Mary Steenburgen Audience in United States

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Mary Steenburgen has an estimated audience of 3,423,443 people in United States. 83.6% are female, 16.4% are male, average age 49.8. Top regions: California, Texas, Florida. Top brand affinities: Jingoism, Whataburger, Monogram, Kazuo Ishiguro, I-Télé.

The average Mary Steenburgen fan in United States is 49.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jingoism, Whataburger, Monogram, with strongest over-indexing on Jingoism (3.19× the country average). Demographically, the Mary Steenburgen audience skews more female with an average age of 49.8, and over-indexes on personality traits such as Community Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Mary Steenburgen fans

Demographic split for Mary Steenburgen audience in United States
MetricValue
Female83.6%
Male16.4%
Average age49.8
Estimated audience size3,423,443

Audience persona

The typical Mary Steenburgen fan in United States is more female, around 49.8 years old, with strong Community Orientation tendencies and a notable affinity for Jingoism.

Top regions in United States

Top regions ranked by reach for Mary Steenburgen in United States
RegionReachAffinity
California368,2680.98×
Texas257,8470.88×
Florida194,6010.84×
New York178,7730.93×
Illinois122,4331.07×
Ohio121,4501.15×
Pennsylvania120,9851.05×
North Carolina102,2600.99×
Michigan97,4571.09×
Georgia85,9630.82×
New Jersey80,8690.93×
Washington77,0411.12×
Virginia75,4390.9×
Arizona73,9311.06×
Massachusetts71,6761.06×
Tennessee71,3381.04×
Indiana65,7101.05×
Missouri62,9731.14×
Colorado60,1161.11×
Wisconsin59,3731.15×
Minnesota54,9621.12×
Oregon49,8271.27×
Maryland48,3850.82×
South Carolina47,5480.92×
Kentucky44,8451.04×
Alabama42,2140.88×
Arkansas41,6301.48×
Oklahoma39,7731.05×
Louisiana36,3770.82×
Connecticut34,2821×
Utah33,6431.1×
Iowa30,4001.08×
Nevada28,9260.87×
Kansas27,6241.02×
Mississippi20,4740.73×
Idaho20,3901.19×
Nebraska16,2790.95×
New Mexico15,9310.93×
New Hampshire15,6191.16×
West Virginia14,4030.9×
Maine13,0971.07×
Hawaii11,3010.77×
Rhode Island10,8320.99×
Montana10,7171.13×
Delaware8,1630.86×
Washington, District of Columbia7,7920.76×
South Dakota7,2820.92×
Alaska6,9790.95×
Vermont6,3111.05×
North Dakota6,2200.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mary Steenburgen audience
BrandAffinityCategory
Jingoism3.19×Politics & Society
Whataburger1.78×Food & Beverages
Monogram2.4×Home & Garden
Kazuo Ishiguro9.99×Literature
I-Télé334.51×Movies & TV
KiwiCo3.82×Kids & Family
Brunello Cucinelli3.51×Fashion & Accessoires
Ricky Stenhouse, Jr.7.64×Sports
Casely2.81×Shopping
Cleveland Clinic2.51×Health
Shiba Inu2.72×Pets & Animals
The Cell4.17×Movies & TV
Personality2.06×Business & Career
Ironmongery3.48×Home & Garden
Temple Grandin2.58×Literature
Scratching post2.92×Pets & Animals
Necktie1.56×Fashion & Accessoires
Insomnia1.8×Health
Paul Dano1.55×Movies & TV
Wedgwood4.76×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mary Steenburgen audience
TraitClusterScore
Community OrientationOPEN1.82
TravellingTHRILL1.81
IndulgenceJOY1.75
SpiritualityBALANCE1.64
MindfulnessBALANCE1.62
Career OrientationPOWER1.55

Worldwide distribution

Worldwide audience distribution share by country for Mary Steenburgen
CountryShare
United States44.8%
United Kingdom7.0%
Canada5.2%

See Mary Steenburgen audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Mary Steenburgen have in United States?

Mary Steenburgen has an estimated audience of 3,423,443 people in United States, concentrated in California and Texas.

What is the gender split and age of Mary Steenburgen fans?

83.6% of Mary Steenburgen fans are female, 16.4% are male, with an average age of 49.8 years.

Which brands do Mary Steenburgen fans like most?

Mary Steenburgen fans show strongest brand affinity for Jingoism (3.19×), Whataburger (1.78×), and Monogram (2.4×) over the country average.

Where do Mary Steenburgen fans live in United States?

Mary Steenburgen fans in United States are most concentrated in California (reach 368,268), Texas (reach 257,847), and Florida (reach 194,601). These three regions account for the largest share of the active audience.

What other brands do Mary Steenburgen fans also like?

Beyond Mary Steenburgen itself, the audience over-indexes on Whataburger (1.78×), Monogram (2.4×), Kazuo Ishiguro (9.99×), and I-Télé (334.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mary Steenburgen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.