.

Worldwide audience distribution share by country for Hallmark Channel
CountryShare
United States83.9%
Canada3.5%
United Kingdom2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hallmark Channel audience in United States is strongest.

Fig. 05

Top regions by affinity

Hallmark Channel fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~200K1.74×
02West Virginia~60K1.72×
03Pennsylvania~500K1.65×
04Ohio~400K1.58×
05Maine~40K1.52×
06New Hampshire~50K1.49×
07Delaware~30K1.41×
08South Carolina~200K1.34×
09Iowa~90K1.34×
10Michigan~300K1.32×
11Minnesota~100K1.28×
12North Dakota~20K1.28×
13Indiana~200K1.27×
14Connecticut~100K1.24×
15Kentucky~100K1.19×
16Rhode Island~30K1.16×
17Massachusetts~200K1.14×
18North Carolina~300K1.12×
19New Jersey~200K1.11×
20Missouri~100K1.11×
21Vermont~20K1.10×
22Maryland~100K1.04×
23Alabama~100K1.04×
24South Dakota~20K1.03×
25Tennessee~200K1.01×
26Nebraska~40K1.01×
27Florida~500K0.97×
28Kansas~60K0.97×
29Illinois~300K0.92×
30Virginia~200K0.92×
31New York~400K0.91×
32Montana~20K0.90×
33Louisiana~90K0.89×
34Arkansas~60K0.86×
35Mississippi~60K0.85×
36Idaho~30K0.85×
37Georgia~200K0.76×
38Oklahoma~70K0.75×
39Colorado~80K0.66×
40Arizona~100K0.62×
41Utah~40K0.62×
42Oregon~60K0.61×
43Washington~100K0.60×
44Nevada~50K0.59×
45Alaska~10K0.59×
46Texas~400K0.55×
47New Mexico~20K0.52×
48Hawaii~20K0.52×
49California~400K0.46×
50Washington, District of Columbia~10K0.39×
Fig. 06

Affinity by region

Affinity by region — Hallmark Channel, United States
0.39×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hallmark Channel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hallmark Channel audience
#·InterestCategoryAffinity×
01When Calls the Heart (TV series)Movies & TV8.44×
02Mary SteenburgenMovies & TV6.56×
03Elisabeth MossMovies & TV5.94×
04Lacey ChabertMovies & TV5.88×
05Charlie HunnamMovies & TV3.73×
06Sandra BullockMovies & TV3.57×
07Anne HathawayMovies & TV3.16×
08Diane KeatonMovies & TV3.04×
09Hobby LobbyHome & Garden2.54×
10NazarethTravel & Leisure2.44×
11The Gilded AgeMovies & TV2.15×
12AuthorLiterature1.93×
13Dick Van DykeMovies & TV1.85×
14Romance filmMovies & TV1.79×
15Kohl'sShopping1.52×
16Old NavyFashion & Accessoires1.52×
17Dollar TreeShopping1.52×
18GrandparentKids & Family1.52×
19MarshallsFashion & Accessoires1.51×
20SymptomHealth1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hallmark Channel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hallmark Channel audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.22×
SpiritualityBALANCE1.18×
CreativityOPEN1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hallmark Channel audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.84×
Luxury OrientationPREMIUM0.85×
Risk AppetiteTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hallmark Channel have in United States?

Hallmark Channel has an estimated audience of 8,140,586 people in United States, concentrated in Florida and Pennsylvania.

02

What is the gender split and age of Hallmark Channel fans?

78.3% of Hallmark Channel fans are female, 21.7% are male, with an average age of 46.4 years.

03

Which brands do Hallmark Channel fans like most?

Hallmark Channel fans show strongest brand affinity for Hobby Lobby (2.54×), Diane Keaton (3.04×), and Kohl's (1.52×) over the country average.

04

Where do Hallmark Channel fans live in United States?

Hallmark Channel fans in United States are most concentrated in Florida (reach ~500K), Pennsylvania (reach ~500K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Hallmark Channel fans also like?

Beyond Hallmark Channel itself, the audience over-indexes on Diane Keaton (3.04×), Kohl's (1.52×), Mary Steenburgen (6.56×), and Anne Hathaway (3.16×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hallmark Channel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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