Rascasse Audience Intelligence

Mary Steenburgen Audience in United States

A data profile of the people who buy, follow and care about Mary Steenburgen in United States — modelled from more than twelve digital signal sources. Mary Steenburgen has an estimated audience of 3,600,014 people in United States.

#416among Actor Actress or TV Star in United States#1193among Person in United States#1044in Movies & TV

The average Mary Steenburgen fan in United States is 49.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Waterworld, Robert Redford, Jane Fonda, with strongest over-indexing on Waterworld (309.25× the country average).

Demographically, the Mary Steenburgen audience skews more female with an average age of 49.8, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mary Steenburgen fan in United States is more female, around 49.8 years old, with strong Spirituality tendencies and a notable affinity for Waterworld.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mary Steenburgen profile in United States.

Audience size
3.6M
in United States
Gender
83.6%♀
16.4% male
Age
49.8
average years
Country rank
#8805
Person in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mary Steenburgen fans

83.6% are female, 16.4% are male, average age 49.8.

Fig. 02

Gender split

83.6%
Female
16.4%
Male
Demographic split for Mary Steenburgen audience in United States
MetricValue
Female83.6%
Male16.4%
Average age49.8
Estimated audience size3,600,014
Fig. 03

Age distribution

Ø 49.8
average years
Age distribution of the Mary Steenburgen audience in United States
Age bracketShare%
16-195%
20-294%
30-3915%
40-4929%
50+47%
Fig. 04

Worldwide distribution

45.9%

of the worldwide Mary Steenburgen audience comes from United States.

Worldwide audience distribution share by country for Mary Steenburgen
CountryShare
United States45.9%
United Kingdom7.1%
Canada5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mary Steenburgen audience in United States is strongest.

Fig. 05

Top regions by affinity

Mary Steenburgen fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~40K1.44×
02Oregon~50K1.27×
03Idaho~20K1.20×
04New Hampshire~20K1.20×
05Wisconsin~60K1.17×
06Montana~10K1.17×
07Missouri~60K1.15×
08Colorado~60K1.14×
09Maine~10K1.14×
10Vermont~7K1.14×
11Washington~80K1.12×
12Minnesota~50K1.12×
13Utah~30K1.12×
14Ohio~100K1.10×
15Iowa~30K1.07×
16Pennsylvania~100K1.06×
17Michigan~90K1.06×
18Massachusetts~70K1.05×
19Connecticut~40K1.05×
20Indiana~70K1.04×
21Kansas~30K1.04×
22Arizona~70K1.03×
23Virginia~90K1.02×
24Tennessee~70K1.01×
25Kentucky~40K1.01×
26Oklahoma~40K1.01×
27Rhode Island~10K1.01×
28Illinois~100K1.00×
29Nebraska~20K1.00×
30South Dakota~8K0.99×
31Alaska~7K0.98×
32New Mexico~20K0.95×
33West Virginia~10K0.93×
34North Dakota~7K0.93×
35North Carolina~90K0.92×
36New Jersey~80K0.92×
37Delaware~9K0.92×
38California~300K0.91×
39South Carolina~50K0.90×
40New York~200K0.86×
41Alabama~40K0.86×
42Nevada~30K0.84×
43Florida~200K0.83×
44Maryland~50K0.81×
45Texas~200K0.80×
46Louisiana~30K0.79×
47Hawaii~10K0.79×
48Georgia~80K0.77×
49Mississippi~20K0.73×
50Washington, District of Columbia~7K0.70×
Fig. 06

Affinity by region

Affinity by region — Mary Steenburgen, United States
0.70×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mary Steenburgen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mary Steenburgen audience
#·InterestCategoryAffinity×
01WaterworldMovies & TV309.25×
02Jane FondaMovies & TV26.13×
03Robert RedfordMovies & TV22.39×
04David HasselhoffMovies & TV15.56×
05Sally FieldMovies & TV15.13×
06Julia RobertsMovies & TV11.90×
07Kate WinsletMovies & TV9.94×
08Meryl StreepMovies & TV8.41×
09Monarchy of the United KingdomPolitics & Society7.68×
10Steve MartinMovies & TV7.60×
11Prince HarryPolitics & Society7.54×
12Bruce SpringsteenMusic & Radio6.73×
13Tom HanksMovies & TV6.69×
14Cats (musical)Music & Radio6.57×
15Hallmark ChannelMovies & TV6.56×
16Staples (Canada)Business & Career5.70×
17Film scoreMusic & Radio4.98×
18Crime fictionLiterature4.97×
19Emmy AwardMovies & TV4.35×
20GeneticsKids & Family2.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mary Steenburgen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mary Steenburgen audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.10×
Early Adopter MentalityPOWER1.98×
TravellingTHRILL1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mary Steenburgen audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.42×
Luxury OrientationPREMIUM0.42×
DIY MentalityTHRILL0.48×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mary Steenburgen have in United States?

Mary Steenburgen has an estimated audience of 3,600,014 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mary Steenburgen fans?

83.6% of Mary Steenburgen fans are female, 16.4% are male, with an average age of 49.8 years.

03

Which brands do Mary Steenburgen fans like most?

Mary Steenburgen fans show strongest brand affinity for Waterworld (309.25×), Robert Redford (22.39×), and Jane Fonda (26.13×) over the country average.

04

Where do Mary Steenburgen fans live in United States?

Mary Steenburgen fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mary Steenburgen fans also like?

Beyond Mary Steenburgen itself, the audience over-indexes on Robert Redford (22.39×), Jane Fonda (26.13×), Sally Field (15.13×), and Staples (Canada) (5.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mary Steenburgen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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