Hallmark Channel Audience in United States

Hallmark Channel logo

Hallmark Channel has an estimated audience of 8,115,663 people in United States. 78.3% are female, 21.7% are male, average age 46.4. Top regions: Florida, Pennsylvania, Ohio. Top brand affinities: Hobby Lobby, Diane Keaton, The Gilded Age, Kohl's, Old Navy.

The average Hallmark Channel fan in United States is 46.4 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Pennsylvania, Ohio. Top brand affinities include Hobby Lobby, Diane Keaton, The Gilded Age, with strongest over-indexing on Hobby Lobby (2.54× the country average). Demographically, the Hallmark Channel audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Risk Appetite, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of Hallmark Channel fans

Demographic split for Hallmark Channel audience in United States
MetricValue
Female78.3%
Male21.7%
Average age46.4
Estimated audience size8,115,663

Audience persona

The typical Hallmark Channel fan in United States is more female, around 46.4 years old, with strong Risk Appetite tendencies and a notable affinity for Hobby Lobby.

Top regions in United States

Top regions ranked by reach for Hallmark Channel in United States
RegionReachAffinity
Florida548,8451×
Pennsylvania476,3371.74×
Ohio419,9641.68×
New York412,5220.91×
California409,9220.46×
Texas376,6710.54×
Michigan295,9081.39×
North Carolina283,8681.16×
Illinois265,4770.98×
New Jersey236,3011.14×
Wisconsin221,8031.82×
Indiana193,6961.31×
Massachusetts190,7411.19×
Georgia186,5410.75×
Virginia184,4070.93×
South Carolina168,2151.38×
Missouri152,8951.17×
Maryland152,8561.1×
Minnesota152,7201.31×
Tennessee146,9790.9×
Alabama119,3651.05×
Kentucky117,6301.16×
Connecticut105,5941.3×
Arizona100,7820.61×
Washington93,4740.57×
Iowa90,7141.36×
Louisiana89,9850.86×
Colorado84,2050.66×
West Virginia63,8211.69×
Oklahoma63,2290.7×
Kansas60,8500.95×
Arkansas53,1710.8×
Oregon49,7290.53×
New Hampshire49,1931.54×
Mississippi48,9610.73×
Nevada47,3530.6×
Maine43,7901.51×
Nebraska42,2191.04×
Utah37,8760.52×
Delaware31,3911.4×
Idaho30,9410.76×
Rhode Island29,5381.14×
Montana21,5960.96×
North Dakota21,1851.27×
New Mexico19,2230.47×
South Dakota18,8121×
Vermont15,1171.06×
Hawaii14,3320.41×
Washington, District of Columbia8,4820.35×
Alaska8,2860.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hallmark Channel audience
BrandAffinityCategory
Hobby Lobby2.54×Home & Garden
Diane Keaton3.04×Movies & TV
The Gilded Age2.15×Movies & TV
Kohl's1.52×Shopping
Old Navy1.52×Fashion & Accessoires
Mary Steenburgen6.56×Movies & TV
Dollar Tree1.52×Shopping
Lacey Chabert5.88×Movies & TV
Elisabeth Moss5.94×Movies & TV
Charlie Hunnam3.73×Movies & TV
Marshalls1.51×Fashion & Accessoires
When Calls the Heart (TV series)8.44×Movies & TV
Anne Hathaway3.16×Movies & TV
Symptom1.51×Health
Nazareth2.44×Travel & Leisure
Sandra Bullock3.57×Movies & TV
Sex and the City2.06×Movies & TV
Grandparent1.52×Kids & Family
Author1.93×Literature
Romance film1.79×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hallmark Channel audience
TraitClusterScore
Risk AppetiteTHRILL1.76
Design AffinityPREMIUM1.73
Family OrientationCONSERVATISM1.49
Community OrientationOPEN1.48
Luxury OrientationPREMIUM1.47
DIY MentalityTHRILL1.39

Worldwide distribution

Worldwide audience distribution share by country for Hallmark Channel
CountryShare
United States83.9%
Canada3.5%
United Kingdom2.6%

See Hallmark Channel audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Hallmark Channel have in United States?

Hallmark Channel has an estimated audience of 8,115,663 people in United States, concentrated in Florida and Pennsylvania.

What is the gender split and age of Hallmark Channel fans?

78.3% of Hallmark Channel fans are female, 21.7% are male, with an average age of 46.4 years.

Which brands do Hallmark Channel fans like most?

Hallmark Channel fans show strongest brand affinity for Hobby Lobby (2.54×), Diane Keaton (3.04×), and The Gilded Age (2.15×) over the country average.

Where do Hallmark Channel fans live in United States?

Hallmark Channel fans in United States are most concentrated in Florida (reach 548,845), Pennsylvania (reach 476,337), and Ohio (reach 419,964). These three regions account for the largest share of the active audience.

What other brands do Hallmark Channel fans also like?

Beyond Hallmark Channel itself, the audience over-indexes on Diane Keaton (3.04×), The Gilded Age (2.15×), Kohl's (1.52×), and Old Navy (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hallmark Channel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.